济南短视频推广：一文搞定短视频创作流程

　　视频创作流程

　　Video creation process

　　① 确定主题

　　① Determine the theme

　　我发现许多小白创作的视频缺乏主题。他发了一段视频，我很困惑，不知道他想说什么，也不知道视频存在的意义。这样的视频不可能爆的。

　　I have found that many videos created by novices lack themes. He posted a video, and I was confused. I didn't know what he wanted to say or the purpose of the video. This kind of video cannot go viral.

　　主题是视频的灵魂。创建视频的第一步是确定主题，然后紧紧围绕主题表达内容。主题是视频的内容。最好用一句话解释主题，然后让用户在15秒内了解具体内容。

　　The theme is the soul of the video. The first step in creating a video is to determine the theme and then express the content closely around it. The theme is the content of the video. It is best to explain the topic in one sentence and let the user understand the specific content within 15 seconds.

　　通常根据账号定位明确几个可以做的大方向，扩展思维。然后在各个方向上详细思考具体内容，标出关键词，然后根据关键词详细布局出每周和每天的主题。

　　Usually, based on account positioning, identify several major directions that can be done to expand thinking. Then carefully consider the specific content in various directions, mark the keywords, and then layout the weekly and daily themes in detail based on the keywords.

　　可以根据每月和每周的计划，首先写出每月的方向和每周的主题。然后根据本周的主题创建每天的具体内容。

　　You can first write out the monthly direction and weekly theme based on the monthly and weekly plans. Then create specific content for each day based on the theme of this week.

　　比如“灿哥电商”这个账号，定位为电商和新媒体内容分享，则创作方向可以是新知识分享、平台运营，案例解析、工具讲解、热门话题创作等。

　　For example, if the account "Cange E-commerce" is positioned as an e-commerce and new media content sharing platform, the creative direction can be new knowledge sharing, platform operation, case analysis, tool explanation, hot topic creation, etc.

　　然后新媒体平台运营方向，又可以分为微博、微信、抖音、自媒体、快手等平台，在抖音平台上，又可以有抖音上热门技巧、抖音竖屏拍摄技巧、抖音视频剪辑技巧、抖音字幕添加技巧等主题。

　　Then the operation direction of new media platform can be divided into microblog, WeChat, Tiktok, We Media, Kwai and other platforms. On the Tiktok platform, there can be popular skills on Tiktok, Tiktok vertical screen shooting skills, Tiktok video editing skills, Tiktok subtitle adding skills and other topics.

　　这样从宏观到具体，既能保证创作思路源源不断，又能保证每期内容不偏离定位。每期主题按规划进行创作，保证了执行的有效性，同时可以通过计划性运营，检验不同内容对用户的友好性，有利于在持续运营中优化。

　　This way, from macro to specific, can ensure a continuous flow of creative ideas and ensure that each issue's content does not deviate from its positioning. Each theme is created according to the plan, ensuring the effectiveness of execution. At the same time, through planned operation, the user friendliness of different content can be tested, which is conducive to optimization in continuous operation.

　　② 明确创意

　　② Clearly define creativity

　　视频创意包括两个方面。

　　Video creativity includes two aspects.

　　首先，视频形式的创意是否具有拍摄、角色和编辑的特点和风格。

　　Firstly, whether the creative form of the video has the characteristics and style of shooting, characters, and editing.

　　第二，视频内容的创意。一个视频用户看完后得到了什么。你笑得开心吗？故事的好奇心满足了？风景的美丽和快乐？美的外表？还是掌握了一项技能？

　　Secondly, the creativity of the video content. What did a video user get after watching it. Are you smiling happily? Has the curiosity of the story been satisfied? The beauty and joy of scenery? Beautiful appearance? Or have you mastered a skill?

　　视频内容的创意尤为重要。每个视频都应该在剧本创作阶段想明白创意点。就像在你开玩笑之前，你必须清楚梗是什么。

　　The creativity of video content is particularly important. Every video should have its creative points figured out during the script creation stage. Just like before you joke, you must be clear about what the meme is.

　　你可以从用户的角度感受这个作品，看看是否有创意，是否能get到创意点。如果没有，继续明确创意，优化表达方式。

　　You can feel this work from the user's perspective, see if it has creativity, and see if you can get the creative points. If not, continue to clarify the idea and optimize the way of expression.

　　③ 剧本文案创作

　　③ Script and copywriting creation

　　剧本台词的创作是视频的骨架，建立一个好的骨架大约等于让视频有一个原型。情景喜剧和故事视频，首先写剧本和台词。知识视频应该写一份文案。

　　The creation of script lines is the skeleton of the video, and building a good skeleton is roughly equivalent to giving the video a prototype. For sitcoms and story videos, first write the script and lines. Knowledge videos should have a copy written.

　　注意短视频的创作。剧情要快速推进，文案要精炼。剧本台词创作之初，要不断优化内容，“压缩”剧情和字数，提炼成品视频。

　　Pay attention to the creation of short videos. The plot needs to advance quickly, and the copy needs to be refined. At the beginning of script dialogue creation, it is necessary to continuously optimize the content, "compress" the plot and word count, and refine the finished video.

　　④ 脚本撰写

　　④ Script Writing

　　视频脚本是指视频拍摄的脚本，是根据剧本分解的视频拍摄的具体方法，是拍摄前的准备工作。例如：

　　Video script refers to the script for video shooting, which is the specific method of video shooting decomposed according to the script, and is the preparation work before shooting. For example:

　　需要注意的是，对于剧情类视频，需要根据剧本的每个镜头编写相应的拍摄脚本。然而，对于录制屏幕视频，只需要编写宏观制作脚本。例如，对于上述文案，我需要在视频拍摄开始时编写以下脚本：

　　It should be noted that for narrative videos, corresponding shooting scripts need to be written for each shot in the script. However, for recording screen videos, only macro production scripts need to be written. For example, for the above text, I need to write the following script at the beginning of video shooting:

　　1、采用手机录屏的方式录制画面和声音

　　1. Using mobile phone screen recording to record images and sounds

　　2、录屏内容为原创及品牌广告

　　2. The recorded content is original and brand advertising

　　3、格力空调等品牌广告语来源为搜索，搜索对应品牌产品图，尺寸为4：3，清晰度要达到720

　　3. The source of advertising slogans for brands such as Gree air conditioners is search. Search for corresponding brand product images with a size of 4:3 and a clarity of 720

　　4、原创通过PPT制作固定模板，长期使用

　　4. Original creation using PPT to create fixed templates for long-term use

　　5、为保证视频效果，PPT中添加动态播放效果

　　5. To ensure video quality, dynamic playback effects are added to the PPT

　　6、剪辑时添加核心关键词字幕，字幕是动态效果

　　6. Add subtitles for core keywords during editing, which are dynamic effects

　　7、声音节奏要快，剪辑时稍加速，使节奏紧凑

　　7. The sound rhythm should be fast, and the editing should be slightly accelerated to make the rhythm compact

　　通过以上脚本的写作，明确了视频制作的具体方法。接下来要做的是根据脚本执行，收集材料，制作材料，录制视频。

　　Through the writing of the above script, the specific methods of video production have been clarified. The next step is to execute the script, collect materials, create materials, and record videos.

　　⑤ 视频素材拍摄

　　⑤ Video material shooting

　　当视频脚本写得足够好时，拍摄就是执行。拍摄需要构图、运镜、打光、录音等技能。但对于大多数抖音场景来说，这部分技能并不高，只需要足够的光线、干净的和清晰的声音。

　　When the video script is written well enough, shooting is execution. Shooting requires skills such as composition, camera movement, lighting, and recording. But for most Tiktok scenes, this part of the skills is not high, just enough light, clean and clear sound.

　　因此，对于个人创作者来说，拍摄并不是最困难的环节。只有在制作更专业的视频内容时，才能突出拍摄技术的重要性。建议新手在初始运营中注重内容，在后期不断学习和提高拍摄技术，不断提高视频内容和制作精度。

　　Therefore, for individual creators, filming is not the most difficult part. Only when producing more professional video content can the importance of filming techniques be highlighted. It is recommended that beginners pay attention to content in the initial operation, continuously learn and improve shooting techniques in the later stage, and continuously improve video content and production accuracy.

　　⑥ 素材剪辑后期

　　⑥ Material editing post production

　　指剪辑和合辑。剪辑的基本工作是剪掉无用的材料，留下所需的部分。这部分工作可以在手机上实现，无论是剪映、Inshot等工具还是专业的PR等，都能实现。

　　Refers to editing and compilation. The basic job of editing is to cut out useless materials and leave behind the necessary parts. This part of the work can be implemented on mobile phones, whether it is using tools such as Jianying, Inshot, or professional PR.

　　后期主要是指提高视频效果的工作，如特效和配色。对于大多数抖音视频，后期工作不需要太多。在剪辑部分，只需完成材料合辑、变速、转场、字幕添加等工作。剪辑技巧将在后期单独讲解。

　　Post production mainly refers to the work of improving video effects, such as special effects and color matching. For most Tiktok videos, post work does not need much. In the editing section, it is only necessary to complete tasks such as material compilation, variable speed, transition, and subtitle addition. The editing techniques will be explained separately in the later stage.

　　⑦ 发布传播技巧

　　⑦ Release communication skills

　　在发布和传播过程中，主要考虑抖音算法推荐原理进行运营，本部分见下面详细说明。

　　In the process of release and dissemination, the Tiktok algorithm recommendation principle is mainly considered for operation. This part is described in detail below.

　　最近无人直播带货特别火！点下方复习：

　　Recently, unmanned live streaming sales have been particularly popular! Click below to review:

　　抖音无人直播会封号么？无人直播如何操作？

　　Will Tiktok's unmanned live broadcast be titled? How to operate unmanned live streaming?

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