济南抖音运营：现在做来得及吗？2025年最新抖音运营攻略

　　前2019年是抖音最好的一年，从注册用户数上说，抖音已经全面超过了微博，目前仅次于微信，这是继 QQ 微信社交平台的又一个国民级的产品。曾经错过的红利：百度、淘宝、微信、拼多多，这一次你还要错过吗？

　　The previous 2019 was the best year for Tiktok. In terms of the number of registered users, Tiktok has surpassed Weibo in all respects and is now second only to WeChat, which is another national level product following QQ WeChat social platform. Previously missed dividends: Baidu, Taobao, WeChat, Pinduoduo, will you miss them again this time?

　　2016年9月，抖音正式上线。

　　In September 2016, Tiktok was officially launched.

　　2017年8月，抖音短视频创建国际版抖音——TikTok，投入上亿美金进入海外市场。

　　In August 2017, Tiktok, an international version of Tiktok, was created for TikTok, a short video of TikTok, which invested hundreds of millions of dollars into overseas markets.

　　2017年11月以10亿美元并购北美同类产品 musical.ly，TikTok于2018年8月2日与musical.ly合并，创建了一个更大的视频社区，将现有帐户和数据集成到一个应用程序中，保留了TikTok的名称。

　　In November 2017, TikTok acquired similar North American product music.ly for $1 billion. On August 2, 2018, TikTok merged with music.ly to create a larger video community, integrating existing accounts and data into one application while retaining the TikTok name.

　　2018年7月16日，抖音全球月活跃用户数突破5亿。

　　On July 16, 2018, the number of monthly active users of Tiktok exceeded 500 million.

　　2025年1月5日，抖音日活跃用户数已经突破4亿。

　　On January 5, 2025, the number of active users of Tiktok has exceeded 400 million.

　　2025年1月8日，字节跳动公司旗下火山小视频和抖音短视频正式宣布品牌集成升级，原火山小视频更名为抖音火山版。

　　On January 8, 2025, ByteDance's Volcano Video and Tiktok Video officially announced the brand integration upgrade, and the original Volcano Video was renamed Tiktok Volcano Edition.

　　2016年9月26日，抖音版本1.0上线。刚上线的抖音并不是今天大家所熟知的名字和图标，而是以”A.me“命名的”音乐短视频社区“。

　　On September 26, 2016, Tiktok version 1.0 went online. The newly launched Tiktok is not the name and icon that everyone is familiar with today, but the "music short video community" named after "A.me".

　　抖音在一段时间内被市场以敌对的方式对待，因为抖音与北美的音乐短视频musical.ly从产品定位、界面、功能都太过相似，抖音被认为抄袭了在西方火爆的musical.ly。同时，从2016年1月至2017年1月，快手已经在短视频市场占据了绝对领先的地位，其市场渗透率远远大于其他所有同类产品渗透率的总和。

　　Tiktok has been treated in a hostile way by the market for a while, because Tiktok is too similar to music short video musical.ly in North America in terms of product positioning, interface and functions, Tiktok is considered to copy the popular music. ly in the West. At the same time, from January 2016 to January 2017, Kwai has occupied an absolutely leading position in the short video market, and its market penetration rate is far greater than the total penetration rate of all other similar products.

　　抖音依托今日头条强大的数据能力，让其战略选择非常精准和坚定，打入短视频领域。抓住快手给人们”low、低级“感受的弱点，吸引了快手之外的用户。之后，在头条强大的资金支持下，开始”小步快跑、快速迭代“，开始找自带流量的明星、嘻哈节目合作，收获了早期用户。

　　Relying on the powerful data capability of Toutiao today, Tiktok has made its strategic choice very precise and firm, and entered the short video field. Grasping the weakness of Kwai that makes people feel "low" and "low-grade", it attracted users other than Kwai. Then, with the strong financial support of Headline, it started "small step fast run, fast iteration", started to find stars and hip-hop programs with their own traffic, and gained early users.

　　抖音不仅有更好玩的特效、音乐，还不断升级热门玩法，打造自己的爆火内容文化，推热门的内容也将自己推向热门。在2018年春节期间，抖音增长了近3000万日活用户，超越了西瓜视频和火山小视频，最高日活达到了6646万，收获了更广用户，抖音彻底火爆全国。

　　Tiktok not only has more interesting special effects and music, but also constantly upgrades popular playing methods, builds its own popular content culture, and pushes its popular content to become popular. During the Spring Festival in 2018, Tiktok increased its daily active users by nearly 30 million, surpassing watermelon videos and volcano videos. The highest daily active users reached 66.46 million, gaining more users, and Tiktok became popular throughout the country.

　　根据2025年1月抖音最新发布的数据报告，抖音的日活跃用户已经达到4亿，抖音用户每天花在浏览视频上的时间平均在76分钟。这些数据反应出抖音已经成为和微信、微博一样的高粘性、高活跃度的平台。

　　According to the latest data report released by Tiktok in January 2025, the daily active users of Tiktok have reached 400 million, and Tiktok users spend an average of 76 minutes a day browsing videos. These data reflect that Tiktok has become a highly viscous and active platform like WeChat and Weibo.

　　抖音用户的活跃高峰集中在12点-13点的午高峰、18点-19点的晚高峰、21点-22点的夜高峰。这些时间同样也是用户睡觉前、饭后、上下班路上的黄金时间段，这些是互联网产品抢夺的的时间。

　　The active peak of Tiktok users is concentrated in the noon peak at 12:00-13:00, the evening peak at 18:00-19:00, and the night peak at 21:00-22:00. These times are also the golden time for users to go to bed, after meals, and on the way to and from work. These are the times that Internet products snatch.

　　根据使用场景的数据，我们可以总结出内容发布的时间在这三个时间段发布为最佳，同时轻松搞笑的内容可以在饭后发布，情感类的内容可以在晚上睡觉前发布。

　　Based on the data of usage scenarios, we can summarize that the best time to publish content is during these three time periods. At the same time, easy and funny content can be published after meals, and emotional content can be published before going to bed at night.

　　做抖音一定要了解抖音的用户画像，知道用户是哪些人、他们喜欢什么。抖音用户的男女比例大致为4比6，女性偏多男性偏少。而女性最大年龄段为21-25周岁，占女性总比例50%；其次是26-30周岁，占女性总比例21%。男性年龄段最大为21-25周岁，占男性总比例40%；其次是26-30周岁，占男性总比例22%。

　　To do Tiktok, you must know the user profile of Tiktok, who the users are and what they like. The proportion of male and female Tiktok users is about 4 to 6, with more women than men. The oldest age group for women is 21-25 years old, accounting for 50% of the total female population; The next age group is 26-30 years old, accounting for 21% of the total female population. The maximum age range for males is 21-25 years old, accounting for 40% of the total male population; The second age group is 26-30 years old, accounting for 22% of the total male population.

　　可以看出抖音是女性偏多、男性偏少，男性喜欢体育、电影、科技的内容，女性喜欢美食、化妆品。抖音在2017年之前的主流人群是18-24岁的年轻人，今天25-35岁已成为主流。学历上，抖音的学历较高，一二线城市占比50%。这说明抖音的用户收入水平高、消费水平高，总体的品牌价值高。

　　It can be seen that Tiktok means more women than men. Men like sports, movies and technology, while women like food and cosmetics. Before 2017, the mainstream population of Tiktok was young people aged 18-24. Today, 25-35 has become the mainstream. In terms of educational background, Tiktok has a higher degree, accounting for 50% in the first and second tier cities. This shows that Tiktok has a high level of user income, consumption and overall brand value.

　　抖音从诞生到火爆，内容从单一走向全面，用户从年轻到普世，做抖音已经成为企业的传播矩阵标配，你还不行动吗？

　　From the birth of Tiktok to its popularity, the content has gone from single to comprehensive, and the users have gone from young to universal. Making Tiktok has become the standard configuration of the enterprise's communication matrix. Don't you take action?

　　抖音延续了头条的算法基因，通过强大的算法做运营支撑，保证用户的粘性、用户的长时间活跃。抖音是一种“倒三角形”的精品流量池算法，基于每条视频在流量池中的“正向反馈”逐级晋升，也就是从一个低流量池逐步升级到高流量池的过程。

　　Tiktok continues the algorithm gene of Headline, and uses powerful algorithms as operation support to ensure users' stickiness and long-term activity. Tiktok is a "inverted triangle" boutique traffic pool algorithm. It is based on the "positive feedback" of each video in the traffic pool, which is the process of upgrading from a low flow pool to a high flow pool.

　　只有视频经过了上一级流量池的考验，在后期才能进入下一个流量池，获得更多的曝光机会和播放量。而判断一个视频是否符合“正向反馈”，有五个核心指标：完播率、点赞率、评论率、转发率、关注比。

　　Only videos that have passed the test of the previous traffic pool can enter the next traffic pool in the later stage, gaining more exposure opportunities and playback volume. There are five core indicators to determine whether a video meets the criteria of "positive feedback": completion rate, like rate, comment rate, forwarding rate, and attention ratio.

　　在抖音长期的各项运营工作中，就是为了提升这五项指标。

　　In the long-term operation of Tiktok, it is to improve these five indicators.

　　容易被系统推荐的视频，是更容易爆款的视频。在运营抖音之前，一定要了解抖音都有哪些爆款内容。这些内容可以指导我们做自己的内容定向，找到和爆款内容相匹配的方向。

　　Videos that are easily recommended by the system are more likely to become popular. Before operating Tiktok, you must understand what kind of hot money Tiktok has. These contents can guide us to do our own content targeting and find the direction that matches the popular content.

　　颜值类：颜值类的内容占比最高，达到32.4%。只要是真人出镜的内容都是颜值类的，这一类在抖音最多，美女帅哥是颜值类，演戏是颜值类。

　　Appearance category: The content related to appearance has the highest proportion, reaching 32.4%. As long as the content of real people appearing on the screen is beauty, this category is the most popular in Tiktok. Beauty and handsome men are beauty, and acting is beauty.

　　歌舞类：第二多的类型是歌舞类。这和抖音发展的历史有关，抖音关注音乐元素相关的内容，唱歌、跳舞天然和音乐强相关，抖音也更喜欢推荐这类视频。

　　Song and dance: The second most common type is song and dance. This is related to the history of the development of Tiktok. Tiktok pays attention to the content related to music elements. Singing and dancing are naturally strongly related to music. Tiktok also prefers to recommend such videos.

　　萌宠类：宠物是互联网内容中出镜率很高的内容，阿猫阿狗是大众喜欢的宠物。在做这一类内容时，不能陷入自嗨，一定不要做成日记。要有内涵、有价值、有特点，比如剧情很搞笑的猫、比如会站立行走的狗，要让用户有关注的独特理由。

　　Cute pets: Pets are highly featured in Internet content, and cats and dogs are popular pets. When doing this type of content, one should not get caught up in self pleasure and definitely not make it into a diary. It should have connotation, value, and characteristics, such as a cat with a funny plot or a dog that can stand and walk, and give users unique reasons to pay attention.

　　搞笑类：观看抖音的时间都在什么时间？饭后、睡前、上下班的路上，在这种放松的时刻用户更喜欢看到轻松的内容。所以搞笑的内容更容易获得用户的喜爱。做搞笑内容需要有强剧本和强实现的能力，对段子和包袱有把握能力。

　　Funny: When do you watch Tiktok? After meals, before bedtime, and on the way to and from work, users prefer to see relaxing content during these relaxing moments. So funny content is more likely to win the love of users. Creating humorous content requires strong script and implementation skills, as well as the ability to handle jokes and baggage.

　　美食类：民以食为天。美食制作的内容，可以是美食课程，也可以是美食相关的段子。

　　Food category: Food is of paramount importance to the people. The content of food preparation can be food courses or food related jokes.

　　干货类：所有人都有知识焦虑，有为工作、为爱好、为生活学习的知识和技巧。

　　Practical knowledge: Everyone has knowledge anxiety and has knowledge and skills to learn for work, hobbies, and life.

　　这些爆款的内容同样也是用户筛选的结果，用户喜欢的内容，抖音就越容易推荐，这类型内容的账号也就因为推荐更加长久地生存。

　　The content of these blockbusters is also the result of user filtering. The content that users like, the easier it is to recommend Tiktok, and the account of this type of content will survive longer because of the recommendation.

　　品牌价值=粉丝量x粉丝质量，接下来的内容将逐一列举，如何从零开始打理个人或公司的抖音账号，获得品牌实力的增长。

　　Brand value=number of fans x quality of fans. The following contents will be listed one by one. How to manage individual or company Tiktok accounts from scratch to gain brand strength growth.

　　很多抖音企业号一上来就发非常杂、非常多的内容，想把企业的一切内容搬到抖音上，这种做法是错误的，把自己的账号直接就做成了死号。

　　Many Tiktok enterprise numbers send very miscellaneous and numerous content when they come up. It is wrong to transfer all enterprise content to Tiktok. They directly make their own accounts into dead numbers.

　　在开始运营之前需要有清晰精准的定位，你的定位才是用户关注你的理由。运营抖音不是发我们容易发的内容，也不是发我们想发的内容，而是要发用户想看到什么样的内容。用抖音内容风格结合企业的定位，来制定出自己单个账号、甚至多个账号的定位。

　　Before starting operations, it is necessary to have a clear and accurate positioning. Your positioning is the reason why users pay attention to you. The operation of Tiktok is not to publish the content that we are easy to publish, nor the content that we want to publish, but the content that users want to see. Use Tiktok content style and enterprise positioning to develop the positioning of a single account or even multiple accounts.

　　如果刚开始定位没有把握，推荐多做几个定位差异的账号，直到尝试出最佳的定位方向。

　　If you are unsure about positioning at the beginning, it is recommended to create several accounts with different positioning differences until you try to find the best positioning direction.

　　定位清晰之后我们开始为账号起名字，名字不仅要符合定位的方向，还需要具备三个原则：方便理解、方便记忆、方便传播。

　　After the positioning is clear, we start naming the account. The name not only needs to conform to the positioning direction, but also needs to have three principles: easy to understand, easy to remember, and easy to spread.

　　方便理解意味着名字中不能有生僻字、不能有和定位不符合的文字，如果是企业账号尽量要带有企业的识别文字。当我们的定位越垂直，我们起的名字就应该越准确。

　　Easy to understand means that the name cannot contain rare characters or words that do not match the positioning. If it is a corporate account, it should preferably include the company's identifying text. The more vertical our positioning is, the more accurate our name should be.

　　方便记忆的名字是好名字，用户在浏览视频的时候只有很少的精力注意到名字，所以你的名字一定是方便记忆的，用户才能想起来。你的名字也有可能是搜索出来的，你的名字一定是带有用户想要搜索的词语最佳，这样用户才能点进来。

　　A name that is easy to remember is a good name, and users have very little energy to pay attention to the name while browsing videos. Therefore, your name must be easy to remember so that users can remember it. Your name may also be a search result, and it is best for your name to contain the words that the user wants to search for, so that the user can click in.

　　方便传播是为了方便用户在给别人推荐时，能够快速准确地说出来。你的名字一定是更好地降低传播的成本，而不是为用户增加传播的门槛。

　　Convenient dissemination is to facilitate users to quickly and accurately say when recommending to others. Your name must be better at reducing the cost of dissemination, rather than increasing the threshold for dissemination for users.

　　和其他账号不同，在我们开始运营抖音之前，一定要开始先养号。因为账号的初始状况就是一个没有任何标签和个性的状态，通过养号能够让账号成为有个性、有特点、有活跃的主体，拥有账号标签后能够被系统更好地推荐和发现。

　　Unlike other accounts, we must start to maintain the account number before we start to operate Tiktok. Because the initial state of an account is a state without any tags or personality, raising an account can make it a personalized, distinctive, and active subject. With account tags, it can be better recommended and discovered by the system.

　　养号的过程总体分为下面几个步骤：

　　The process of account maintenance is generally divided into the following steps:

　　当发出第一条视频播放量在500以上，就说明养号已经成功了。

　　When the first video has a view count of over 500, it means that the account has been successfully maintained.

　　账号的个人中心主页从上到下依次是背景图、头像、抖音号、各类标签、获赞数、关注数、粉丝数、作品、动态、喜欢，经营这些元素就是在经营账号对外的形象。

　　From top to bottom, the personal center homepage of the account is the background picture, avatar, Tiktok number, various tags, number of likes, number of followers, number of works, dynamics, likes. Managing these elements is the external image of the account.

　　头像的设置要点是“标志性”，和账号的特点直接结合起来。比如你是企业账号，可以是公司最具标志性的图标，可以是公司最具标志性的产品。如果你是个人号，用你最有特点的表情照片，不一定是最美的，要是最有特点的。如果是一些知识分享、电影分享、书单推荐的账号，可以直接把关键词做在头像上，因为你的定位就是用户的需求，这是最具标志性的要素。

　　The key to setting an avatar is "iconic", which is directly combined with the characteristics of the account. For example, if you are a corporate account, it can be the most iconic icon or product of the company. If you are a personal account, using your most distinctive facial expression photos may not necessarily be the most beautiful, but rather the most distinctive. If it is an account for knowledge sharing, movie sharing, or book list recommendation, you can directly put keywords on your profile picture, because your positioning is the user's needs, which is the most iconic element.

　　账号的介绍就是对定位的说明，好的介绍需要对内容进行有价值的介绍。但是切记不要写得长篇大论，用户记不住长篇大论的介绍，而是需要用简单精准的介绍让用户容易记住。

　　The introduction of an account is an explanation of positioning, and a good introduction requires a valuable introduction to the content. But remember not to write lengthy articles, as users may not remember lengthy introductions. Instead, use simple and precise introductions to make it easy for users to remember.

　　抖音账号顶部有背景图的设置，这里的位置可以很好地提升个人主页的品质。在设计图中可以加入一些广告语、关键词的补充，也是展示品牌和定位的好位置。也可以补充团队的介绍、引导关注和购买。

　　There is a background map on the top of the Tiktok account. The location here can improve the quality of your home page. Adding some advertising slogans and keywords to the design can also be a good place to showcase the brand and positioning. You can also supplement the team's introduction, guide attention, and purchase.

　　账号的主页除了体现账号热度的粉丝数之外，还有关注的数量和喜欢的数量。在关注列表中可以加入其他账号的导流入口，也可以成为与别人合作推广的入口。也有的账号为了私密性，把关注列表设置为用户不可见。喜欢数同样也是导流的入口，这里的入口直接呈现视频内容，所以是偏向直接的内容导向，当然也可以不给任何视频点赞来关闭导流。

　　The homepage of an account not only reflects the number of fans, but also the number of followers and likes. In the following list, you can add other accounts as a guide entry, or become an entry for collaborating and promoting with others. Some accounts also set their follow list to be invisible to users for privacy reasons. Likes are also an entry point for traffic diversion. The entry point here directly presents video content, so it leans towards direct content guidance. Of course, you can also turn off traffic diversion without giving any likes to the video.

　　比如宝藏男孩的关注列表隐藏、喜欢数为0。

　　For example, the following list of Treasure Boy is hidden and has 0 likes.

　　抖音内容发布的过程有视频画面、音乐、标题、话题、地理位置，每一个内容的构成要素都是我们内容运营的要点，各要素的最佳状态产出最好的作品。

　　The process of Tiktok content release includes video images, music, titles, topics, and geographical locations. Each element of content is the key point of our content operation. The best state of each element produces the best works.

　　抖音视频在拍摄或上传后会默认一帧封面图，也可以支持选择任意一帧作为视频的封面图。一定注意封面图的设置，这是用户第一眼看到的内容。封面图更像是视频的“诱导”信息，你会发现很多微信中很火的视频，封面图和内容完全不一样，这就是内容制作者故意用封面“诱导”用户。封面图也能够显示视频的大致主题和核心内容，让用户接受信息更加直接和快速。

　　After Tiktok video is shot or uploaded, it will default to one frame of cover image, and it can also support the selection of any frame as the cover image of the video. Be sure to pay attention to the setting of the cover image, as it is the first thing that users see. Cover images are more like "inducing" information in videos. You will find that many popular videos on WeChat have completely different cover images and content, which is why content creators intentionally use covers to "induce" users. The cover image can also display the general theme and core content of the video, allowing users to receive information more directly and quickly.

　　在封面图设置的时候还需要注意，所有视频的封面图最好风格相同或者相似，同一时期的视频封面风格一致。在抖音通用设置里，有关闭动态封面的入口，如果你的封面是图片的状态最佳，那么一定要在设置里关闭动态封面。封面中的文字可以写在画面的中间区域，用大号字体显示，提高封面的点击率和视频的完播率。

　　When setting the cover image, it is also important to note that the cover images of all videos should have the same or similar style, and the cover styles of videos from the same period should be consistent. In the general settings of Tiktok, there is an entry to close the dynamic cover. If your cover is the best picture, you must close the dynamic cover in the settings. The text on the cover can be written in the middle area of the screen and displayed in large font to increase the click through rate of the cover and the completion rate of the video.

　　不同的标题风格可以起到不同的助推作用。

　　Different title styles can have different boosting effects.

　　直截了当的标题，是陈述视频的内容，标题中一定要出现对用户的价值、对用户的强关系。

　　A straightforward title is a statement of the content of a video, which must include the value to the user and a strong relationship with the user.

　　提问型的标题，是引发用户的思考、帮助用户寻找答案的标题，这样的标题同样是价值的强关联标题。

　　A question type title is a title that triggers users' thinking and helps them find answers. Such titles are also strongly associated with value.

　　有悬念的标题，是让用户好奇而留下来继续观看，用户会因为看到最后而产生优越感、获得感。

　　A title with suspense is meant to pique users' curiosity and encourage them to stay and continue watching. Users will feel a sense of superiority and gain from seeing it at the end.

　　命令式的标题，是引起用户的重视，用户会因为内容重要而引起注意，比如“玩抖音必须掌握的十大技能”这样的标题。

　　The imperative title is to attract the attention of users, who will pay attention to the important content, such as the title "Ten Skills Must Be Mastered to Play Tiktok".

　　带数字的标题，是让用户快速接受信息的数量，让模糊的信息更加具体和可预测。

　　A title with numbers is a way for users to quickly absorb the amount of information, making vague information more specific and predictable.

　　标题中带有高频关键词，还能从搜索中获得流量。

　　High frequency keywords in the title can also generate traffic from searches.

　　话题分为两种：自己创造的话题和参与存在的话题。

　　There are two types of topics: topics created by oneself and topics involved in existence.

　　抖音的话题和音乐的界面都是内容的聚集地，用户会因为某一类内容好玩有趣而点开详情页寻找更多热门的有趣内容，因此这些参与了话题和选了同样音乐的内容能够有更多的曝光机会。

　　Tiktok's topic and music interface are the gathering place of content. Users will click on the details page to find more popular and interesting content because a certain type of content is interesting. Therefore, the content that has participated in the topic and selected the same music can have more exposure opportunities.

　　如果在内容制作的过程中跟进了最近的热点，那么一定要使用该类内容中的热门音乐，切勿自己创作音乐。在平时要注意收藏抖音常用的音乐和话题，用拍同款的方式，在每次发布时都能够获取到热门内容的流量入口。

　　If you follow up on recent hot topics during the content production process, be sure to use popular music from that type of content and avoid creating your own music. At ordinary times, you should pay attention to collecting the music and topics commonly used by Tiktok, and you can get the traffic entrance of popular content every time you release it by shooting the same style.

　　自创的话题更多在自身的流量比较大的时候才有效果，通过你的带动和影响，让话题火起来。也可以留意社会热点、新闻热点，及时进行话题创作和内容创作，但要注意一定是正能量的内容，负能量的话题内容抖音不推荐。

　　Self created topics are more effective when their own traffic is relatively high. Through your drive and influence, the topic can become popular. You can also pay attention to social hot spots and news hot spots, and create topics and content in a timely manner, but you must pay attention to the positive energy content, and negative energy topic content Tiktok is not recommended.

　　内容创作时要知道用户观看视频的心理要素，提高完播、点赞、转发、评论、收藏的数据，提高粉丝的平均质量。

　　When creating content, it is important to understand the psychological factors of users watching videos, improve data on completion, likes, shares, comments, and favorites, and enhance the average quality of fans.

　　抖音的内容虽然是短视频，但对我们的制作要求更高。用户没有耐心，每一次刷到视频的时候需要快速获取信息，你的视频如果不精准掌握每一秒，就会被用户划走。所以视频开头特别特别的重要。

　　Although the content of Tiktok is short video, it has higher requirements for our production. Users lack patience and need to quickly obtain information every time they swipe through a video. If you don't accurately grasp every second of your video, it will be swiped away by the user. So the beginning of the video is particularly important.

　　要么是通过音乐别人就知道你要拍什么内容，比如最近比较火的“变身奥义”，你使用这个音乐别人就一定知道你要拍的是什么，但如果你换做其他音乐来变身，效果会大打折扣。或者直接在视频画面、配音中告诉用户，前三秒就要突出主题，告诉用户接下来你要讲什么内容。

　　Either through music, others know what content you want to shoot, such as the recently popular "Transformation Mystery". If you use this music, others will definitely know what you want to shoot, but if you switch to other music to transform, the effect will be greatly reduced. Alternatively, you can directly inform the user in the video frame or voice over that the theme should be highlighted in the first three seconds, and tell the user what content you want to talk about next.

　　内容看完了还不行，引导用户继续二次传播。抖音的视频通常看完就一闪而过了，有的视频是值得用户再次观看的，所以我们在做账号的时候需要引导用户收藏、转发、下载。不仅对于内容的平台权重有益，还能在用户的转发中获取新用户。

　　After reading the content, it still doesn't work. Guide users to continue spreading it again. Tiktok videos usually flash by after watching them. Some videos are worth watching again, so we need to guide users to collect, forward, and download when we create accounts. Not only is it beneficial for the platform weight of content, but it can also attract new users in their reposts.

　　通过视频中的语言或动画，引导用户点击关注、点击、分享。对于知识分享类的账号尤其重要，在内容制作中让用户感到害怕失去，直接强调内容的重要激发用户收藏、下载。对于某些情感类的账号，用内容帮助用户表达观点引起共鸣，用户会用转发你的视频来表达他自己的真实想法。

　　Guide users to follow, click, and share through language or animations in the video. For knowledge sharing accounts, it is particularly important to make users feel afraid of losing in content production, and directly emphasize the importance of content to stimulate users to collect and download. For certain emotional accounts, using content to help users express their views and resonate, users will share your videos to express their true thoughts.

　　看热评的文化已经在各个平台得到了验证，不管是微博评论区还是B站刷弹幕，用户看内容也会看彼此之间的神互动。用户看完视频再点开评论区，这一动作本身就加了不少权重，再通过经营评论区维护粉丝、做好互动氛围。

　　The culture of watching hot comments has been validated on various platforms, whether it's in the Weibo comment section or scrolling through bullet comments on Bilibili. Users also see the divine interaction between each other when watching content. After watching the video, the user clicks on the comment section, which adds a lot of weight to the action itself. By managing the comment section, the user can maintain fans and create a good interactive atmosphere.

　　通过视频中的提示来引导用户评论，比如问用户“你还有更好的建议吗？”、比如问用户”你有这样的经历吗？“。通过小号“假”互动，发出提前设计好的段子评论，把节奏带起来。

　　Guide users to comment through prompts in the video, such as asking them "Do you have any better suggestions?" or "Have you had such an experience? Through the "fake" interaction on the small account, send out pre designed joke comments to bring the rhythm up.

　　视频、标题、话题，能让用户最多留意到的还是视频本身。所以在标题中说再多提示用户关注我们的文字，都不如通过视频引导用户关注。视频内容如果能够体现账号的长期关注价值，用户恰好需要这样的长期价值，就很有可能通过个人主页关注账号。

　　The video, title, and topic are what users pay the most attention to, which is the video itself. So no matter how much we prompt users to follow our text in the title, it's better to guide them through videos. If the video content can reflect the long-term value of the account, and users happen to need such long-term value, it is very likely that they will follow the account through their personal homepage.

　　一集内容精彩但留有悬念，也是引导用户关注的妙招，可以不把故事讲完、可以结尾神转折、可以结尾有预告、同一个视频拆分三次、描述自己的定位，这些都是引诱式的结尾，引导关注。

　　An episode with exciting content but suspense is also a clever way to guide users' attention. You can choose not to finish the story, end with a dramatic twist, end with a trailer, split the same video three times, and describe your own positioning. These are all enticing endings to attract attention.

　　如果你仔细观察可以发现，抖音上粉丝上千万的账号都是有独特的人设定位。人设定位可以是代表独立个体，也可以代表某一团体。

　　If you take a closer look, you can see that the tens of millions of accounts on Tiktok have unique personalized positioning. The positioning of a persona can represent an independent individual or a group.

　　人设是发布者展示给粉丝的外在形象和内在心理，具体表现为视频的形式、演员的角色、视频的剧情、环境的设定等，通过视频给用户形成立体的形象、长期的定位。突出人设定位可以突出账号的差异，与所有的账号区隔开来。好的人设方便用户记忆，吸引更多的流量，争取更多的关注。

　　Character design is the external image and internal psychology presented by the publisher to fans, manifested in the form of the video, the roles of the actors, the plot of the video, the setting of the environment, etc. Through the video, it forms a three-dimensional image and long-term positioning for users. Highlighting character positioning can highlight the differences between accounts and distinguish them from all other accounts. A good character design facilitates user memory, attracts more traffic, and strives for more attention.

　　在决定长期运营一个账号前，我们应该对账号进行较为全面的分析。

　　Before deciding to operate an account for the long term, we should conduct a comprehensive analysis of the account.

　　分析规律。关注类型相同或相关的账号，参考成熟精准的人设定位，探索其中的内在规律，例如：满足了用户的什么需求、激发了用户的什么情绪。当我们在创造自己人设的时候，可以利用这些规律。

　　Analyze patterns. Pay attention to accounts of the same or related types, refer to mature and accurate character positioning, and explore the inherent rules, such as meeting users' needs and stimulating their emotions. When creating our own persona, we can utilize these patterns.

　　分析优势。撞型不可怕，复制才尴尬。抖音上活跃着大量相同人设的账号，用户并不会排斥类型和定位上的相同相似，只要能够把握好具体内容的细微差异，反而能脱颖而出，在流量中杀出重围。即便自己预设的人设定位与他人相同，也不必为此望而却步，可以通过分析并打造自己在选题、内容制作和团队能力上的差异性和独特性，做出不可取代的优秀作品。

　　Analyze advantages. Collisions are not scary, copying is awkward. A large number of accounts set by the same people are active on Tiktok. Users will not reject the same type and location. As long as they can grasp the subtle differences of specific content, they can stand out and break through the traffic. Even if one's pre-set character positioning is the same as others, there is no need to hesitate. By analyzing and creating one's own differences and uniqueness in topic selection, content production, and team capabilities, one can create irreplaceable excellent works.

　　最终，只有清晰准确的人设才是运营抖音账号的前提，也是长期热门的关键。

　　In the end, only clear and accurate personnel settings are the premise of operating Tiktok accounts, which is also the key to long-term popularity.

　　用户为什么来关注你？

　　Why do users follow you?

　　是你给用户带来的价值。很多账号在运营过程中容易陷入定位误区，做着做着定位就歪了，做着做着就变形了。

　　The value you bring to users. Many accounts are prone to falling into positioning errors during the operation process, causing them to deviate from their positioning and become distorted.

　　首先要具备用户视角，要以用户的角度去看待我们的内容，去思考用户想要什么内容。而不是强发给用户内容、做我们容易做的内容。

　　Firstly, we need to have a user perspective, to view our content from the user's point of view, and to think about what content the user wants. Instead of forcefully sending content to users and creating content that is easy for us to do.

　　其次要有长线思维，不能一条视频没有火起来就放弃，不能因为视频没有火起来就马上换方向。要全流程复盘视频的制作、发布、运营、推广环节，可能并不是视频内容的问题，是我们选错了标题或者选错了话题，也可能我们只需要”让子弹飞一会儿“。

　　Secondly, we need to have a long-term mindset. We cannot give up on a video without it becoming popular, and we cannot immediately change direction just because the video is not popular. To review the entire process of video production, release, operation, and promotion, it may not be a problem with the video content. It could be that we chose the wrong title or topic, or we just need to 'let the bullet fly for a while'.

　　最后要坚持产出好内容，最初的视频我们最容易做，因为开始的时候激情最高，到后面会气馁、会妥协、会敷衍。这种状态最容易决策变形，开始去照搬别人的内容，开始去抄袭其他的视频。坚持做好内容才是长期运营的方式。坚持做原创的内容，做独一无二的内容；坚持做专业的内容，在自己的领域继续深耕；坚持定期更新内容，更新的频率和数量要有所保障，不要隔半年没个视频，用户都忘记你了。

　　Finally, we must persist in producing good content. The initial video is the easiest for us to create because the passion is highest at the beginning, but later on, we may become discouraged, compromise, and perfunctory. This state is most prone to decision-making distortion, starting to copy other people's content and other videos. Persisting in producing high-quality content is the key to long-term operation. Persist in creating original content and creating unique content; Persist in doing professional content and continue to cultivate in one's own field; Persist in regularly updating content, with guaranteed frequency and quantity of updates. Don't forget about you every six months without a video.

　　2025年，一定会有越来越多的行业、越来越多的公司加入抖音运营大军中来。各种定位的内容都容易找到相同的竞品，竞品在成长我们也必须要成长，才能保持自己的地位，才有可能超越所有的竞争对手。所以要随时保持对竞争对手的关注，学习竞争对手的经验。

　　In 2025, more and more industries and companies will join in the operation of Tiktok. It is easy to find similar competitors for various positioning contents, and as competitors grow, we must also grow in order to maintain our position and possibly surpass all competitors. So it is important to keep a close eye on competitors and learn from their experiences at all times.

　　具体来讲，可以通过搜索关键词、在同一话题下来找到这些竞品账号。同时为了不给这些账号引流，可以用小号关注他们，或者用其他方式记录下来，定期观察他们的动态。在竞品长期的观察中，通过几个因素去总结他们的经验。

　　Specifically, these competitor accounts can be found by searching for keywords and under the same topic. At the same time, in order to prevent these accounts from attracting traffic, you can follow them on a special account or record them in other ways and regularly observe their updates. In the long-term observation of competitors, summarize their experience through several factors.

　　内容质量高、有一定用户经验后，开始总结运营的标准化，对于个人运营者可以做自查表防止犯错，对于团队运营者可以通过标准化复制更多的爆款内容。

　　After achieving high content quality and gaining some user experience, we begin to summarize the standardization of operations. For individual operators, we can create a self check table to prevent mistakes. For team operators, we can replicate more popular content through standardization.

　　建立标准的生产流程。精细化的流程有助于不断完善整个生产内容的过程，团队也能因为这样而更好地分工和协助。精细化的过程也能让各个环节得到有效提升，最终不断迭代团队的能力。

　　Establish standard production processes. A refined process helps to continuously improve the entire production process, and the team can better divide and assist because of this. The process of refinement can also effectively improve each link and ultimately iterate the team's ability.

　　建立标准的选题库。建立了强大的选题库，才能有源源不断的好内容产出。可以通过自身经验的总结、同类型账号的内容、抖音的热门推荐、热点事件等方向积累选题，同时也要做到定期更新选题库。

　　Establish a standardized topic selection library. Only by establishing a powerful topic selection library can there be a continuous stream of good content output. You can accumulate topics through your own experience summary, content of accounts of the same type, popular recommendations of Tiktok, hot events and other directions. At the same time, you should update the topic database regularly.

　　运营抖音是一个高频的工作，因为抖音的热点随时都在变化，稍纵即逝。很多专业的团队是会组织运营人员每天固定的上班时间刷抖音，目的就是为了保持对热门内容的关注、保持对平台算法的敏感。越有经验的运营人员，对热门内容越敏感，能够越早发现热门内容的潜力从而发布热门的内容。

　　The operation of Tiktok is a high-frequency work, because the hot spots of Tiktok are changing at any time, which is fleeting. Many professional teams will organize operators to play Tiktok at regular working hours every day, in order to maintain their attention to popular content and sensitivity to platform algorithms. The more experienced the operators are, the more sensitive they are to popular content, and the earlier they can discover the potential of popular content and publish it.

　　在运营过程中养成每天”冷静“刷抖音的标准，千万不能盲目刷抖音。建立标准化看内容的过程，看什么内容、看哪些账号的内容、看什么话题的内容、看多久时间的内容。在内容阅读的过程中记录关键要点，找出平台热门内容的动向。

　　In the operation process, cultivate the standard of "calm" Tiktok every day, and do not blindly swipe Tiktok. Establish a standardized process of viewing content, what content to see, what account content to see, what topic content to see, and how long to see the content. Record key points in the process of content reading, and find out the trend of popular content on the platform.

　　内部建立应急机制，一旦发现热点，建立内部响应小组，创意、策划、拍摄、剪辑、发布需要在短时间之内完成。

　　Establish an emergency mechanism internally, and once a hotspot is identified, establish an internal response team. Creativity, planning, filming, editing, and publishing need to be completed within a short period of time.

　　在使用DOU+推广时不能盲目，需要掌握使用的节奏，获得最佳效益。

　　When using DOU+for promotion, one should not blindly follow the rhythm of use to achieve optimal benefits.

　　第一，在发布视频后6小时之内达到1000-1500播放量，才可以投放DOU+，这样投放后就会起到一个推量的效果。

　　Firstly, only when the video reaches 1000-1500 views within 6 hours of posting can DOU+be promoted, which will have a promotional effect.

　　第二，在发布视频后6个小时左右，视频有点小爆发，比如上万的浏览量，这时候如果投放DOU+会直接起到锦上添花的效果。

　　Secondly, about 6 hours after publishing the video, if there is a slight explosion, such as tens of thousands of views, then placing DOU+will directly add icing on the cake.

　　第三，最适合投放的视频，时长在15秒-30秒之间。当投放后6小时之内，点赞率达到5.0%、转化率达到1%、评论率达到1%，只要符合以上几种数据指标，就可以继续进行投放。

　　Thirdly, the most suitable video for advertising should have a duration between 15 seconds and 30 seconds. Within 6 hours after advertising, if the like rate reaches 5.0%, conversion rate reaches 1%, and comment rate reaches 1%, as long as the above data indicators are met, advertising can continue.

　　定期收集抖音的运营数据，分析账号的点赞率、评论率、转发率、完播率、关注率，比如每周一次、每月一次、每季度一次。

　　Regularly collect the operation data of Tiktok, and analyze the like rate, comment rate, forwarding rate, completion rate, and attention rate of the account, such as once a week, once a month, and once a quarter.

　　在抖音运营早期，我们最好关注最真实的自然流量，去掉一些非正常流量去分析，比如推广来的流量、通过其他平台引流过来的流量、强迫性来的流量。和其他平台不同，在这里不推荐大家去要求身边的朋友、同事去关注、去点赞，这些数据并不会明显改善账号的数据，要关注平台的算法、关注自然的流量。越早期的时候就要关注最真实的数据，通过抖音的算法取胜。

　　In the early days of Tiktok's operation, we'd better focus on the most real natural traffic and remove some abnormal traffic for analysis, such as traffic from promotion, traffic from other platforms, and forced traffic. Unlike other platforms, it is not recommended to ask friends and colleagues around you to follow or like here. These data will not significantly improve the account's data. It is important to pay attention to the platform's algorithms and natural traffic. The earlier you are, the more real data you need to focus on, and win through the Tiktok algorithm.

　　本文由  济南抖音运营  友情奉献.更多有关的知识请点击  http://www.jnexb.com/  真诚的态度.为您提供为全面的服务.更多有关的知识我们将会陆续向大家奉献.敬请期待.

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