济南抖音运营：原来10万+爆款选题，都是有公式可套的！

　　哈喽，大家下午好！

　　Hello everyone, good afternoon!



　　但凡做自媒体，都离不开选题。

　　Any self media work cannot be separated from topic selection.

　　选题可谓是任何内容的灵魂，影响着视频完播率/文章完读率、点赞、转发、评论等互动数据。

　　Topic selection can be said to be the soul of any content, affecting interactive data such as video completion rate/article completion rate, likes, shares, comments, etc.

　　但选题却不是标题，选题是对某件事，从不同的角度去切入，核心目的一定是能够满足用户需求或者引起用户共鸣。

　　But choosing a topic is not just a title. Choosing a topic is about approaching something from different perspectives, and the core purpose must be to meet user needs or resonate with them.

　　一个好的选题是让内容具备一定的延展，同时也具备了以下4个原则：

　　A good topic is to have a certain degree of extension in the content, while also adhering to the following four principles:

　　内容选题的四个原则

　　Four principles for selecting content topics

　　原则1:用户相关性

　　Principle 1: User Relevance

　　.选题是一定要要去做跟用户有关的内容!

　　The topic selection must be related to the user!

　　原则2:人设相关

　　Principle 2: Personnel related

　　.人设及短视频IP人设，选题需要符合人设属性

　　The character design and short video IP character design, the topic selection needs to conform to the character design attributes

　　eg:专业知识博主，以知识科普为主，就不太适合从男女关系的角度去进行切入原则3:新鲜感

　　Eg: A professional knowledge blogger who mainly focuses on knowledge popularization is not suitable to approach from the perspective of gender relations. Principle 3: Freshness

　　选题内容要有新鲜感，即面对某个事件时，可以从多个角度切入，选择一个最佳的新鲜感可以体现在很多方面，例如:内容形式、选题角度、视频拍摄手法等eg:一个人在熄火状态下的封闭汽车里，人在死亡前会经历怎样的过程?原则4:热门度

　　The content of the topic should be fresh, that is, when facing an event, it can be approached from multiple perspectives. Choosing the best freshness can be reflected in many aspects, such as content form, topic selection angle, video shooting techniques, etc. eg: What kind of process does a person go through before death in a closed car with the engine turned off? Principle 4: Popularity

　　有热度的选题，天然自带流量，更容易引发用户讨论

　　Hot topics naturally come with traffic and are more likely to trigger user discussions

　　那如何才能找到爆款选题呢？

　　How can I find popular topics?

　　其实仅需5个步骤，就找准优质选题，写出10w+爆款内容，且适用于纯文本产出和视频脚本产出。

　　In fact, it only takes 5 steps to find a high-quality topic and write over 100000 popular content, which is suitable for both text and video script production.

　　一、建立选题库

　　1、 Establish a topic selection library

　　找选题的第一步则是，学会搭建自己的内容选题库。

　　The first step in finding a topic is to learn how to build your own content topic library.

　　具体步骤如下：

　　The specific steps are as follows:

　　?罗列出垂直领域各个阶段的问题、困惑等，这个就是你的选题母版

　　List the problems, confusions, etc. in each stage of the vertical field, and this is your topic master

　　?去其他自媒体平台搜索与该领域相关的最热门回答（知乎、微博、问一问等）

　　Search for the most popular answers related to this field on other self media platforms (such as Zhihu, Weibo, Wenwei, etc.)

　　?深度了解大家到底在关心什么问题。

　　Gain a deep understanding of what issues everyone is concerned about.

　　二、深度分析同行

　　2、 In depth analysis of peers

　　第二步则是找到对标，至少深度分析10个同行，具体步骤如下：

　　The second step is to find benchmarks and conduct in-depth analysis on at least 10 peers. The specific steps are as follows:

　　?找出10个同行，他们最热门的10个热门视频，积累100个样本；

　　Identify 10 peers, their top 10 popular videos, and accumulate 100 samples;

　　?在热门评论区找出大家讨论的问题，摘录下来；

　　Find the issues discussed by everyone in the popular comment section and extract them;

　　?积累足够多的样本后，去分析重合度和规律；

　　After accumulating enough samples, analyze the degree of overlap and patterns;

　　?把重合度最高的问题整理出来，就是你要的选题。

　　Sort out the questions with the highest degree of overlap, which is the topic you want to choose.

　　三、找准选题角度

　　3、 Find the right perspective for topic selection

　　当爆款选题找出来后，不代表直接就上手写内容，而是需要分析爆款，先找准符合自己用户的话题角度去切入。

　　When the popular topic is found, it does not mean to directly write the content by hand, but rather to analyze the popular topic and find the appropriate topic angle for your own users to enter.

　　那如何找话题角度？步骤如下：

　　How to find a topic angle? Steps are as follows:

　　?一个话题有N种角度（可罗列出来）；

　　A topic has N perspectives (can be listed);

　　?找准符合自身人设的角度切入，更容易拉近用户距离；

　　Finding the right angle that fits one's own persona makes it easier to bring users closer together;

　　?结合自身经历和思考（增强代入感）；

　　Combining personal experience and thinking (enhancing empathy);

　　最后思考观点是否和别人有雷同，争取做到更有新意。

　　Finally, consider whether the viewpoint is similar to others and strive to be more innovative.

　　四、明确内容观点

　　4、 Clear content and viewpoint

　　第四步则是需要明确作品需要表达的最核心价值点，找到满足用户需求点/引发用户的共鸣点。

　　The fourth step is to clarify the core values that the work needs to express, and find the points that meet user needs/resonate with users.

　　那如何明确内容核心观点？

　　How to clarify the core viewpoint of the content?

　　可以?通过分析热门视频的热门评论去找到，热门评论=观众的情绪点，用户需求和用户共鸣点大部分情况下都能从评论中找到。

　　Can it? By analyzing the popular comments of popular videos, we can find that popular comments are the emotional points of the audience, user needs, and user resonance points. In most cases, we can find them from the comments.

　　PS：如这条《白领收入为什么不如农民工》的视频，则就以对农民工的肯定为关键用户共鸣点，引发用户点赞农民工，则为该视频吸引了点赞??

　　PS: For example, in this video "Why do white-collar workers earn less than migrant workers", the key user resonance point is the affirmation of migrant workers, which triggers users to like migrant workers and attracts likes to the video??

　　五.模仿爆款

　　Five Imitating popular products

　　一般来讲，完成以上4个步骤就能找到一个合适的选题。

　　Generally speaking, completing the above four steps will lead to finding a suitable topic.

　　但如果都做完了却还没找到，那就可以进行第五步，即模仿爆款。

　　But if you have finished everything but haven't found it yet, you can proceed to the fifth step, which is to imitate the popular product.

　　PS：模仿爆款适合刚起号阶段和个人账号使用，品牌号/成熟账号/有个人IP账号则不太合适。

　　PS: Imitating popular products is suitable for the initial stage of account creation and personal account use, while brand accounts/mature accounts/those with personal IP accounts are not very suitable.

　　具体操作则可以从其他平台找到和自己领域相同，已经爆过选题及内容，来进行多维度分析，然后进行模仿，分析角度如下??

　　The specific operation can be found on other platforms that are similar to one's own field, with popular topics and content, for multi-dimensional analysis, and then imitated. The analysis perspective is as follows??

　　爆款选题分析表

　　Analysis Table of Popular Topic Selection

　　1爆款内容 |  标题、台词、音乐、道具、文案......

　　Top selling content | Title, lines, music, props, copy .....

　　2用户画像 |  年龄、身份、性别.....

　　2 User Profile | Age, Identity, Gender ....

　　3内容场景 |  日常场景、工作场景、社交场景、其他场景.....

　　3 Content Scenarios | Daily Scenarios, Work Scenarios, Social Scenarios, Other Scenarios ....

　　4爆款时间 |  节假日/工作日、早中晚、蹭热点话题.......

　　4 popular product times | holidays/workdays, morning, afternoon, and evening, and seizing hot topics ......

　　5剧本类型 |  解密型、反转型、颜值型、娱乐型、美食型、萌宠型、收藏型......

　　5 types of scripts: decryption type, reversal type, appearance type, entertainment type, food type, cute pet type, and collectible type .....

　　做出爆款内容没有那么难，最主要的还是需要掌握有效方法。

　　Creating explosive content is not that difficult, the most important thing is to master effective methods.

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