济南短视频推广：每个岗位的分工有哪些工作？

　　济南短视频推广根据今年发布的《中国网络视听发展研究报告（2025）》数据显示，截至2024年12月，我国网络用户规模已经达到了10.9亿人，其中短视频用户规模以10.4亿远居第一，人均单日使用时长为151分钟，在细分应用中均占第一。短视频以碎片化、粘性高、门槛低的特点，持续吸引着大量用户，在未来很长一段时间短视频都是普通人逆袭的黄金赛道。在全面短视频创作的年代，想从短视频中牟利，特别是对于实体商家、创业老板来说，必须要知道短视频团队需要哪些成员、各自分工如何。专业精细的团队分工能提高工作效率，今天就和大家聊聊短视频团队的核心成员与分工，文末还有短视频分镜脚本与课程试听福利哦！

　　According to the "China Network Audiovisual Development Research Report (2025)" released this year, as of December 2024, the number of online users in China has reached 1.09 billion, with 1.04 billion short video users ranking first. The average daily usage time per person is 151 minutes, ranking first in segmented applications. Short videos, characterized by fragmentation, high stickiness, and low barriers to entry, continue to attract a large number of users. For a long time in the future, short videos will be a golden race track for ordinary people to counterattack. In the era of comprehensive short video creation, in order to profit from short videos, especially for physical businesses and entrepreneurial owners, it is necessary to know which members the short video team needs and how their respective roles are divided. Professional and refined team division of labor can improve work efficiency. Today, we will talk about the core members and division of labor of short video teams. At the end of the article, there are also short video storyboard scripts and course trial benefits!

　　01编导

　　01 Director

　　编导是短视频内容的核心创作者，主要负责文案策划、脚本创作和拍摄导戏。其中最重要的就是脚本创作，对于新手来说，脚本是必不可少的。

　　The director is the core creator of short video content, mainly responsible for copywriting planning, script creation, and filming guidance. The most important of these is script creation, which is essential for beginners.

　　短视频拍剪班｜脚本拆解一般来说，脚本包括镜号、时空、场景、机位、角度、景别、运动、内容与台词。脚本确保了拍摄的可执行，一个完整的脚本能提高拍摄效率，避免不必要的时间与成本浪费。在新片场课堂线下【短视频拍剪运营全能班】（以下简称“短视频拍剪班”）中，老师会带着同学们拆解爆款短视频的底层逻辑，包括文案与镜头运用等，这些就体现在脚本中。在每一次拍摄之前，同学们也会按照老师提供的脚本格式列出拍摄所需的脚本。对于新手来说，拆解优秀短视频脚本是最快的学习方法。我们为大家整理了各种类型的短视频脚本模板，需要的同学点击关注+私信后台可以免费领取哦～

　　Short video shooting and editing class | Script disassembly Generally speaking, the script includes lens number, time and space, scene, camera position, angle, scenery, motion, content, and dialogue. The script ensures the feasibility of shooting, and a complete script can improve shooting efficiency and avoid unnecessary time and cost waste. In the offline "Short Video Shooting and Editing Operations Omnibus Class" (hereinafter referred to as the "Short Video Shooting and Editing Class") of the New Cinema Classroom, the teacher will lead the students to break down the underlying logic of popular short videos, including copywriting and camera usage, which are reflected in the script. Before each shoot, students will also list the required scripts for the shoot according to the script format provided by the teacher. For beginners, breaking down excellent short video scripts is the fastest way to learn. We have compiled various types of short video script templates for everyone. Students who need them can click follow+private message backend to receive them for free

　　02运营

　　02 Operations

　　运营人员需要负责短视频账号的全面管理和推广工作。包括账号定位与管理、内容发布与推广、用户互动以及数据分析与优化。

　　Operations personnel are responsible for the comprehensive management and promotion of short video accounts. Including account positioning and management, content publishing and promotion, user interaction, and data analysis and optimization.

　　还需要熟悉各平台算法规则，具备数据分析能力和用户洞察力。

　　It is also necessary to be familiar with the algorithm rules of various platforms, possess data analysis skills and user insights.

　　短视频拍剪班｜上课花絮在短视频拍剪课程的第一天，老师就会针对“账号运营与内容策划”为大家讲解短视频的基础理论知识。包括认识短视频的本质与流量、分析主流平台的算法逻辑与推荐机制等，会拍剪加上会运营，才能快速变现??就拿“认识流量”来说，很多人认为视频有流量才会有收入，短视频拍剪课的老师会告诉大家：流量固然重要，但是变现不一定只靠流量。对于这个颠覆常识的观点，我们在之前的文章中详细讲解过，感兴趣的朋友可以点击。

　　On the first day of the short video editing course, the teacher will explain the basic theoretical knowledge of short videos on "account operation and content planning". Including understanding the essence and traffic of short videos, analyzing the algorithm logic and recommendation mechanism of mainstream platforms, and being able to shoot, cut, and operate in order to quickly monetize?? Take "understanding traffic" as an example. Many people believe that only videos with traffic can generate income. Teachers who shoot and edit short videos will tell everyone that traffic is important, but monetization does not necessarily rely solely on traffic. For this counterintuitive viewpoint, we have explained it in detail in our previous article. Interested friends can click on it.

　　03摄影

　　03 Photography

　　拍摄人员负责将编导的创意脚本转化为视觉画面。需要掌握构图、运镜、布景、布光等技术，确保画面质量。在专业团队中，拍摄可能由摄影师、灯光师等多人完成，但在小型团队中，拍摄和剪辑常由同一人兼任。短视频拍剪班｜外拍花絮对于新手来说，需要尽可能降低拍摄的成本，道具场景的多次利用是很常见的事。在上期“短视频拍剪班”的课程中，同学们就利用一个空间布置出了四种不同的拍摄风格，收获了各具特色的短视频作品。

　　The filming crew is responsible for transforming the director's creative script into visual images. It is necessary to master techniques such as composition, camera movement, scenery, and lighting to ensure the quality of the image. In a professional team, filming may be done by multiple people such as photographers and lighting technicians, but in small teams, filming and editing are often done by the same person. Short video shooting and editing class | External filming behind the scenes. For beginners, it is necessary to minimize the cost of filming as much as possible, and multiple uses of props and scenes are common. In the previous "Short Video Shooting and Editing Class", students used a space to set up four different shooting styles and gained unique short video works.

　　04剪辑

　　04 Editing

　　剪辑师负责将拍摄素材转化为成片，后期剪辑包括调色、剪辑、处理字幕配音。

　　The editor is responsible for converting the shooting materials into a film, and post production editing includes color grading, editing, and handling subtitle dubbing.

　　剪辑首先需要熟练使用剪辑软件，具备短视频的节奏感和审美能力。还要根据数据反馈优化视频效果，提高广告投放ROI。

　　Editing first requires proficient use of editing software, possessing the rhythm and aesthetic ability of short videos. We also need to optimize video effects and improve advertising ROI based on data feedback.

　　05商务

　　05 Business

　　商务也是短视频团队中必不可少的职位，负责团队的外部资源拓展与变现合作。包括合作洽谈、广告资源对接、制定服务等。

　　Business is also an essential position in short video teams, responsible for external resource expansion and monetization cooperation of the team. Including cooperation negotiations, advertising resource docking, and service development.

　　商务专员需要具备相关的谈判能力、资源整合能力和市场洞察力。在小型团队中，由于运营与商务都需要深度理解流量价值和用户行为，数据协同效率高，可以由一人兼任。

　　Business specialists need to possess relevant negotiation skills, resource integration abilities, and market insights. In small teams, due to the need for a deep understanding of traffic value and user behavior in both operations and business, data collaboration efficiency is high and can be handled by one person.

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