济南抖音运营：中小企业做短视频营销，最重要的是要知行合一

　　对于中小企业而言，最重要的就是不断获得新客户。

　　For small and medium-sized enterprises, the most important thing is to constantly acquire new customers.

　　公司老板们已经意识到了，短视频和直播是当下最重要的获客渠道，也看到了雷军、周鸿祎等大佬们躬身入局。

　　The company bosses have realized that short videos and live streaming are currently the most important customer acquisition channels, and have also seen big shots such as Lei Jun and Zhou Hongyi stepping into the game.

　　明知道是大势所趋，势在必行，很多老板却迟迟没有行动，有些老板做了，折腾了半年一年，没什么效果。

　　Knowing that it is the trend and inevitable, many bosses have been slow to take action. Some bosses have been struggling for six months or a year without much effect.

　　一年来，我接触了各行各业的近200位公司老板、创始人，他们都是陷入了几个误区。

　　Over the past year, I have come into contact with nearly 200 company owners and founders from various industries, all of whom have fallen into several misconceptions.

　　第一， 爱学习，不行动。

　　Firstly, love learning and not take action.

　　很多老板爱学习，各种三天、两天伍仟一万的培训班、线下课、沙龙，三五八万的私董会，到处参加，全国各地到处赶场子。台上的大师讲的头头是道，台下的你心潮澎湃。学完了，不行动，不坚持，折腾了半年一年，才拍了十几二十条短视频，当然没什么效果，不了了之了。

　　Many bosses love to learn, attending various three-day or two-day training classes, offline classes, salons, and private board meetings worth 350000 to 580000 yuan. They attend events all over the country. The master on stage speaks eloquently, while you below have a surging heart. I finished learning, but I didn't take action or persist. After struggling for half a year and a year, I only made a dozen or twenty short videos. Of course, it didn't have much effect, so it was over.

　　第二， 想赢怕输，不舍得投入。

　　Secondly, if you want to win, you are afraid of losing and unwilling to invest.

　　花个万八千块钱，招聘两个小年轻，没有和业绩挂钩的激励制度，还想着你招来的是全才，能把选题、脚本、拍摄、剪辑甚至运营、获客都帮你搞定。他们要是能帮你的公司源源不断的获客，他要你那万八千块钱薪水，还得看你脸色？

　　Spending 18000 yuan to recruit two young people, without any incentive system linked to performance, and hoping that you will recruit versatile talents who can handle topics, scripts, filming, editing, and even operations and customer acquisition for you. If they can help your company continuously attract customers, does it depend on your face if they ask for your salary of 18000 yuan?

　　第三， 妄想当甩手掌柜，找外包，代运营。

　　Thirdly, the delusion of being a hands off shopkeeper, seeking outsourcing, and operating on behalf of others.

　　如果你做的是toC的，低客单价的标品，你可以广撒网，和各种运营公司、MCN合作，你就老老实实做个供应商，虽然利润太微薄了。

　　If you are doing TOC, low unit price standard products, you can cast a wide net and cooperate with various operating companies and MCNs. Just be an honest supplier, even if the profit is too meager.

　　如果你做的是toB的业务，或者高客单价、非标准化的toC的产品或者服务，那么客户来源，就是公司的命脉，是公司经营的核心。

　　If you are engaged in TOB business, or high order value, non standardized TOC products or services, then customer sources are the lifeblood of the company and the core of its operations.

　　你花两万九千八，找了个所谓的专业公司，三个月给你拍90、100条短视频，还包选题、脚本、剪辑、运营等等一条龙服务。

　　You spent 29800 yuan to find a so-called professional company, which will shoot 90 to 100 short videos for you in three months, including topic selection, scripting, editing, operation, and other one-stop services.

　　你觉得两万九千八，能为你打开最重要的获客渠道吗？能给你带来百万、千万的业绩增长吗？

　　Do you think 29800 can open up the most important customer acquisition channel for you? Can it bring you performance growth of millions or tens of millions?

　　中小企业做短视频营销，公司老板打造个人IP，遇到的各种瓶颈、误区，归根结底就是五个字：知行不合一。

　　The various bottlenecks and misconceptions encountered by small and medium-sized enterprises in short video marketing and company owners in creating personal IPs ultimately boils down to five words: the mismatch between knowledge and action.

　　为什么知行不合一？

　　Why is there a discrepancy between knowledge and action?

　　第一， 你的认知不够透彻。

　　Firstly, your understanding is not thorough enough.

　　你知道短视频、个人IP是大势所趋，却没有清晰的理解：什么是新流量经济的底层逻辑？打造个人IP的顶层设计包含哪些模块？

　　Do you know that short videos and personal IPs are the trend, but you don't have a clear understanding of the underlying logic of the new traffic economy? What modules are included in the top-level design of building a personal IP?

　　第二， 你不知道怎么行动。

　　Secondly, you don't know how to take action.

　　从选题、脚本、拍摄、剪辑到运营，你没有一套清晰的、标准化的内容营销流程，你不知道如何从0~1打造个人IP，用短视频精准获客，并高效率的转化成交。

　　From topic selection, scripting, filming, editing to operation, you don't have a clear and standardized content marketing process. You don't know how to build a personal IP from 0 to 1, accurately capture customers with short videos, and efficiently convert transactions.

　　鑫诺商，一个懂市场、懂业务的IP营销顾问，专注公司老板、创始人和专家型的个人IP打造与短视频内容营销。

　　Xinnuo Shang is an IP marketing consultant who understands the market and business, focusing on creating personal IPs and short video content marketing for company owners, founders, and experts.

　　找我们咨询，让你最大化的节约时间成本、试错成本，让你的个人IP定位清晰、精准获客、高效转化。

　　Consult with us to maximize your time and trial and error savings, and ensure clear and accurate customer acquisition and efficient conversion of your personal IP.

　　本文由  济南抖音运营 友情奉献.更多有关的知识请点击  http://www.jnexb.com/  真诚的态度.为您提供为全面的服务.更多有关的知识我们将会陆续向大家奉献.敬请期待.

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