济南抖音运营平台治理5万条违规运营技巧视频，号召商家达人规范经营

　　音电商安全与信任中心发布公告，称发现部分达人和商家上传的“视频拍摄技巧”和“店铺经营攻略”类视频存在夸大宣传、虚构案例等违规内容，不仅误导商家、达人走偏运营方向，浪费时间，还影响了平台整体内容质量。

　　The Security and Trust Center of Music E-commerce has issued a notice stating that it has discovered that some influencers and merchants have uploaded videos on "video shooting techniques" and "store management strategies" that contain exaggerated advertising, fabricated cases, and other illegal content. This not only misleads merchants and influencers to deviate from the direction of operation, wastes time, but also affects the overall content quality of the platform.

　　针对这些违规行为，抖音电商近半年内已累计处置超过5万条违规运营技巧教学内容，并将继续加大对不正当运营技巧和违规工具的监控与治理力度，确保平台内容生态的健康发展。同时，平台将严格打击通过频繁投稿、复制素材等不正当手段传播虚假运营技巧的行为，防止创作者和商家因不当指导而受到不必要的损失。

　　In response to these violations, Tiktok E-commerce has handled more than 50000 pieces of illegal operation skills teaching content in the past six months, and will continue to strengthen the monitoring and governance of illegal operation skills and illegal tools to ensure the healthy development of the platform content ecology. At the same time, the platform will strictly crack down on the dissemination of false operational techniques through improper means such as frequent submissions and copying of materials, to prevent creators and businesses from suffering unnecessary losses due to improper guidance.

　　在治理过程中，平台已经发现并处置了多个典型违规案例。例如，部分账号传播了“5大选品铁律”“一周涨粉1万”等虚假宣传，误导创作者和商家采用不正当手段进行运营，这些内容不仅违背了平台规则，且可能导致创作者和商家面临账号处罚。某些账号声称可以通过“30秒发布原创”“永不怕违规”等虚假手段绕过平台审核，但这些行为不仅无法真正规避审核机制，还将遭到平台的严肃处理。平台还发现部分商家和创作者通过虚假热度、诱导评论和点赞等方式获取流量，这种行为扰乱了平台内容生态，平台对此类违规行为已采取限制传播等严厉处罚。

　　During the governance process, the platform has identified and dealt with multiple typical cases of violations. For example, some accounts spread false advertising such as "5 major product selection rules" and "10000 followers per week", misleading creators and merchants to operate through improper means. These contents not only violate platform rules, but may also lead to account penalties for creators and merchants. Some accounts claim to be able to bypass platform censorship through false means such as "posting original content within 30 seconds" and "never afraid of violations", but these behaviors not only fail to truly evade the censorship mechanism, but will also be seriously dealt with by the platform. The platform has also found that some merchants and creators obtain traffic through false popularity, induced comments, and likes, which disrupts the platform's content ecology. The platform has taken strict penalties such as restricting dissemination for such violations.

　　此外，平台还加大了对传播不鼓励的创作工具的打击力度。某些账号通过“一键生成智能文案”“批量剪辑”等工具制造大量低质量、同质化的内容，这不仅破坏了平台的内容质量，也损害了用户体验。平台已将此类违规行为纳入治理范围，并表示将继续严格执行相关规则，发现即从严处置。

　　In addition, the platform has increased its crackdown on the dissemination of creative tools that are not encouraged. Some accounts create a large amount of low-quality and homogeneous content through tools such as "one click generation of intelligent copy" and "batch editing", which not only damages the content quality of the platform, but also damages the user experience. The platform has included such violations in the scope of governance and stated that it will continue to strictly enforce relevant rules. Any discovered violations will be dealt with severely.

　　抖音电商再次呼吁广大创作者和商家，务必遵守平台官方发布的规则和合规指引，避免轻信非官方内容，防止因不合规操作而导致账号受损。同时，平台也将继续鼓励创作者和商家提供真实、原创且合规的内容，共同维护平台的健康发展环境。

　　Tiktok E-commerce once again appeals to all creators and merchants to abide by the rules and compliance guidelines officially released by the platform, avoid trusting unofficial content, and prevent account damage due to non compliant operations. At the same time, the platform will continue to encourage creators and merchants to provide authentic, original, and compliant content, jointly maintaining a healthy development environment for the platform.

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