济南抖音运营的工作内容

　　抖音运营工作内容1、熟悉主流平台规则、玩法、推荐机制。包括但不限于抖音、B站、快手、微信视频号等短视频平台。

　　Tiktok operation content 1. Be familiar with the rules, playing methods and recommendation mechanism of the mainstream platform. Including but not limited to short video platforms such as Tiktok, station B, Kwai, WeChat video number, etc.

　　2、能够完成短视频矩阵账号搭建。根据不同用户需求，策划不同账号定位、输出内容，推进账号各项工作，比如内容、后期等。

　　2. Can complete the setup of a short video matrix account. Based on different user needs, plan different account positioning, output content, and promote various account tasks such as content and post production.

　　3、了解公司所处行业，了解产品和用户。持续进行产品及用户研究，保证视频内容实时符合产品理念及用户需求。

　　3. Understand the industry in which the company operates, as well as its products and users. Continuously conduct product and user research to ensure that video content meets product concepts and user needs in real-time.

　　4、关注短视频行业发展动态和热点内容，对热门内容有自己的看法和方法论，可以完成“蹭热点”视频的输出。

　　4. By following the development trends and hot topics in the short video industry, having one's own opinions and methodology on popular content, one can complete the output of "riding on hot topics" videos.

　　5、内容策划，包含短视频的选题、脚本。6、带领或协助团队将策划方案转化为执行方案，挖掘创作者及出境演员，推进项目完成。

　　5. Content planning, including topic selection and script for short videos. 6. Lead or assist the team in translating planning proposals into execution plans, identify creators and overseas actors, and promote project completion.

　　7、能够鉴别短视频优秀内容，对视频调性、质量等具备判断能力。

　　7. Be able to identify excellent content in short videos and have the ability to judge video tone, quality, etc.

　　8、拍摄制作，根据脚本或文案进行拍摄。对灯光、构图、分镜、运镜等有了解的，审美过关的，对镜头衔接和逻辑关系有了解等为加分项。

　　8. Shoot and produce according to the script or copy. Those who have knowledge of lighting, composition, storyboarding, and camera movement, have a good aesthetic sense, and have an understanding of lens coherence and logical relationships are added as supplementary items.

　　9、剪辑创作，能够使用Pr、AE等专业软件优先。

　　9. Editing and creation, preferably using professional software such as Pr and AE.

　　10、数据分析，对自己的账号运营核心数据（完播率、转发率、评论率、点赞率、赞粉比、转化订单量等)进行分析；对对标账号的核心数 据分析。

　　10. Data analysis, analyzing the core operational data of one's own account (completion rate, forwarding rate, comment rate, like rate, like to follower ratio, conversion order volume, etc.); Core data analysis of benchmark accounts.

　　11、能够为用户增长和转化效果负责，能够根据账号情况制定指标并完成指标。

　　11. Responsible for user growth and conversion efficiency, able to set and achieve metrics based on account conditions.

　　12、用户运营，通过各种方法提升用户粘性和活跃度。比如通过策划粉丝活动，建立 粉丝群等方法。

　　12. User operation, using various methods to enhance user stickiness and activity. For example, by planning fan activities, establishing fan groups, and other methods.

　　13、完成业务转化，配合业务部门完成引 流推广等需求；结合短视频+直播的模式制定高POI引流、转化模型。

　　13. Complete business conversion and cooperate with business departments to fulfill requirements such as traffic attraction and promotion; Develop a high POI traffic and conversion model by combining short videos with live streaming.

　　14、常规基础能力：有垂直行业从业经验，有优秀案例，有活动经验，沟通能力强，抗压强，有责任心，形象气质好，性格好，有才艺等都是加分项。

　　14. General basic abilities: Having experience in vertical industries, excellent cases, event experience, strong communication skills, resilience, sense of responsibility, good image and temperament, good personality, and talent are all bonus points.

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