济南宣传片拍摄的14个建议，帮你拍出大片！

　　宣传片拍摄，一直是很多摄影爱好者非常喜欢的拍摄题材。看起来非常难的拍摄题材，其实宣传片拍摄只需要景色美，拍摄的光线佳，时间好。一般掌握一定的取景构图，都可以很容易拍出好看照片。

　　The shooting of promotional videos has always been a favorite subject for many photography enthusiasts. The seemingly difficult subject matter for shooting a promotional video actually only requires beautiful scenery, good lighting, and good timing. By mastering a certain level of framing and composition, it is easy to take beautiful photos.




　　那么出门拍摄宣传片拍摄照片，有些看起来非常普通，但是非常实用的技巧呢？

　　So what are some practical techniques for taking promotional videos and photos when going out?

　　今天就给大家一些建议，帮助大家拍出好的风光照片。

　　Today, I will give you some suggestions to help you take good photos of the scenery.

　　用标准镜头再现真实的画面

　　Reproduce real images with standard lenses

　　标准镜头就是指接近人眼视觉习惯的镜头，所以标准镜头拍摄的画面和人眼日常看到的视觉效果非常接近，画面拍摄出来能够使观赏者感到舒服、亲切。

　　The standard lens refers to a lens that is close to the visual habits of the human eye, so the images captured by the standard lens are very similar to the visual effects seen by the human eye in daily life. The captured images can make the viewer feel comfortable and familiar.

　　如图，使用标准镜头拍摄的屋子没有任何变形和夸张，如实地表现了现场，看上去很真实。

　　As shown in the picture, the room captured with a standard lens shows no distortion or exaggeration, accurately depicting the scene and appearing very realistic.

　　标准镜头下的画面很有真实感，看上去感觉很亲切

　　The image under standard lens is very realistic and looks very familiar

　　用超广角镜头表现场景全貌

　　Presenting the entire scene with an ultra wide angle lens

　　超广角镜头的视野很广，可以把现场环境表现得很全，拍摄出来的画面场面很宏大，气势很强。

　　The ultra wide angle lens has a wide field of view, which can fully depict the on-site environment. The captured images are grand and powerful.

　　如图是很常见的南方小镇，采用超广角镜头拍摄，把小镇的大部分景貌都摄入画面，看起来很有气势，画面中近大远小的透视关系也很明显， 整张图片给人焕然一新的视觉感受。

　　The picture is a very common southern town, captured with an ultra wide angle lens, capturing most of the town's scenery in the frame, giving it a grand and imposing appearance. The perspective relationship between near, far, and small in the picture is also very obvious, giving the whole picture a refreshing visual experience.

　　超广角镜头很适合表现全貌

　　Ultra wide angle lens is very suitable for presenting the whole picture

　　微距拍摄展现植物自身的完美图案

　　Macro photography showcases the perfect patterns of plants themselves

　　很多美都隐藏在细微之处，为了能够将微观世界表现出来，就需要使用微距镜头。

　　Many beauties are hidden in the subtle, and in order to express the microscopic world, macro lenses are needed.

　　而一般的镜头，最近对焦距离较远，因此无法满足微距摄影的需求。

　　However, ordinary lenses have a longer focusing distance, so they cannot meet the needs of macro photography.

　　如图， 作者通过微距镜头只是把美丽的向日葵简单地用铺满式构图表现出来，仅仅这样 简单的图案，画面就很华丽夺目，让人不禁感慨大自然的伟大。

　　As shown in the picture, the author uses a macro lens to simply depict the beautiful sunflowers in a covered composition. With such a simple pattern, the picture is magnificent and eye-catching, making people cannot help but marvel at the greatness of nature.

　　美丽的图案本身就是最美的构图

　　Beautiful patterns themselves are the most beautiful compositions

　　竖构图有纵向感、空间感很强

　　Vertical composition has a strong sense of verticality and space

　　竖构图不适合表现场面很大的环境，但很适合表现空间感，使画面中前后的距离很明显，纵深感很强。

　　Vertical composition is not suitable for depicting environments with large scenes, but it is very suitable for expressing a sense of space, making the distance between the front and back of the picture very obvious and creating a strong sense of depth.

　　如图，采用竖构图表现月光打在海面上的光线，前面的石头和远处的地平线，画面看起来就很舒服，有狭长感，空间表现很好。

　　As shown in the picture, the vertical composition is used to depict the moonlight shining on the sea surface. The stones in front and the horizon in the distance make the picture look very comfortable, with a sense of narrowness and good spatial expression.

　　竖构图的使用，使观者的视线依次从地面景物看向天空中的月亮，画画的空间感非 常好

　　The use of vertical composition allows the viewer to view the moon in the sky from the ground scenery in sequence, creating a great sense of space in the painting

　　横画幅表现山峦全景

　　Horizontal representation of panoramic mountain ranges

　　拍摄山峦时为了不使画面看起来太单调可以加一些景物作陪衬，尤其是全景拍摄，要注意山峦的画面位置。

　　When shooting mountains, in order to avoid making the picture look too monotonous, some scenery can be added as a backdrop, especially for panoramic shooting, and attention should be paid to the position of the mountains in the picture.

　　如图，山峦在画面中差不多居中的位置，画面上 方是蓝天白云，下方是碧水绿草，陪衬的景物使画面很和谐又能突出山峦宁静致远的情怀来。

　　As shown in the picture, the mountains are located almost in the center of the image, with blue sky and white clouds above and green water and grass below. The accompanying scenery makes the image harmonious and highlights the peaceful and far-reaching feelings of the mountains.

　　全景的山峦要有陪衬物，位置要选择合适，画面才会舒服，又不显单调

　　The panoramic mountains should be accompanied by objects, and the location should be chosen appropriately, so that the picture is comfortable and not monotonous

　　低视角拍摄云彩加入地面景色

　　Low angle shooting of clouds and adding ground scenery

　　如果只拍摄云彩，画面往往会显得很单调。适当地在画面中加入地面景色可以丰富画面元素，并且让画面更有空间感。

　　If only capturing clouds, the image often appears monotonous. Adding ground scenery appropriately to the picture can enrich the elements and make the picture more spatial.

　　如图，拍摄云彩时，稍稍将镜头向下 一点，加入一点城市剪影，交代环境即可。

　　As shown in the picture, when shooting clouds, slightly lower the camera and add some city silhouette to illustrate the environment.

　　画面整体既不杂乱，又很好地表现了 天空中的云彩。

　　The overall picture is neither cluttered nor well represented by the clouds in the sky.

　　放低视角拍摄可以避免把不必要的景物拍进去，避免画面杂乱无章

　　Shooting from a low perspective can avoid capturing unnecessary objects and prevent the image from being cluttered and disorganized

　　放低太阳高度，利用光线表现云彩

　　Lower the altitude of the sun and use light to depict clouds

　　一般画面中的放射性光线可以使画面看起来很有气势、很有张力。

　　The radioactive light in general images can make the picture look imposing and tense.

　　如图，夕阳晚景的拍摄，摄影师把夕阳安排在画面的下方，夕阳放射出来的光线，透过层层云彩，形成向上的放射性线条，这样的构图方式使画面看起来很有扩张力，非常有气势，使人看了很有震撼力。

　　As shown in the picture, in the shooting of the sunset scene, the photographer arranged the sunset at the bottom of the picture. The light emitted by the sunset passes through layers of clouds, forming upward radiating lines. This composition method makes the picture look very expansive and imposing, which is very shocking.

　　画面中使用放射性线条可以使画面看起来很有震慑力很有气势

　　The use of radioactive lines in the image can make it look very intimidating and imposing

　　俯视的夜景画面感觉很繁华

　　The night view from above feels very bustling

　　拍摄夜景时，角度非常重要，因为夜景主要是表现灯光，太亮或太暗的话， 整张照片都很失败，所以拍摄前一定要选好合适的角度再进行拍摄。

　　When shooting night scenes, angle is very important because night scenes mainly depict lighting. If the light is too bright or too dark, the entire photo will fail. Therefore, it is necessary to choose a suitable angle before shooting.

　　如图，作者选择俯视的角度拍摄夜景，视野看起来很广，而且取景还是选在高楼聚集比较多的一面，灯光比较多，所以整个城市的繁华尽收眼底。

　　As shown in the picture, the author chose to shoot the night scene from a top-down perspective, which looks very broad. Moreover, the location was chosen on the side where there are more high-rise buildings gathering, and there are more lights, so the prosperity of the entire city can be seen at a glance.

　　采取俯视的角度拍摄夜景易表现整个城市的繁华

　　Taking a top-down perspective to capture night scenes is easy to depict the prosperity of the entire city

　　俯视时利用大景深使画面看起 来视野宽阔

　　When looking down, use a large depth of field to make the image appear wide and expansive

　　俯视地面时，远处的景物显得较高，而近处的景物显得较低。所以俯视角度拍摄的画面中能够将远近景中的景物在同一平面中展开，而且看起来层次分明。

　　When looking down at the ground, distant scenery appears higher, while nearby scenery appears lower. So in a top-down perspective, the scene can unfold the objects in the foreground and background in the same plane, and it looks clearly layered.

　　如图，可以看出画面中地平线上处于不同空间位置的景物之间的联系、位置和数量等。

　　As shown in the figure, it can be seen that there are connections, positions, and quantities of objects located at different spatial positions on the horizon in the picture.

　　所以俯视角度能够加强画面空间的深度感。

　　So the top-down angle can enhance the sense of depth in the visual space.

　　俯视角度很适合表现宽阔的场面，可使画面看起来很辽阔

　　The top-down angle is very suitable for depicting broad scenes, which can make the picture look vast

　　通过留白表现风光意境

　　Expressing the artistic conception of scenery through blank space

　　拍摄风光时，可以考虑使用留白式构图，以此表达画面的意境美，尤其是在拍摄黑白风光作品时，留白对意境的渲染效果显著。

　　When shooting landscapes, white space composition can be considered to express the artistic beauty of the picture, especially when shooting black and white landscape works, white space has a significant rendering effect on the artistic conception.

　　如图，画面右边是险峻的山脉和挺拔的松柏，在氤氲的雾气中显得很有神秘感，为了使画面看起来不会闷堵， 画面的左侧选择了留白，这样整张画面看起来就显得很有灵气，增添了意境美。

　　As shown in the picture, on the right side of the screen are steep mountains and tall pine and cypress trees, which appear very mysterious in the misty air. In order to make the picture look less stuffy, white space was chosen on the left side of the picture, which makes the whole picture look lively and adds artistic beauty.

　　留白的山脉构图很有灵气，也很有神秘感

　　The composition of the mountains with blank spaces is very spiritual and mysterious

　　让视点消失在黄金分割点

　　Make the viewpoint disappear at the golden ratio point

　　拍摄照片时常常会遇到线条消失点的问题，就连这样看来很简单的细节，在构图上也很重要，处理不好，会使画面看起来不完整或是很堵得慌。

　　When taking photos, it is common to encounter the problem of missing lines. Even seemingly simple details are important in composition. If not handled properly, the image may appear incomplete or cluttered.

　　如图，围墙和海岸线与天空的消失点被作者安排在画面的黄金分割点，这样画面就不会突兀， 在视觉上看起来很舒服。

　　As shown in the picture, the disappearance points of the wall, coastline, and sky are arranged by the author at the golden ratio of the picture, so that the picture will not be abrupt and visually pleasing.

　　三分点在构图中很重要，把一些消失点放到这个位置，画面就会显得很舒服

　　The three-point is very important in composition. Placing some vanishing points in this position will make the picture look very comfortable

　　利用对角线表现动物的队列

　　Using diagonal lines to represent animal queues

　　拍摄动物时也可以尝试对角线的构图，为画面增添动感。

　　When shooting animals, you can also try diagonal composition to add dynamism to the picture.

　　如图，三只可爱的小企鹅，列队走来。对角线本身就属于很活泼的构图方式，利用这种构图方式刚好表现小企鹅的运动状态。

　　As shown in the picture, three cute little penguins are walking in formation. The diagonal itself belongs to a very lively composition style, which perfectly expresses the movement state of the little penguin.

　　对角线的构图会使得画面很饱满，不会出现失衡的状态

　　The diagonal composition will make the picture full and avoid any imbalance

　　倾斜的三角形构图体现山势

　　The tilted triangle composition reflects the mountain terrain

　　拍摄山脉时，不必非用广角镜头拍摄全景，也可以只拍摄局部，要想表现好山势，可以采用倾斜的三角形构图。

　　When shooting mountains, it is not necessary to use a wide-angle lens to capture the panoramic view, and only partial shots can be taken. To better depict the mountain terrain, a tilted triangle composition can be used.

　　如图，倾斜的山坡上几棵绿树，而远处的山脉也呈三角形构图，使人看了就能明了很陡的山脉走向，这样的构图把山势表现得很好。

　　As shown in the picture, there are several green trees on the sloping hillside, and the distant mountain range is also composed in a triangular shape, making it easy for people to understand the steep direction of the mountain range. This composition portrays the mountain terrain very well.

　　斜三角式构图拍摄的山势，还可以使画面看起来很活泼

　　The mountain terrain captured by the oblique triangle composition can also make the picture look lively

　　利用明暗对比构图表现璀璨星芒

　　Using contrast between light and dark composition to depict dazzling stars

　　夜景的一大特点就是明暗对比很强烈，能够营造出很梦幻的灯光效果。

　　A major characteristic of night scenes is the strong contrast between light and dark, which can create a dreamy lighting effect.

　　如图， 黄昏时分华灯初上，路灯在画面中最显眼的位置，使用小光圈即可拍出星芒。

　　As shown in the picture, at dusk, the lights are on and the street lamps are in the most prominent position in the picture. Using a small aperture can capture the starlight.

　　远 处暮霭的余晖将远山的轮廓勾勒出来，在暗背景的衬托下，路灯的光芒显得格外璀璨，好似天上的星星。

　　The afterglow of the distant twilight outlined the outline of the distant mountains, and against the dark background, the light of the street lamps appeared particularly brilliant, like stars in the sky.

　　明暗的对比使画面的视觉冲击力很强，不是一张单调的照片。

　　The contrast between light and dark creates a strong visual impact on the image, making it not a monotonous photo.

　　本文由  济南宣传片拍摄 友情奉献.更多有关的知识请点击  http://www.jnexb.com/  真诚的态度.为您提供为全面的服务.更多有关的知识我们将会陆续向大家奉献.敬请期待.

　　This article was filmed in a promotional video in Jinan, showcasing friendship and dedication For more related knowledge, please click http://www.jnexb.com/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Stay tuned