济南宣传片拍摄前需要的准备，一文看清

　　做宣传片的前期准备工作

　　Preparatory work for making promotional videos


　　很多企业想要拍摄一部属于企业自身的宣传片，却对于企业宣传片的概念很模糊，想要怎样的风格，突出哪些重点，想要传递给用户怎样的情感，更是没有明确的方向，如果前期不知道要做哪些准备工作，甚至没有做好与服务商沟通前的准备工作，是很难制作出一部高质量的企业宣传片的。

　　Many companies want to shoot a promotional video that belongs to their own company, but they have a vague concept of what style they want, what key points they want to highlight, and what emotions they want to convey to users. There is no clear direction, and if they do not know what preparations need to be made in the early stage, or even do not prepare well before communicating with service providers, it is difficult to produce a high-quality corporate promotional video.

　　那么，企业要拍摄制作一部宣传片，前期要做好哪些准备呢？山湖万像传媒来给您详细解答。

　　So, what preparations should a company make before shooting and producing a promotional video? Shanhu Wanxiang Media will provide you with detailed answers.

　　01 先在公司内部收集汇总各部门的真实需求：宣传片拍出来终归是需要投放使用的，需求就是明确的。明确的需求是通过与公司各部门认真沟通后汇总的，以免片子达不到既定目标。

　　Firstly, collect and summarize the real needs of each department within the company: once a promotional video is filmed, it ultimately needs to be put into use, and the needs are clear. Clear requirements are compiled through careful communication with various departments of the company to prevent the project from failing to achieve the established goals.

　　02 收集完各部门需求后，征询BOSS的意见：老板的意见或者对宣传片的预期务必要征询，大方向不能错。很多时候执行人员自嗨过后一地鸡毛，三五家公司提案后发现没有一个是老板想要的方向，之所以会这样就是前期没有征询老板的想法导致的。

　　After collecting the requirements of each department, seek the opinion of the boss: the boss's opinion or expectations for the promotional video must be consulted, and the overall direction cannot be wrong. Many times, after the executives have gone crazy, they find that none of the proposals from three or five companies are the direction that the boss wants. The reason for this is that they did not consult the boss's ideas in the early stage.

　　03 所有意见汇总后，形成尽量详细的brief。这个brief就是明确的制作需求表，里面的每一项信息都关乎到制作方能否get到企业拍宣传视频的目的，不会出现信息不同频的尴尬境地。

　　After summarizing all opinions, form a brief that is as detailed as possible. This brief is a clear production requirements table, and each item of information in it is related to whether the production team can understand the purpose of the company's promotional video, without the awkward situation of different frequencies of information.

　　04 关于预算方面，如果自己对对标影片成本拿捏不准，可以带着对标影片去市场询价，最后作为定价的大致参考。询价可以选择几家公司的加权平均值，避免用最低价作为定价参考。

　　Regarding budgeting, if you are unsure about the cost of the benchmark film, you can bring it to the market for inquiry and use it as a rough reference for pricing. Inquiry can choose the weighted average of several companies to avoid using the lowest price as a pricing reference.

　　05 明确是否考虑用专业演员还是让自己公司的人来参与表演？二者有一定的成本差。明确是不是想用最好的设备，还是对设备要求不高只对剧本要求比较高？明确后期三维动画会不会特别多，是否涉及三维动画等等。

　　Should we consider using professional actors or having people from our own company participate in the performance? There is a certain cost difference between the two. Is it clear whether you want to use the best equipment or only have high requirements for the script? Clarify whether there will be a significant amount of post production 3D animation and whether it involves 3D animation, etc.



　　06大致的想一下是否需要美术置景？还是租赁实景做美术改造？还是公司自己的景美术改造？还是公司景原封不动有什么拍什么。

　　06 Can you roughly think about whether you need art scenery? Or should we rent real scenes for art renovation? Or is it the company's own landscape art renovation? Still, the company's scenery remains unchanged, so whatever happens, it's up to you.

　　07当公司内部有了大概的宣传片制作方向后，下一步就是选择宣传片拍摄制作服务商。那我们如何选择靠谱的宣传片拍摄制作服务商呢？可以从以下几点选择：

　　After the company has a general direction for producing promotional videos internally, the next step is to choose a promotional video shooting and production service provider. How do we choose a reliable promotional video shooting and production service provider? You can choose from the following points:

　　1. 有一定规模的正规宣传片拍摄传媒公司；

　　1. A legitimate media company with a certain scale for shooting promotional videos;

　　2. 可以从官网或者官方渠道查看是否有优秀视频案例；

　　2. You can check whether there are any excellent video cases from the official website or channels;

　　3. 拍摄器材硬件设备齐全、有稳定的拍摄制作团队；

　　3. The filming equipment and hardware are complete, and there is a stable filming production team;

　　4. 具备宣传片摄制专业水平，拥有动画特效制作技术的实力。

　　4. Possess professional skills in promotional film production and the ability to produce animation special effects.

　　5. 售后服务要有保障。

　　5. After sales service should be guaranteed.

　　08我们可以按照以上标准初步选择3-5家服务商进行比稿，在比稿的过程中，对接各家服务商一定要统一标准，这样才能在同等条件下筛选出专业的拍摄制作服务商，在与服务商的方案沟通阶段我们需要注意的是，给服务商提供的资料要尽量详尽，还可以询问服务商是否需要别的资料，是否有不明晰的地方，是否对制作需求都完全了解？明确大家完全同频后，那就看各家的本事了，是骡子是马很快见分晓。

　　We can preliminarily select 3-5 service providers for comparison based on the above standards. During the comparison process, it is necessary to unify the standards for all service providers in order to select professional shooting and production service providers under the same conditions. During the communication stage with service providers, we need to pay attention to providing detailed information to the service providers. We can also ask the service providers if they need other information, if there are any unclear areas, and if they fully understand the production requirements? After it is clear that everyone is completely on the same frequency, it depends on their abilities. Whether it is a donkey or a horse will be quickly determined.

　　09当我们选定了一家服务商后，就需要共同重新梳理一下制作需求，认真地讨论制作方提供的框架方案里面的不足、理解偏差、遗漏之处（比稿方案一般大家都写的不深或者仅仅只是框架，基本都是表达思路构思，文案甚至都是给一些参考方向或感觉为主），如果有新增加的需求也要第一时间在制作方正式修改细化方案脚本前及时提出，避免方案成型通过后再反复修改而导致双方的不愉快。

　　After selecting a service provider, we need to work together to reorganize the production requirements, carefully discuss the shortcomings, misunderstandings, and omissions in the framework scheme provided by the production party (the comparison scheme is generally not written deeply or only the framework, basically expressing the ideas and concepts, and the copy is even mainly for reference direction or feeling). If there are any new requirements, they should be raised in a timely manner before the production party formally modifies and refines the scheme script to avoid repeated modifications after the scheme is formed and passed, which may cause unpleasantness for both parties.

　　10 在宣传片拍摄阶段，企业应该派专员到拍摄现场并做好公司人员的安排与拍摄转场引导等工作，如果我们拍摄现场管理出现突发情况或产生其他影响宣传片正常拍摄的因素时，能够与拍摄团队共同协商、主动参与解决这些问题，帮助拍摄顺利进行。

　　During the filming stage of promotional videos, companies should send specialists to the filming site and arrange personnel and guide the transition of filming. If there are unexpected situations or other factors that affect the normal filming of promotional videos, we can negotiate with the filming team and actively participate in solving these problems to help the filming proceed smoothly.

　　11 公司全程参与配合企业宣传片的拍摄制作过程，有效地把控拍摄进度，节省时间也在节省成本。但是在整个拍摄制作过程中，不要随便改变原有计划，影响拍摄和制作的进度，因为这些临时的改变有可能会影响到成片的交付时间，甚至有可能影响到拍摄制作的成本。

　　11 companies fully participated in and cooperated with the filming and production process of corporate promotional videos, effectively controlling the filming progress, saving time and costs. However, during the entire filming and production process, do not change the original plan casually, as these temporary changes may affect the delivery time of the finished film and even the cost of filming and production.

　　本文由  济南宣传片拍摄 友情奉献.更多有关的知识请点击  http://www.jnexb.com/  真诚的态度.为您提供为全面的服务.更多有关的知识我们将会陆续向大家奉献.敬请期待.

　　This article was filmed in a promotional video in Jinan, showcasing friendship and dedication For more related knowledge, please click http://www.jnexb.com/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Stay tuned