济南宣传片拍摄这些点你都清楚吗？

　　现如今在这个流量至上的时代，如何拍好一部宣传片来吸引流量已经成为了重中之重的问题。今天小编来教你拍好宣传片所需要的一些思路，抓紧学习起来吧！01定位

　　In this era where traffic is paramount, how to make a good promotional video to attract traffic has become a top priority. Today, the editor will teach you some ideas needed to shoot a good promotional video. Hurry up and learn! 01 Positioning

　　在拍摄宣传片的时候首先明确自身的定位，这样既能在内容上有层次性和逻辑性，又能在感官上给观众耳目一新的体验。 例如给博物馆去拍摄，就要把片子拍出历史感，让每一幅画面都给人浓浓的历史的气息。给商场去拍摄，就要把商品的独一无二特点拍摄出来，顾客感到眼前一亮，自然而然就会花钱去买。其次就是做好定位。

　　When shooting promotional videos, it is important to first clarify one's own positioning, which can provide a layered and logical content, as well as a refreshing sensory experience for the audience. For example, when shooting for a museum, it is necessary to create a sense of history in the film, so that every image gives a strong sense of history. When taking photos for a shopping mall, it is important to capture the unique features of the products. When customers feel impressed, they will naturally spend money to buy them. Next is to do a good job of positioning.

　　(1)反向定位。传统的定位观众早已看腻，这时可以尝试反向定位来吸引观众的注意力，变相的引起重视。?(2)扩散性的定位。在进行定位时要找好新的角度，要比较好的来注重下功效和定位，从而引起顾客广泛的共鸣和需求感。?在找好了定位之后，宣传片就有了灵魂，就有了如同画龙点睛般的效果。

　　(1) Reverse positioning. The traditional positioning of the audience has already become tired of it. At this point, you can try reverse positioning to attract the audience's attention and indirectly attract attention. (2) Diffuse positioning. When positioning, it is important to find a new perspective and focus on the effectiveness and positioning, in order to create a broad resonance and sense of demand among customers. After finding the right positioning, the promotional video has a soul and a finishing touch like effect.

　　02整体时长?拍摄宣传片的时候一定要把握好宣传片的时长，根据不同的受众群体以及甲方的要求来进行拍摄。常规的公司宣传片时长分为5秒、10秒、15秒、30秒等时间段，宣传片时间太长的话会导致浪费广告资源、观众看着也没有新鲜感，时间太短的话容易造成公司宣传片信息量过大、广告信息繁杂表达不畅。? 所以在拍摄的时候控制好宣传片的时长才能达到事半功倍的效果。

　　When shooting promotional videos, it is important to grasp the duration of the video and shoot according to different audience groups and the requirements of the client. The regular duration of company promotional videos is divided into time periods of 5 seconds, 10 seconds, 15 seconds, 30 seconds, etc. If the promotional video is too long, it will waste advertising resources and the audience will not feel fresh watching it. If the time is too short, it can easily cause the company promotional video to have too much information, and the advertising information to be complex and difficult to express. So controlling the duration of the promotional video during filming can achieve twice the result with half the effort.

　　03镜头语言?镜头语言是指通过镜头的拍摄来推动故事情节的发展，用镜头去“讲话”。在拍摄宣传片的时候采用升降镜头的方法去拍摄的话能给观众更好的代入感以及更丰富的视觉感受，多机位的拍摄更能推动故事情节的发展，能更好的通过多层次、多方面的来表达所拍摄的主题。 在拍摄商品等宣传片中采用不同的拍摄手段，例如“推、拉、摇、移、跟”。丰富的镜头语言能更好的丰富画面中的内容，同时也能展现出拍摄者的技术功底。

　　03 Camera Language Camera language refers to the use of the camera to drive the development of the story plot and to "speak" through the lens. When shooting promotional videos, using the method of raising and lowering the camera can give the audience a better sense of immersion and richer visual experience. Multi camera shooting can better promote the development of the story plot and express the theme of the shoot through multiple levels and aspects. Using different filming techniques such as "pushing, pulling, shaking, moving, and following" in shooting promotional videos for products. Rich camera language can better enrich the content in the picture, while also showcasing the photographer's technical skills.

　　04全面精准的解说词

　　04 Comprehensive and accurate commentary

　　在宣传片中解说词的地位无疑是至关重要的，好的解说词能调动人物情绪，使观众更好的沉浸在宣传片之中，同时能推动剧情的发展，让故事本身去打动观众，增强故事的代入感。在拍摄例如美食类型的宣传片的时候，精准而又丰富的解说词能更好的增加代入感，甚至单听解说词也能有画面感。所以在拍摄宣传片的时候，好的解说词能给人带来更丰富的听觉感受。

　　The position of commentary in promotional videos is undoubtedly crucial. Good commentary can mobilize the emotions of characters, immerse the audience better in the promotional video, and promote the development of the plot, allowing the story itself to touch the audience and enhance the sense of immersion in the story. When shooting promotional videos for food genres, precise and rich commentary can better enhance the sense of immersion, and even listening to the commentary alone can create a visual effect. So when shooting promotional videos, good commentary can bring people a richer auditory experience.

　　还不知道怎么拍摄宣传片有求必应，有问必答找我们量身定制属于您的主题宣传片

　　I don't know how to shoot promotional videos yet. If you have any requests or answers, come to us to customize your own themed promotional video

　　本文由  济南宣传片拍摄 友情奉献.更多有关的知识请点击  http://www.jnexb.com/  真诚的态度.为您提供为全面的服务.更多有关的知识我们将会陆续向大家奉献.敬请期待.

　　This article was filmed in a promotional video in Jinan, showcasing friendship and dedication For more related knowledge, please click http://www.jnexb.com/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.