济南短视频推广：短视频的账号设置技巧

　　短视频的账号设置技巧

　　Account setting tips for short videos

　　定位完成后，运营抖音的方向就明确了，下一步就是实施。实施第一步，包装设置账号，共六个方面：1，名称一个好名字很重要。一个好名字就是一个好的形象和品牌。首先，命名要符合自己的定位，其次要简短、易读、个性化。分享4种命名思路：

　　After the positioning is completed, the direction of Tiktok operation is clear, and the next step is implementation. The first step of implementation is to package and set up an account, which includes six aspects: 1. A good name is very important. A good name is a good image and brand. Firstly, the naming should align with one's positioning, and secondly, it should be concise, easy to read, and personalized. Share 4 naming ideas:

　　①品牌词+行业词案例：腾讯视频、李老鼠说车、大胃王密子君、荔枝电商腾讯、李老鼠、密子君属于品牌，视频、说车、大胃王属于领域。

　　① Brand Words+Industry Words Case: Tencent Video, Li Mouse Shuoche, Big Stomach King Mizijun, Litchi E-commerce Tencent, Li Mouse, Mizijun belong to brands, while video, Shuoche, and Big Stomach King belong to fields.

　　这样命名的好处是，用户不仅可以知道你是谁，还可以知道你在做什么，这样当用户对这个领域感兴趣时，他们就可以更加便捷的关注你。同时，名称中有品牌，很容易形成品牌标识。

　　The advantage of naming in this way is that users can not only know who you are, but also what you are doing. This way, when users are interested in this field, they can more conveniently follow you. At the same time, having a brand in the name can easily form a brand identity.

　　② 个性品牌词案例：李子柒、李佳琦、多余和毛毛姐、荔枝

　　② Examples of Personalized Brand Words: Li Ziqi, Li Jiaqi, Duoduo and Maomao Jie, Lizhi

　　将一个个性化的、全网唯一的名字组合成一个简短的三四个字，适合打造个人品牌。但是不知名的时候有一定的认知门槛，不利于粉丝早期的积累。

　　Combine a personalized, globally unique name into a short three or four character name that is suitable for building a personal brand. But there is a certain cognitive threshold when unknown, which is not conducive to the early accumulation of fans.

　　③ 垂直+行业案例：郑州那些事儿、北京美食推荐、上海房地产、重庆吃喝玩乐

　　③ Vertical+industry cases: Zhengzhou's events, Beijing cuisine recommendations, Shanghai real estate, Chongqing's food, drink, and entertainment

　　这里的垂直是指垂直的区域。当账号是一个大的区域定位时，建议使用这种方法来命名，这有利于当地粉丝的积累。

　　The vertical here refers to the vertical area. When the account is located in a large area, it is recommended to use this method for naming, which is beneficial for the accumulation of local fans.

　　④ 行业词+修饰案例：地球村讲解员、食堂夜话、PPT大师

　　④ Industry keywords+modification examples: Global Village tour guide, cafeteria night talk, PPT master

　　这样命名的好处是方便用户知道你在做什么，但缺乏个性化，没有沟通亲和力，没有自己的品牌，不利于以后的品牌运营。

　　The advantage of naming in this way is that it makes it easier for users to know what you are doing, but it lacks personalization, communication affinity, and your own brand, which is not conducive to future brand operations.

　　以上4种命名方式优先考虑第一种，第二种建议在创建网络名人账号时使用，第三种建议在制作区域号时使用，第四种不做主要推荐。

　　The above four naming methods should be given priority to the first one. The second one is recommended to be used when creating online celebrity accounts, the third one is recommended to be used when creating regional accounts, and the fourth one is not the main recommendation.

　　2，抖音号

　　2. Tiktok

　　抖音号的设置相对简单，在重要性上排名较低。只要遵循简单、易于记忆、易于拼写的原则。例如， 卫浴圈子的公众号ID是“weiyuquanzi-”，拼音连起来好拼，容易记住。

　　The setting of Tiktok number is relatively simple, ranking low in importance. Just follow the principles of simplicity, ease of memory, and easy spelling. For example, the ID of the official account of the bathroom circle is "weiyuquanzi -", which is easy to remember because the pinyin is easy to spell.

　　不建议抖音号太长，不建议将长串数字与字母结合，也不建议抖音号有特殊符号。所有原则都以方便用户记忆和搜索为准。

　　It is not recommended that Tiktok numbers be too long, that long strings of numbers be combined with letters, or that Tiktok numbers have special symbols. All principles are based on convenience for users to remember and search.

　　3，头像

　　3. Avatar

　　头像是账号的门面，是网上社交的名片，是用户的第一印象。头像设置有2个思路：

　　Avatar is the facade of an account, the business card of online social networking, and the first impression of a user. There are two ideas for setting avatars:

　　①人格化头像你可以把你的真实头像或虚拟卡通形象作为头像。以“这个人”的形象与用户沟通。个性化的头像最好，以反映账号的定位和个人特征。

　　① Personalized avatar: You can use your real avatar or virtual cartoon image as your avatar. Communicate with users in the image of 'this person'. Personalized avatars are best to reflect the account's positioning and personal characteristics.

　　② 品牌LOGO化如果账号不是个性化定位，建议头像是品牌标志，你可以根据自己的定位和名称为自己设计一个独家标志头像。不建议使用宠物照片、风景图片等作为头像。

　　② If the account is not personalized, it is recommended that the avatar be the brand logo. You can design an exclusive logo avatar for yourself based on your positioning and name. It is not recommended to use pet photos, landscape pictures, etc. as avatars.



　　4，简介

　　4. Introduction

　　简介是让用户点击您的主页查看时，方便用户了解你。有2种设置方向：

　　Introduction is to make it easier for users to understand you when they click on your homepage to view. There are two directions for setting:

　　① 用一句话来介绍自己，反映你在做什么，有什么特点，让用户了解你关注你。

　　① Introduce yourself in one sentence, reflect what you are doing, what your characteristics are, and let users know that you are following you.

　　② 在介绍自己的同时，增加手机号码、微信、微博等联系方式，将介绍作为业务合作或粉丝分流的渠道。

　　② While introducing oneself, add contact information such as mobile phone number, WeChat, Weibo, etc., and use the introduction as a channel for business cooperation or fan diversion.

　　提到第三方账号要注意表达方式，不能直接写，否则审核不过。

　　When it comes to third-party accounts, attention should be paid to the way they are expressed, and they cannot be written directly, otherwise they will not be approved.

　　5，背景

　　5. Background

　　在图片设计中，可以与自己的定位、头像等风格统一，同时可以在背景上显示微博昵称等文本。当用户访问主页时，可以通过背景图进行分流。

　　In image design, it is possible to unify the style with one's own positioning, avatar, etc., while displaying text such as Weibo nickname on the background. When users access the homepage, they can be directed through the background image.

　　6，个人信息

　　6. Personal Information

　　个人信息是指区域、学校、生日等。此信息是根据账号定位而不是真实信息来设置的。使个人信息符合定位，有利于平台识别账号信息，从而实现准确的推荐。

　　Personal information refers to regions, schools, birthdays, etc. This information is set based on account location rather than real information. Aligning personal information with positioning is beneficial for the platform to identify account information and achieve accurate recommendations.