济南抖音运营：保姆级抖音运营攻略，照做就能玩好抖音

　　内容创作技巧

　　Content creation skills

　　抖音视频特点

　　Features of Tiktok video

　　抖音内容创作的第一步是确定内容制作的形式。抖音平台的内容应根据抖音平台的互动特点、短视频生态和用户使用习惯，具有以下特点：

　　The first step of Tiktok content creation is to determine the form of content production. The content of Tiktok platform should have the following characteristics according to the interaction characteristics of Tiktok platform, short video ecology and user habits:

　　① 时长短

　　① Duration

　　抖音之前的视频时间限制为15秒，之后打开了1分钟和长视频权限。事实上，对于普通创作者来说，15秒就足够了。

　　The video time before Tiktok is limited to 15 seconds, and then 1 minute and long video permissions are opened. In fact, for ordinary creators, 15 seconds is enough.

　　建议新手将视频长度控制在15秒左右。在表达主题的基础上，视频越短，越精越好。

　　It is recommended that beginners control the video length to around 15 seconds. On the basis of expressing the theme, the shorter and more refined the video, the better.

　　在后期，即使你可以发布长视频，也不要轻易制作太长的视频。

　　In the later stage, even if you can post long videos, do not easily create videos that are too long.

　　一旦视频太长，首先很容易结构不紧凑，影响内容质量；其次，用户阅读的可能性较低，完播率的比例也会下降。

　　Once the video is too long, it is easy for the structure to be loose, which affects the quality of the content; Secondly, the likelihood of users reading is low, and the completion rate will also decrease.

　　15秒不是绝对的限制。当你能创建一个长而高质量的内容时，你可以发布一分钟或更长的视频。

　　15 seconds is not an absolute limit. When you are able to create long and high-quality content, you can post a one minute or longer video.

　　不过，需要小心。如果视频不能保证持续的吸引力，则必须遵循时间短的原则。

　　However, caution is needed. If the video cannot guarantee sustained appeal, the principle of short duration must be followed.

　　② 开头有趣

　　② Interesting beginning

　　抖音视频开头的3秒钟非常重要。当用户浏览视频，不知道视频的内容时，他会继续观看来确定视频的内容，并确认他是否感兴趣。

　　The first three seconds of the Tiktok video are very important. When users browse videos without knowing the content, they will continue to watch to determine the content of the video and confirm whether they are interested.

　　创作者需要利用视频的前3秒来吸引用户的注意力，让用户看下去。

　　Creators need to use the first 3 seconds of the video to attract users' attention and keep them watching.

　　制作视频时，要注意开头有趣的原则，仔细设置视频的开头。吸引力可以通过提问、提问、夸张、一句话总结要点等方式提高，让用户有看下去的欲望。

　　When making a video, pay attention to the principle of having an interesting beginning and carefully set the beginning of the video. Attraction can be enhanced through questioning, exaggeration, summarizing key points in one sentence, and other methods to make users have the desire to continue reading.

　　③ 节奏感

　　③ Rhythm sense

　　抖音最初是一个音乐社区，有很强的音乐风格。在抖音视频的制作中，无论是配乐还是编辑，都应该尽可能有节奏感，以提高视频的声画吸引力。

　　Tiktok was originally a music community with a strong music style. In the production of Tiktok video, both the soundtrack and the editor should have a sense of rhythm as far as possible to improve the appeal of the sound and picture of the video.

　　在选择抖音视频配乐时，可以选择节奏感强、内容一致的流行音乐作为配乐。在视频编辑中，可以使用跳剪、加速播放、音乐踩点等方式来提高视频的节奏感。

　　When choosing Tiktok video score, you can choose pop music with strong rhythm and consistent content as the score. In video editing, methods such as skip cutting, accelerated playback, and music tapping can be used to enhance the rhythm of the video.

　　④ 结尾有料

　　④ Ending with material

　　视频的结尾也很重要，结尾决定了用户是否可以看完，是否会喜欢它。

　　The ending of a video is also important, as it determines whether the user can watch it and whether they will like it.

　　在视频设计中，为了提高结尾的质量，通过结尾逆转、最后的答案、埋彩蛋等方式来提高用户在视频结尾的收益感，从而提高视频的完成率和互动率。

　　In video design, in order to improve the quality of the ending, methods such as ending reversal, final answers, and Easter eggs are used to enhance users' sense of gain at the end of the video, thereby increasing the completion rate and interaction rate of the video.

　　⑤ 字幕炫酷

　　⑤ Subtitles are cool

　　玩抖音不仅仅是看视频，更是看视频、听声音、看文字的综合体验。抖音的内容不仅要有美丽的视频画面，还要有清晰的文字和良好的台词。

　　Playing Tiktok is not just watching videos, but also a comprehensive experience of watching videos, listening to sounds, and reading words. The content of Tiktok should not only have beautiful video pictures, but also have clear words and good lines.

　　抖音视频通常节奏快，语速快。如果没有字幕，或者字幕不清晰，会影响用户对视频内容的体验。

　　Tiktok videos usually have fast rhythm and speech speed. If there are no subtitles or the subtitles are unclear, it will affect the user's experience of the video content.

　　字幕可以通过剪辑自动识别声音快速添加，关键词可以通过图片中的大字、动态字幕、字幕变色等方式弹出，强调核心内容。

　　Subtitles can be quickly added by automatically recognizing sounds through editing, and keywords can be popped up through large characters in images, dynamic subtitles, subtitle color changes, etc., emphasizing the core content.

　　使视频视觉效果更好，同时通过字幕内容增强用户感知。

　　Improve the visual effect of the video while enhancing user perception through subtitle content.

　　本文由 济南抖音运营   友情奉献.更多有关的知识请点击  http://www.jnexb.com/  真诚的态度.为您提供为全面的服务.更多有关的知识我们将会陆续向大家奉献.敬请期待.

　　This article is dedicated by Tiktok, Jinan For more related knowledge, please click http://www.jnexb.com/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.