济南抖音运营全攻略

　　两微一抖”不仅存在于媒体，也成为企业的标配，但对于玩转抖音还懵懵懂懂的你，这篇超级干货，一起阅读吧！

　　"Two micro and one shake" not only exists in the media, but also has become the standard configuration of enterprises. But for you who are still ignorant of playing Tiktok, read this super dry goods together!

　　一、抖音入门篇

　　1、 Tiktok Beginner Level Chapter

　　1、新注册的号为何不能马上发作品，需要先养号？

　　1. Why can't newly registered accounts publish works immediately and need to be maintained first?

　　在正式开始发布内容前，最好先养号3-5天，主要的目的就是为了增加账号的初始权重。养号就是模拟真人行为，点赞、关注、评论、分享、看直播 ，在线时长，也就是说并不是我每天关注一个点赞一个这就算一天，是根据你抖音在线时长，也就是说你前期刷个几百条 ，但是刷的内容要和你定位相关。

　　It is best to maintain an account for 3-5 days before officially publishing content, mainly to increase the initial weight of the account. Aligning an account is to simulate real people's behavior, like, follow, comment, share, watch live broadcast, and the online duration. That is to say, it is not just a day that I follow one like one every day. It is based on your online duration of Tiktok, that is, you brush hundreds of lines in the early stage, but the content of the brush should be related to your positioning.

　　2.做短视频中常见的4种类型？

　　What are the four common types of short videos?

　　影片+字幕型、人声配合字说型、图片滑动型、真人出镜+字幕型

　　Film+subtitle type, voice with word expression type, picture sliding type, live action+subtitle type

　　3.短视频常见的2种格式？

　　What are the two common formats for short videos?

　　横屏的是16:9，竖屏的是9:16

　　The horizontal screen is 16:9, and the vertical screen is 9:16

　　4.视频作品是不是发的越多涨粉越快？

　　4. Does the more video works you publish, the faster you will gain followers?

　　粉丝的多少，与作品的多少没有直接关系，有时发太多还会起到反作用，形成的刷屏让粉丝形成审美疲劳。所以，宁愿花一周打磨好一个作品，而不是7天做21个作品。

　　The number of fans is not directly related to the number of works, and sometimes posting too much can have a counterproductive effect, causing fans to experience aesthetic fatigue due to screen flooding. So, it's better to spend a week polishing one piece of work than to do 21 pieces in 7 days.

　　5.如何开通1分钟长视频权限？

　　How to activate 1-minute long video permission?

　　需要有1000粉丝才能开通。

　　1000 followers are required to activate.

　　6.如何开通电商橱窗功能？

　　6. How to activate the e-commerce storefront function?

　　同时满足这三个条件：≥ 3000粉丝+≥ 10个视频作品+实名认证

　　Simultaneously meeting these three conditions: ≥ 3000 followers+≥ 10 video works+real name authentication

　　7.如何获得直播权限？

　　7. How to obtain live streaming permissions?

　　这个是抖音主动邀请运营者开通的，一般粉丝量要达到几千到上万不等都能收到。（不过，不以万为单位的粉丝量级开直播，基本等于照镜子。）

　　This is launched by Tiktok's initiative to invite operators. Generally, it can be received by thousands to tens of thousands of fans. (However, live streaming with a fan base not measured in tens of thousands is essentially like looking in the mirror.)

　　8.DOU+是什么？

　　What is DOU+?

　　DOU+是一款内容加热工具，就是抖音官方的广告投放平台，可以帮你把视频推荐给更多潜在用户。

　　DOU+is a content heating tool, the official advertising platform of Tiktok, which can help you recommend videos to more potential users.

　　9.前期做视频要注意什么？

　　What should be paid attention to when making videos in the early stage?

　　第一，前五个视频没起来基本就会沦为僵尸号，也就是后面发出的视频得不到什么推荐量，即使有爆款视频出现也是偶尔走运，大部分视频的4项指标都低的可怜。

　　Firstly, if the first five videos don't get up, they will basically become zombie accounts, which means that the videos released later won't receive much recommendation. Even if there are popular videos appearing, they are occasionally lucky. Most of the four indicators of the videos are pitifully low.

　　第二、别刷粉、别刷赞、别刷任何量，千万别刷！

　　Secondly, do not brush fans, do not brush likes, do not brush any amount, do not brush!

　　第三、牢记第二条。

　　Thirdly, keep in mind the second point.

　　10.搬运别人的作品可以火吗？

　　Can moving someone else's work become popular?

　　搬运视频是一个捷径，但是有的时候捷径并不适合所有人走，有些人能火是有很多运气成分在里面，短期可以玩玩，对于长期做号是不可以的。最保险的生产方式还是踏踏实实做原创。

　　Moving videos is a shortcut, but sometimes it's not suitable for everyone. Some people's success is due to a lot of luck involved, which can be played with in the short term, but not for long-term account creation. The safest way of production is still to create original content in a down-to-earth manner.

　　11.抖音的算法是怎么回事？

　　11. What is the Tiktok algorithm?

　　抖音的算法，其实是一个漏斗机制，跟今日头条的去中心化的推荐算法原理基本一致。它分为三个步骤：

　　The algorithm of Tiktok is actually a funnel mechanism, which is basically consistent with the principle of the decentralized recommendation algorithm in Headlines today. It is divided into three steps:

　　第一，冷启动流量池曝光

　　Firstly, exposure of the cold start flow pool

　　假设每天在抖音上有100万人上传短视频，抖音会随机给每个短视频分配一个平均曝光量的冷启动流量池。比如，每个短视频通过审核发出后，平均有1000次曝光。

　　Assuming that 1 million people upload short videos on Tiktok every day, Tiktok will randomly assign a cold start flow pool with average exposure to each short video. For example, after each short video is reviewed and sent out, it has an average of 1000 exposures.

　　第二，数据挑选

　　Secondly, data selection

　　抖音会从这100万个短视频的1000次曝光，分析点赞、关注、评论、转发等各个维度的数据，从中再挑出各项指标超过10%的视频，每条再平均分配10万次曝光。然后再去看哪些是点赞、关注、转发、评论是超过10%的，再滚进下一轮更大的流量池进行推荐。

　　Tiktok will analyze the data of likes, concerns, comments, forwarding and other dimensions from 1000 exposures of the 1 million short videos, and then select the videos whose indicators exceed 10%, and each video will be equally allocated 100000 exposures. Then go and see which ones have more than 10% likes, followers, shares, and comments, and roll them into the next larger traffic pool for recommendations.

　　第三，精品推荐池

　　Thirdly, the boutique recommendation pool

　　通过一轮又一轮验证，筛选出来点赞率、播放完成率、评论互动率等指标都极高的短视频才有机会进入精品推荐池，用户打开时，看到的那些动辄几十上百万点赞量的视频就是这么来的。

　　Through round after round of verification, short videos with extremely high likes, completion rates, and interaction rates of comments are filtered out to have the opportunity to enter the premium recommendation pool. When users open them, the videos they see with tens or even millions of likes are obtained in this way.

　　接下来分享的所有干货和技巧，都是紧紧围绕着最核心的一点：通过提升点赞量、关注量、评论量、转发率等指标，获得更大的官方精准推荐，赢得更大的曝光。

　　All the dry tips and tricks shared next are closely focused on the core point: by increasing metrics such as likes, followers, comments, and reposts, we can obtain greater official accurate recommendations and gain greater exposure.

　　二、抖音运营篇

　　2、 Tiktok Operation

　　1.想更好的运营抖音号，该如何利用好抖音的推荐算法呢？

　　1. How to make good use of the recommendation algorithm of Tiktok to better operate Tiktok?

　　技巧一、调整发布时间

　　Tip 1: Adjust the release time

　　有统计显示，有62%的用户，会在饭前和睡前刷抖音，而在公司路上、上厕所等碎片化时间刷抖音的仅有10.9%。

　　Statistics show that 62% of users will use Tiktok before meals and bedtime, while only 10.9% will use Tiktok on the company's roads, toilets and other fragmented time.

　　最好的发布时间点没有统一的标准，所谓的工作日中午12点，下午18点以及晚上21点-22点，或者周五的晚上以及周末等，统统只是大家可能比较闲的时间段罢了，最多作为参考。

　　There is no unified standard for the best release time. The so-called working days of 12 noon, 18 pm, and 21-22 pm, or Friday evenings and weekends, are just some of the time periods that people may be relatively idle during, and are mostly used as a reference.

　　真正科学的发布时间调整是要想象一下，当你发完后，你的精准用户们，在当时那个时间点下，是否是看这个视频的最恰当状态？举个栗子，鸡汤类、情感类在晚上21点-23点发是很适合的，因为这会大部分男男女女都是空虚寂寞冷的黄金高发期，正好迎合；而励志类、职场类的，早上8点—9点和中午11点半—12点半则是属于他们的黄金时间段了。

　　The truly scientific adjustment of release time requires imagining whether your precise users were in the most appropriate state to watch this video at that time point after you posted it? Take chestnuts for example, chicken soup and emotion are suitable to be served from 21:00 to 23:00 in the evening, because most men and women will be at the golden peak of emptiness, loneliness and cold, just to cater; For motivational and career oriented products, the prime time slots are 8-9 am and 11:30-12:30 noon.

　　关于发布时间，没有最好，只是最适合。

　　There is no best time for publishing, it's just the most suitable.

　　技巧二、提升4个指标

　　Tip 2: Improve 4 indicators

　　抖音评价你在冷启动环节中的表现，主要看点赞量、评论量、转发量、完播率这4个指标。

　　Tiktok evaluates your performance in the cold start phase, mainly focusing on four indicators: likes, comments, forwarding and completion rate.

　　因此，想获得推荐你就必须在视频发出之后，发动所有资源去提升这4个指标：

　　Therefore, in order to receive recommendations, you must mobilize all resources to improve these four indicators after the video is released:

　　1、在视频描述里，引导用户完成点赞、评论、转发或看完视频的动作。

　　1. In the video description, guide users to complete actions such as liking, commenting, forwarding, or watching the video.

　　很多短视频会在视频描述和视频开头、结尾写到“一定要看到最后”“心疼小姐姐的快点赞吧”，就是为了提升完播率。

　　Many short videos will include phrases such as "must see to the end" and "like it quickly if you feel sorry for the little sister" in the video description and at the beginning and end of the video, in order to increase the completion rate.

　　2、在视频描述里，设置一些互动问题，引导用户留言评论，提升评论量。

　　2. In the video description, set some interactive questions to guide users to leave comments and increase the number of comments.

　　3、通过回复用户评论，提炼视频核心观点，引导更多用户参与到话题讨论中来，进一步提升评论量。

　　3. By replying to user comments, extracting the core viewpoints of the video, and guiding more users to participate in topic discussions, we can further increase the number of comments.

　　4、提前准备神评论，视频发出后，让好友写在评论区，引导用户围绕这个话题展开更多互动，以达到提升这4个指标。

　　4. Prepare divine comments in advance, and after the video is posted, ask friends to write in the comment section to guide users to engage in more interaction around this topic, in order to improve these four indicators.

　　技巧三、积极参与挑战

　　Tip 3: Actively Participate in Challenges

　　上热门的方式有很多，但最简单、效果又最好的方式，就是利用抖音的“热门挑战”功能了。

　　There are many popular ways to go online, but the simplest and most effective way is to use the "Hot Challenge" function of Tiktok.

　　在抖音上，每天都会有不同的挑战，你可以根据综合的对比来判断话题火爆的潜力，然后选出你认为最可能会火的话题进行模仿，这样可以提高上推荐的几率。

　　On Tiktok, there will be different challenges every day. You can judge the potential of hot topics according to comprehensive comparison, and then select the topics that you think are most likely to be hot to imitate, which can improve the probability of recommendation.

　　技巧四、持续维护

　　Tip 4: Continuous Maintenance

　　抖音的推荐算法有时候会“挖坟”，从而带火一些优质的老视频。

　　Tiktok's recommendation algorithm sometimes "digs the grave" to bring some high-quality old videos.

　　所以，对于比较优质的视频，你要持续做点赞、评论、转发，不断运营，也许过段时间这个视频就会被推荐了。

　　So, for high-quality videos, you need to continue liking, commenting, forwarding, and operating them continuously. Perhaps after a while, this video will be recommended.

　　2.专业制作抖音短视频的流程是怎样的？

　　2. What is the process for professional production of Tiktok short videos?

　　拍摄第一步——确定选题和剧本

　　The first step of filming - determining the topic and script

　　定位是什么，是要实用？要搞笑？要走心？还是要猎奇？

　　What is positioning and is it practical? Want to be funny? Want to be sincere? Do you still want to be curious?

　　剧本是什么，就是拍摄的流程和整体方案；

　　What is a script, it refers to the filming process and overall plan;

　　拍摄第二步——拍摄思路与形式

　　Step 2 of Shooting - Shooting Ideas and Forms

　　画面如何吸引人？帅哥美女出境，利用滤镜、美颜、特效功能，画面要够美

　　How does the image attract people? Handsome and beautiful people leaving the country, using filters, beauty, and special effects functions, the image should be beautiful enough

　　如何让观看者停留时间更长？

　　How to make viewers stay longer?

　　实用类：快速说明主题，封面配文案；

　　Practical category: Quickly explain the theme, cover with copy;

　　娱乐类：搭配有吸引力的音乐；

　　Entertainment category: pairing with attractive music;

　　结合真人出镜效果更佳；

　　Combining real-life appearances yields better results;

　　拍摄第三步——拍摄工具&规则

　　Step 3 of Shooting - Shooting Tools&Rules

　　结合可以帮助拍摄的工具：拍摄支架、打光灯等

　　Combining tools that can help with shooting: shooting stands, lighting fixtures, etc

　　准备好服化道：服装、化妆、道具等

　　Get ready to dress up: costumes, makeup, props, etc

　　充分利用内置相机的自带功能运镜：速度、倒计时、慢动作等

　　Make full use of the built-in camera's built-in functions for mirror movement, such as speed, countdown, slow motion, etc

　　需原创、无水印：主要指本地上传的视频

　　Original and watermark free: mainly refers to videos uploaded locally

　　拍摄完成——编辑视频

　　Filming completed - edit video

　　背景音乐：利用不同风格音乐打造视频风格，安卓版抖音可本地上传音乐

　　Background music: use different styles of music to create video styles. Android Tiktok can upload music locally

　　特效利用：（主要针对本地上传的视频），充分利用动作、倒流、反复等效果

　　Special effects utilization: (mainly for locally uploaded videos), fully utilizing effects such as actions, reversals, and repetitions

　　封面选择：选择视频里比较精彩的为封面

　　Cover selection: Choose the most exciting one from the video as the cover

　　视频发布

　　video release

　　发布时间：结合定位人群刷抖音的习惯和当时的状态

　　Release time: combine the habit of Tiktok with the current state of the targeted crowd

　　标题：不宜过长，简明扼要，加入悬念、反问等

　　Title: Not too long, concise and to the point, adding suspense, rhetorical questions, etc

　　封面：选择最精彩的画面作为封面，吸引观看

　　Cover: Choose the most exciting scene as the cover to attract viewers

　　评论&私信：积极回复评论、私信，被翻盘的粉丝可以成为忠实粉

　　Comments&private messages: Actively reply to comments and private messages, and fans who have been overturned can become loyal fans

　　3.什么样的内容在抖音容易火？

　　3. What kind of content is easily popular in Tiktok?

　　01、高颜值、帅哥美女

　　01. High looks, handsome men and beautiful women

　　02、爱演的戏精

　　02. Actors who love to act

　　03、唱歌、弹琴等才艺高手

　　03. Singing, playing the piano and other talented masters

　　04、技能教学类、如厨艺、装修

　　04. Skills teaching, such as cooking and decoration

　　05、创意类、特效

　　05. Creative and special effects

　　06、男女反串

　　06. Male female cross dressing

　　07、萌娃、萌宠

　　07. Cute Baby, Cute Pet

　　08、美景、旅游分享

　　08. Beautiful Scenery and Tourism Sharing

　　09、卡通动漫

　　09. Cartoon Anime

　　10、真实感人的视频故事、人物瞬间

　　10. Real and touching video stories, character moments

　　4.抖音不给推荐的原因？

　　4. Why didn't Tiktok recommend it?

　　01.有水印

　　01. There is a watermark

　　02.不适合传播的内容，抖音很重视未成年人的健康教育

　　02. For the content that is not suitable for dissemination, Tiktok attaches great importance to the health education of minors

　　03.含有疑似广告的内容

　　03. Content containing suspected advertisements

　　04.内容和形式长期无聊、单一，经过几次推荐后效果不佳，便会降低账号权重，逐渐沦为“僵尸号”

　　04. If the content and form are boring and monotonous for a long time, and the effect is not good after several recommendations, the account weight will be reduced, gradually becoming a "zombie account"

　　05.视频画面模糊，不可分辨

　　05. The video frame is blurry and indistinguishable

　　5.发二遍真的会火吗？

　　5. Will posting twice really catch fire?

　　不一定。那些两遍一模一样的，能火的是微乎其微，大部分是依旧表现持平。

　　not always. Those who are exactly the same twice, can fire is very little, most are still flat performance.

　　那么，怎么发第二遍才能火呢？可以通过优化标题文案、更换更吸睛的封面图、视频内容重新剪辑优化、在评论区做好互动等方式，让第二遍发出去才有机会火起来。

　　So, how can I make it fire again? You can optimize the title copy, replace the more eye-catching cover image, re edit and optimize the video content, and do a good job of interaction in the comment section to make the second release have a chance to become popular.

　　6.发视频要不要加定位？

　　6. Should I add positioning when posting videos?

　　分两种情况而定，第一种，这个作品里带有一定的地方属性，比如：方言、地域、标志性建筑、标题描述等，那么，加定位会增加被推荐的权重。但如果你的内容过度垂直，或风格统一，且整体内容跟地方属性没有一点关系，那就别加。

　　It depends on two situations. The first one is that the work has certain local attributes, such as dialect, region, iconic buildings, title description, etc. Adding positioning will increase the weight of recommendation. But if your content is too vertical or has a uniform style, and the overall content has nothing to do with local attributes, then don't add it.

　　7.加 POI （发布时添加位置信息）有什么好处？

　　What are the benefits of adding POI (adding location information when publishing)?

　　有助于曝光。POI 是视频的正常信息，且是抖音的一个分发入口，POI 详情页是一个类似于关注页的内容聚合页，任何带该 poi 的视频都成了你的潜在引流渠道。丰富视频信息。对于美食视频粉丝来说，POI 可以让他们了解到店铺所在位置，也让你的视频内容信息更丰富。

　　Helps with exposure. POI is the normal information of the video, and it is a distribution portal for Tiktok. The POI details page is a content aggregation page similar to the following page. Any video with this POI becomes your potential drainage channel. Enrich video information. For food video fans, POI can help them understand the location of their store and enrich the information in their video content.

　　简单说就是：在不减少原有流量的基础上，新增了一个流量入口，只要在适合的时候加都是有好处的，详见上一条。

　　Simply put, it means adding a new traffic entry without reducing the existing traffic, which can be beneficial as long as it is added at the appropriate time. Please refer to the previous article for details.

　　8.引导用户点击 POI 图标有什么好处？

　　What are the benefits of guiding users to click on POI icons?

　　对于美食探店视频来说，用户通过你的视频点击了解位置信息，说明用户通过你的视频对这家店产生兴趣，也说明你的视频内容对用户有较高吸引力，这将使你的内容更有机会成为较多流量的视频。

　　For food exploration videos, users can click on your video to learn about the location information, which indicates that users are interested in the store through your video, and also shows that your video content has a high appeal to users. This will make your content more likely to become a video with more traffic.

　　9.怎么引导用户点击 POI 图标？

　　9. How to guide users to click on POI icons?

　　引导用户点击 POI 图标的方法很多，可以有如下3个路径：

　　There are many ways to guide users to click on POI icons, including the following three paths:

　　a.视频内口播引导：想知道这家店在哪里？就点击左下角的图标！

　　a. Video internal broadcast guide: Do you want to know where this store is? Just click on the icon in the bottom left corner!

　　b.视频文案引导：今天去这家店，点击图标偶遇我！

　　b. Video copywriting guide: Today I went to this store and accidentally met me by clicking on the icon!

　　c.评论引导点击：回复提问店在哪里的用户，告知点击评论上方的图标就知道啦！

　　c. Comment guide click: Reply to the user who asked where the store is and inform them to click on the icon above the comment to find out!

　　10.引导点击 POI 图标会被判定为广告吗？

　　10. Will guiding clicking on POI icons be judged as advertisements?

　　不会！因为店铺对于美食探店视频来说是一个合理的内容发生场景，所以告知用户地址是合理的信息。

　　can't! Because the store is a reasonable scene for food exploration videos, informing users of the address is reasonable information.

　　但是不可以出现长时间镜头露出店名和活动的行为，比如 10s 视频出现 5s。

　　But it is not allowed to show the store name and activities for a long time, such as 5 seconds in a 10 second video.

　　11.怎么选择抖音封面？

　　11. How to choose a Tiktok cover?

　　打上标题，让精准受众一看就知道你要表达的主题是什么，更利于精准引流；

　　Title it so that the precise audience can easily understand the theme you want to express, which is more conducive to accurate traffic attraction;

　　一旦陌生抖友因为你的一条抖音成为你的粉丝，那么，统一的封面风格，会让属于你这个垂直领域的新粉丝迅速成为你的精准粉，有利于高质量粉丝的沉淀和粘性的培养。

　　Once a strange friend becomes your fan because of your Tiktok, the unified cover style will make new fans belonging to your vertical field quickly become your precise fans, which is conducive to the precipitation of high-quality fans and the cultivation of stickiness.

　　12.提高抖音号曝光的方法

　　12. Method of improving Tiktok signal exposure

　　1.热评：多关注自己领域的一些大号，在对方视频推送之初就抢先留下精彩评论，一旦他这个视频火了，你的评论点赞量和关注度也会一同起来，而大号的粉丝本身也是你的潜在粉丝，通过不断抢热评便会源源不断的引流过来。

　　1. Hot comments: Pay more attention to some big accounts in your field, and leave exciting comments at the beginning of the other party's video push. Once their video becomes popular, your comment likes and attention will also increase. The fans of the big accounts themselves are also your potential fans, and by constantly grabbing hot comments, they will continuously attract traffic.

　　2.上DOU+速推充值。这个功能简单说，就是付费给抖音平台，在自然算法的基础上增加精准推荐的曝光。

　　2. Use DOU+Speed Push to recharge. In a nutshell, this function is to pay for the Tiktok platform to increase the exposure of accurate recommendations on the basis of natural algorithms.

　　13.做个人IP类短视频一定要设计slogan吗？

　　Do I have to design a slogan when making personal IP short videos?

　　最好加！这个slogan即为你的标签，一个独有的，能让大家记住你的元素。例如：我是papi酱，一个集美貌与才华于一身的女子。

　　It's better to add! This slogan is your tag, a unique element that can make everyone remember you. For example, I am Papi chan, a woman who combines beauty and talent.

　　14.花很长时间只为了做出一个爆款视频，有价值吗？

　　Is it valuable to spend a long time just to make a popular video?

　　然并卵。翻看有些点赞量上百万的视频账号里的其他视频，可能只有这一个火了，其他的没人看，这样的账号是没有商业价值的，真正值得花很长时间去研究的是如何持续生产爆款视频的模式和流程，而不是痴迷于打造出一个就觉得自己很厉害了。“水滴石穿”不在于一滴的魅力，而在于持续的威力。

　　However, it doesn't make any difference. Looking through other videos in some video accounts with millions of likes, perhaps only this one has become popular and no one else is watching. Such accounts have no commercial value, and what is truly worth spending a long time researching is how to continuously produce popular video models and processes, rather than being obsessed with creating one and feeling powerful. The essence of 'water dripping through stone' lies not in the charm of a single drop, but in its sustained power.

　　15.如何起一个好标题（描述文案）？

　　How to come up with a good title (descriptive copy)?

　　首先，一定要明白，在抖音的算法推荐机制下，标题的功能不止是为了吸引注意力，最重要的功能是，通过你的标题告诉算法，该推荐给怎样的精准受众，比如，你的标题里的所有字眼和语句都是围绕着自媒体来写的，那么在第一波推荐的1000个流量中，自然会更大比例的推荐到喜欢看自媒体类型的粉丝那咯！这样得到的4项指标是不是比不精准推荐的视频高很多呢？

　　First of all, it must be understood that under the Tiktok algorithm recommendation mechanism, the title function is not only to attract attention, but the most important function is to tell the algorithm through your title what precise audience to recommend to. For example, all words and sentences in your title are written around We Media, so in the first wave of 1000 recommended traffic, it will naturally be recommended to more fans who like to watch We Media! Are the four indicators obtained in this way much higher than those of videos with inaccurate recommendations?

　　所以，在微信里的各种震惊体就别用了，在去中心化的算法推荐下，这一套是没用的。

　　So, don't use the various shocking forms in WeChat. With decentralized algorithm recommendations, this set is useless.

　　16.怎样利用标题刺激粉丝，增加评论？

　　How to use titles to stimulate fans and increase comments?

　　可使用疑问句，而不要一味的用陈述句。例如：陈述句：皮肤保养的5个技巧了解下。疑问句：除了这5个皮肤保养的技巧，你还知道其他的吗？对比一下，是不是会发现后者更能激发想补充评论和查看评论的欲望呢？

　　You can use interrogative sentences instead of relying solely on declarative sentences. For example: Statement sentence: Understand the 5 tips for skin care. Question: Do you know anything else besides these 5 skin care tips? By comparison, would you find that the latter is more likely to stimulate the desire to add comments and view comments?

　　17.抖音短视频控制在多长时间内最佳？

　　17. How long is Tiktok short video control optimal?

　　一般是控制在7—20秒之间，可以得到一个比较好的视频完播率，超过20秒以上，如果你的内容不是太出彩就很可能会刷过去了。

　　Generally, it is controlled between 7-20 seconds to achieve a good video completion rate. If your content is not outstanding beyond 20 seconds, it is likely to be missed.

　　18.前期没粉丝，可以刷点粉不？

　　18. If you don't have any fans in the early stage, can you brush some fans?

　　奉劝你，这种小心思最好别动。因为机器刷粉的机制和路径与抖音官方的逻辑是相悖的，很多号刷了但没事，其实只是官方还暂时没找你麻烦罢了。但对于想做成大号的运营者来说，一旦多次刷粉，或者大规模刷粉，将来的视频是不会得到任何流量推荐的，这个号就等于废了。

　　I advise you not to have such small thoughts. Because the mechanism and path of machine powder brushing are contrary to the official logic of Tiktok. Many numbers have been brushed but nothing has happened. In fact, the official hasn't bothered you yet. But for operators who want to become a big account, once they brush their followers multiple times or on a large scale, their future videos will not receive any traffic recommendations, and this account is equivalent to being invalidated.

　　19.互粉互赞这类互推有用吗？

　　19. Are mutual fans and likes useful for mutual promotion?

　　有用，但对于提高推荐量的帮助不大，因为在官方那这类的操作的加权很小，前期刚起步可以玩玩，到了后期想提高4项指标，还是需要靠原创的好内容。

　　Useful, but not very helpful in increasing recommendation volume because the weighting of such operations in the official website is very small. In the early stages, you can play with it, but in the later stages, if you want to improve four indicators, you still need to rely on original and good content.

　　20.我是不是被限流了？为什么我的视频没有以前火了？

　　20. Have I been restricted? Why isn't my video as popular as before?

　　抖音是基于算法的内容分发平台，不存在运营干预。所有没有热门/限流的逻辑。视频没有以前火，首要思考内容的问题。算法分发非常公平公正，优秀的内容就能脱颖而出，没有其他别的因素。且现在有更多的优质创作者，更多的优质视频，用户对视频的要求也是不断提升的，所以大家切忌一成不变，要不断打磨内容质量，多学习、多总结。

　　Tiktok is an algorithm based content distribution platform, without operational intervention. All without popular/restricted flow logic. The video is not as popular as before, the first thing to consider is the content. The algorithm distribution is very fair and just, and excellent content can stand out without any other factors. And now there are more high-quality creators, more high-quality videos, and users' requirements for videos are constantly increasing. Therefore, we must avoid being stagnant and constantly improve the quality of content, learn more and summarize more.

　　21.我删掉不好的视频会不会影响分发？

　　Will deleting bad videos affect distribution?

　　不会影响。但是删了可惜，建议私密就好。

　　It won't affect. But it's a pity to delete it, it's recommended to keep it private.

　　22.我的视频提示视频不见了/视频在审核是为什么？

　　22. My video prompt is missing/Why is the video being reviewed?

　　视频不见了=内容违规被平台审核下架

　　The video is missing=the content violated regulations and was taken down by the platform after review

　　视频在审核=视频正常进入抖音平台审核流程，耐心等待即可。

　　The video is being reviewed=the video normally enters the Tiktok platform review process, just wait patiently.

　　23.审核需要多久？

　　How long does the audit take?

　　一般情况下，审核会在几分钟内完成；随当日机器和人工状态的不同，部分作品审核时间可能会延长。抖音有专门的工作人员监控审核时长，针对性调配机器和人力投入，尽力保证用户体验。

　　Generally, the review will be completed within a few minutes; Depending on the different machine and manual conditions on the day, the review time for some works may be extended. Tiktok has dedicated staff to monitor the audit duration, allocate machines and manpower investment in a targeted manner, and try to ensure the user experience.

　　24.怎么认证美食自媒体？

　　24. How to authenticate food self media?

　　美食认证属于个人认证，在 APP 内【账号与安全】--【申请官方认证】--【个人认证】中进行申请。申请美食自媒体认证需除抖音外平台粉丝大于 50 万且抖音粉丝大于 100 万。

　　Food certification belongs to personal certification, which can be applied for in the app under "Account and Security" - "Apply for Official Certification" - "Personal Certification". To apply for food we media certification, the number of fans on platforms other than Tiktok should be more than 500000 and that of Tiktok should be more than 1 million.

　　25.怎么认证原创音乐人？

　　25. How to authenticate original musicians?

　　上传原创音乐，请电脑登陆 https://musician.douyin.com/#，参与原创音乐人项目！当上传音乐超过 2 首就会显示原创音乐人标识。

　　Upload original music, please log in on your computer https://musician.douyin.com/# Participate in the original musician project! When more than 2 pieces of music are uploaded, the original musician logo will be displayed.

　　26.怎么认证企业号？

　　26. How to authenticate the enterprise number?

　　抖音企业号百科大全链接：https://www.toutiao.com/i6591308376175542788/

　　Tiktok Enterprise Encyclopedia link: https://www.toutiao.com/i6591308376175542788/

　　企业认证流程链接：https://www.toutiao.com/i6538278409796059655/

　　Enterprise certification process link: https://www.toutiao.com/i6538278409796059655/

　　企业认证出现问题，将抖音号、截图、问题等信息发送至邮箱renzheng@douyin.com，邮箱会在两个工作日内回复。

　　If there is a problem with the enterprise authentication, send the Tiktok number, screenshot, problem and other information to the mailbox renzheng@douyin.com The email will reply within two working days.

　　27.我的账户被盗了怎么办？

　　What should I do if my account is stolen?

　　万事冷静，我们有账户追回的处理方案。按如下处理即可，同时提醒大家官方不会向大家索要验证码。先找到运营同学，说明被盗详情，将账户封禁及时止损。

　　Calm down, we have a plan for account recovery. Just follow the steps below, and remind everyone that the official will not ask for verification codes from everyone. First, find the operations colleague and explain the details of the theft. Then, ban the account and stop losses in a timely manner.

　　请按照以下指示准备相应材料，并发送邮件至 feedback@douyin.com请将邮件主题命名为【申诉资料+抖音昵称】。

　　Please prepare the corresponding materials according to the following instructions and send an email to feedback@douyin.com Please name the subject of the email as [Complaint Information+Tiktok Nickname].

　　需要准备的材料如下：下载并填写《账号申诉申请函》，打印纸质版并签字，上传电子版（命名为昵称+抖音 ID+申请函）以及附有签名的纸质版照片。

　　The materials to be prepared are as follows: download and fill in the Account Appeal Application Letter, print and sign the paper version, upload the electronic version (named nickname+Tiktok ID+application letter) and the paper photos with signatures.

　　本人手持身份证和写有“仅用于抖音盗号找回”纸张的照片。要求本人、身份证和纸张在同一照片中，且字迹清晰可辨。

　　I hold an ID card and a photo with the words "only for Tiktok stolen number recovery" written on it. Require myself, ID card, and paper to be in the same photo, with clear and legible handwriting.

　　本人被盗经过的详细阐述，可附上诈骗方账号信息，以及所有截图证据（请将图片证据汇总至同一 Word 文件中，命名为昵称+抖音 ID+阐述）。

　　A detailed explanation of my theft can be attached with the account information of the fraudster and all the screenshot evidence (please summarize the picture evidence into the same Word file and name it as nickname+Tiktok ID+explanation).

　　28.别人盗用我的视频怎么办？

　　What if someone steals my video?

　　请自行填写抖音侵权投诉链接：https://douyin.jinshuju.com/f/1eYlFN，有专人每天查看处理，按现有侵权处理标准进行操作。

　　Please fill in the Tiktok infringement complaint link by yourself: https://douyin.jinshuju.com/f/1eYlFN A dedicated person checks and handles the infringement every day, operating according to the existing infringement handling standards.

　　本文由 济南抖音运营   友情奉献.更多有关的知识请点击  http://www.jnexb.com/  真诚的态度.为您提供为全面的服务.更多有关的知识我们将会陆续向大家奉献.敬请期待.

　　This article is dedicated by Tiktok, Jinan For more related knowledge, please click http://www.jnexb.com/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.