济南短视频运营：从0开始打造爆款视频号人设，只需5招！建议收藏！

　　我们在刷视频的时候，经常能刷到一些充满惊喜的视频，这个人好逗啊，这个视频很有质感，很适合我，然后总忍不住得去给它点个赞，关注它。为什么会有这种感觉呢？这是因为他们打造了受欢迎的短视频人设。

　　When we are watching videos, we often come across videos full of surprises. This person is so funny, this video has a lot of texture, it suits me very well, and I can't help but like and follow it. Why do you have this feeling? This is because they have created popular short video personas.


　　人设即是标签。通俗一点，那就是准确的辨识度。就像那些明星，每个人都有自己独特的人设，有的走幽默路线而有的是偶像派，他们后续的任何事情都是以这个前提为基础而去做，就会吸引专门喜欢这一方面的目标人群，从而达到爆火。所以这里给大家讲讲什么是人设、立人设有哪些好处以及如何设立人设。

　　The persona is the label. Simply put, it means accurate identification. Just like those celebrities, everyone has their own unique persona, some pursuing a humorous approach while others are idol oriented. Everything they do afterwards is based on this premise, which will attract a target audience that specifically likes this aspect and achieve explosive popularity. So here we will talk about what a persona is, the benefits of having a persona, and how to establish a persona.

　　一、什么人设？

　　1、 What persona?

　　一句话介绍人设：

　　One sentence introduction to character design:

　　人设简单来说就是我是谁？我是做什么的？我有什么特色。

　　Simply put, who am I? What do I do? What are my characteristics.

　　打个比方，人设对于视频号主就像商品上的包装一样，更便于吸粉及后期的变现。

　　For example, character design is like packaging on a product for video account owners, making it easier to attract followers and monetize in the later stage.

　　打造人设是为了拉近与用户的距离，从他们的兴趣点上去创作内容，从而能和用户成为朋友。

　　Creating a persona is to bring users closer, create content based on their interests, and become friends with them.

　　常见的就有学霸人设、搞笑卖萌人设、吃货人设...

　　Common designs include academic genius, funny and cute character, and foodie character ..

　　人设，你可以理解成人物形象，它包含了人物的打扮装饰，性格特点等。

　　Character design, you can understand it as the image of a person, which includes their appearance, decoration, personality traits, and so on.

　　我们能记住很多人，事实上是记住了他的某个特有形象，正是他的独特元素让我们印象深刻。

　　We can remember many people, in fact, we remember their unique image, and it is their unique elements that leave a deep impression on us.

　　当你听到口红一哥，就会想到他视频里的那些经典口头禅，“oh，my god！”、“我的妈呀！”、“答应我，买它！”等。这些就是他的特有人设标签。

　　When you hear Lipstick Brother, you will think of those classic catchphrases in his videos, “oh，my god！”、 Oh my goodness! "" Promise me, buy it! "And so on. These are his unique persona labels.

　　二、人设三大好处

　　2、 Three major benefits of character design

　　差异化是打造人设最明显的作用。

　　Differentiation is the most obvious role in creating a persona.

　　而吸引人的注意力成了塑造人设的基本目标。

　　And attracting attention has become the fundamental goal of shaping character.

　　一个好的人设，通常可以让IP的传播更加快速且具有标志性。

　　A good persona can usually make the spread of IP faster and more iconic.

　　如果能通过人设的差异性让受众印象深刻并快速接受，那么一夜爆红的可能性就会加大。

　　If the audience can be impressed and quickly accepted through the differences in character design, the possibility of overnight popularity will increase.

　　人设最直接的一点就是，关系到用户对你的认知标签及记忆点，是账号定位中不可或缺的一部分，账号的生命周期和变现能力同时也离不开人设。

　　The most direct aspect of character design is that it is related to users' cognitive labels and memory points of you, and is an indispensable part of account positioning. The lifecycle and monetization ability of an account also depend on character design.

　　短视频运营中最易被忽视的一环，可能就属于人设打造了。

　　The most easily overlooked aspect of short video operation may be the creation of character design.

　　成功的人设有三大好处：

　　Successful people have three major benefits:

　　1. 增加辨识度

　　1. Increase recognition

　　让用户一眼就认出你。在面对同质化的内容时，用户能快速认出你。

　　Make users recognize you at a glance. When faced with homogeneous content, users can quickly recognize you.

　　2. 增加关注度和粉丝黏性

　　2. Increase attention and fan stickiness

　　当我们喜欢一个人的时候，他做什么都是帅的，他说什么都是对的。很容易就吸引力了跟你人设同质的粉丝，并不断增加粉丝的关注度和粘性。

　　When we like someone, everything they do is handsome, and everything they say is right. It is easy to attract fans with the same image as you and continuously increase their attention and stickiness.

　　3. 丰富观看体验

　　3. Enrich the viewing experience

　　“喜欢就关注我，记得要按时吃饭哦”，拉近听众和你的距离，有意思、有温度、把观众带入你的节奏中。

　　If you like it, follow me and remember to eat on time. "Bring the audience closer to you, interesting, warm, and bring them into your rhythm.

　　如果要说上打造人设的必要理由，一句话就可以简单回答，那就是让用户记住你，爱上你。

　　If there is a necessary reason to create a persona, it can be simply answered in one sentence: to make users remember you and fall in love with you.

　　三、如何打造人设？

　　3、 How to create a persona?

　　总结一下常见的一些做法，具体有如下5招，你拿过来就能用。

　　To summarize some common practices, there are the following 5 tips that you can use by bringing them over.

　　首先、你要十分清楚你要以什么样的人物形象展现出来？

　　Firstly, you need to be very clear about what kind of character image you want to present?

　　然后、视频中的尽量通过某些特定的口号、声音、动作、配乐等来把该人物形象体现得淋漓尽致。

　　Then, in the video, try to fully portray the character's image through specific slogans, sounds, actions, music, etc.

　　最后，重复使用这套方法。并尽可能的使用到每个视频中。

　　Finally, repeat this method. And use it as much as possible in every video.

　　只有不断重复，才能加深用户对你的认知并记住你，给你贴上你想要的标签。

　　Only by constantly repeating can users deepen their understanding of you and remember you, giving you the labels you want.

　　那么人设打造难吗？

　　Is it difficult to create a persona?

　　以下5招，让你轻松从0开始打造爆款视频号人设，赶紧收藏吧！

　　Here are 5 tips to easily create a popular video account persona from scratch, save it now!

　　第一招：固定一个动作

　　First move: Fix one action

　　肢体语言，最容易给记住。

　　Body language is the easiest to remember.

　　有记忆点，具有特色是打造人设行之有效的方法之一，在拍摄视频过程中，你事先想这个表情、手势、动作是代表着你的形象，然后固定下来，作为每期视频中的标准动作。

　　Having memory points and distinctive features is one of the effective ways to create a persona. During the video shooting process, you think in advance that this expression, gesture, and action represent your image, and then fix it as the standard action in each episode of the video.

　　举一例子，【名侦探步美】她的人设就是善推理，且智商高，因此，她设计了一个类似于柯南用手指扶眼镜的动作，来辅助打造自己的特定人设。

　　For example, the character of Detective Bu Mei is good at reasoning and has high intelligence. Therefore, she designed a motion similar to Conan holding his glasses with his fingers to assist in creating her specific character.

　　再来说说朱一旦，低头看劳力士的动作经常在他的视频中出现，通过这个特定动作来持续打造有钱人的人设。

　　Let's talk about Zhu Dan again. The action of looking down at Rolex often appears in his videos, and through this specific action, he continues to create the image of a wealthy person.

　　第二招：固定的一句话

　　Second move: A fixed sentence

　　设计一句，符合自己形象特点又简单好记的话，在每条视频中都用上。

　　Design a simple and memorable sentence that fits your own image and is easy to remember, and use it in every video.



　　比如说【陈说美食】中一句话，大家好，我是胖妹，又到了XX的时候，胖妹带你.....你是不是想到胖妹就能想到这句话？

　　For example, in the phrase 'Chen Talks about Food', 'Hello everyone, I am Fat Girl. When it comes to XX, Fat Girl will take you.' Do you think of this sentence just because you think of Fat Girl?

　　她是一个生活兼具美食分享博主，这句话本身就有那种亲切的感觉，同时又比较接地气。在她的视频中通过分享三农劳作过程，还有美食制作过程及技巧，很有生活气息的场景让同质粉丝们更愿意去接受这个的一个人设。

　　She is a lifestyle and food sharing blogger, and this sentence itself has a kind feeling, while also being down-to-earth. In her video, she shares the process of agriculture, rural areas, and farmers' labor, as well as the process and techniques of food production, creating a lively scene that makes homogeneous fans more willing to accept this persona.

　　还是拿【朱一旦的枯燥生活】来举例，有钱人的生活往往就是这么朴实无华且枯燥。

　　Let's take the example of Zhu Danfan's dull life. The lives of wealthy people are often simple and boring.

　　有钱且枯燥的老板是朱一旦的人设，所以他设计了这句话放在大部分视频的结尾。

　　The wealthy and dull boss is the persona of Zhu Danfan, so he designed this sentence to be placed at the end of most videos.

　　比如说【乡村美食炊二锅】，他每个视频的结尾都会重复一句，大家记得按时吃饭哦。

　　For example, in 'Rural Cuisine Cooking Two Pot', he repeats a sentence at the end of each video, 'Remember to eat on time.'.

　　他的目的，就是为了打造美食博主的人设。

　　His goal is to create the persona of a food blogger.

　　设计一些符合自己形象的口头禅重复在视频中使用，也是一种不错的选择传播方式。

　　Designing catchphrases that match one's own image and repeating them in videos is also a good way to choose and spread the message.

　　第三招：固定的着装风格

　　Third move: Fixed dressing style

　　你的着装风格要跟你的人设匹配。着装不能乱穿搭，也不能经常换，没有规律性。

　　Your dressing style should match your persona. Dress code should not be worn randomly or changed frequently, without regularity.

　　下图是【鹤老师讲经济】的短视频，他的人设是一个教会你如何解决生活中的一些困局。

　　The following picture is a short video of Teacher He's lecture on economics. His persona is to teach you how to solve some of the difficulties in life.

　　为了营造这种老师形象，给观众造成一种视觉冲突感，他在每个视频里的穿着都是固定的。

　　In order to create this teacher image and create a visual conflict for the audience, his attire in each video is fixed.

　　统一的蓝色衬衫，运动帽，眼镜等等，而且这一身一直是固定的。你再仔细看，每一期都没有变过。

　　A uniform blue shirt, sports hat, glasses, etc., and this outfit has always been fixed. If you look closely, there hasn't been any change in each issue.

　　再比如说上面提到的陈说美食，为了打造美食博主的人设，她一直戴穿着穿搭风格很单一的 t恤衫。

　　For example, as mentioned above, Chen talked about food. In order to create the image of a food blogger, she has been wearing T-shirts with a very simple dressing style.

　　第四招：固定的语言风格

　　Fourth move: Fixed language style

　　贫穷料理被称为美食圈的相声咖，相声界的rap star，其中最大的特点就是他的配乐和解说总是富有节奏感。

　　Poor cuisine is known as the cross-talk master of the food industry and the rap star of the cross-talk world. Its biggest feature is that its music and commentary are always rhythmic.

　　把美食分享变成了说书教学，是很多人对他的高度评价。

　　Turning food sharing into storytelling instruction is highly praised by many people.

　　其中语言风格就形成了他的差异性，山西人的爽朗与侠气是他视频中带有的独特性，这也是他留给大家的记忆点。

　　The language style among them forms his uniqueness, and the cheerfulness and chivalry of Shanxi people are the distinctive features in his videos, which are also the memory points he left for everyone.

　　它视频的一大特色，当然也离不开他的配音。

　　One of the major features of its videos, of course, is its voice acting.

　　用与大众差异的表达方式去呈现，也是可以形成自己的独特性的。那些短视频创作者做的比较好的，相信你也能做得到。

　　Presenting in a way that differs from the general public can also form one's own uniqueness. Those short video creators who do well, I believe you can do it too.

　　第五招：固定的配乐风格

　　Fifth move: Fixed music style

　　短视频的背景音乐就是视频的灵魂，这一点毋庸置疑。背景音乐往往能够塑造调性，引起受众的情绪共鸣。

　　The background music of short videos is undoubtedly the soul of the video. Background music often shapes tonality and resonates emotionally with the audience.

　　我就以贫穷料理的BGM为例：

　　Let me take BGM from poor cuisine as an example:

　　1. 视频的开头会采用一种很欢快活泼的曲风，文案也是节奏感十足，受众很容易就会被带上主题上来。

　　The beginning of the video will adopt a cheerful and lively musical style, and the copy will also have a strong sense of rhythm, making it easy for the audience to be drawn to the theme.

　　2. 到了要报做的菜名时，特有的音效必须要配上，同时还会有大字幕进行视觉冲击强调提醒。

　　When it comes to the dish name to be served, unique sound effects must be added, and there will also be large subtitles to visually emphasize and remind.

　　3. 当要讲解做菜细节时，再换上旋律较快的BGM，就会用户体验到一种很轻松欢快的的感觉。

　　When explaining cooking details, switching to BGM with a faster melody will give users a relaxed and cheerful feeling.

　　总的来说，动感十足的配乐是它BGM最显著的特点。BGM可以说就是他视频的灵魂。

　　Overall, the dynamic soundtrack is the most prominent feature of its BGM. BGM can be said to be the soul of his videos.

　　纳尼，你不信？

　　Nani, don't you believe me?

　　关掉声音去看视频试试？在冲击感上就会显得很暗淡。

　　Turn off the sound and try watching the video? It will appear dim in terms of impact.

　　通过以上的总结，聪明的你也许就会发现，越成功的短视频往往是人设打造的越好。比如说陈说美食、鹤老师讲经济、名侦探步美、朱一旦的枯燥生活等。精细化的人设设计是必不可少的。从固定的口号、语言风格、配饰、服装等等都是精心设计的。

　　Based on the above summary, smart people may find that the more successful short videos are, the better the character design is often created. For example, Chen talked about delicious food, Teacher He talked about economics, the famous detective Bu Mei, and Zhu Dangdang's boring life. Fine tuned human design is essential. The fixed slogan, language style, accessories, clothing, and so on are all carefully designed.

　　最后，再强调一点，也是最重要的一点，打造人设最重要的是重复。

　　Finally, to emphasize one more point, which is also the most important one, the most important thing in creating a persona is repetition.

　　不断重复，才能打造出属于自己的真正人设。

　　Only by constantly repeating can one create their own true persona.

　　本文由  济南短视频运营 友情奉献.更多有关的知识请点击  http://www.jnexb.com/  真诚的态度.为您提供为全面的服务.更多有关的知识我们将会陆续向大家奉献.敬请期待.

　　This article is a friendly contribution from Jinan Short Video Operations For more related knowledge, please click http://www.jnexb.com/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Stay tuned