抖音怎么做才能上热门？

1个人原创内容

1 person's original content

抖音上热门诀窍的第一个要求就是:视频必须为个人原创。

The first requirement of popular tips on Tiktok is that the video must be original.

做抖音原创的的时候，可以从以下几个方面入手：

When doing original Tiktok, we can start from the following aspects:

记录生活中的趣事

Record interesting things in life

学习拍摄热门的舞蹈、手势舞等

Learn to shoot popular dances, gesture dances, etc

表情包系列，利用丰富的表情和肢体语言

Emoji series, utilizing rich facial expressions and body language

旅游记录，将你所看到的美景通过视频展示出来

Travel records, showcasing the beautiful scenery you see through videos

2视频完整度

2 Video Integrity

短视频，虽然短，但是一定要保证视频时长和内容完整度,视频短于7s是很难被推荐的。

Short videos, although short, must ensure video duration and content integrity. Videos shorter than 7 seconds are difficult to recommend.

保证视频时长才能保证视频的基本可看性,内容演绎完整才有机会被推荐。如果你的内容卡在一半就结束了,用户看到是很不舒服的，观感会很差。

Ensuring the duration of the video is essential to ensure its basic viewability, and a complete interpretation of the content is necessary to have a chance of being recommended. If your content gets stuck halfway and ends, it will be very uncomfortable for users to see, and the appearance will be very poor.




3没有抖音以外的水印

3 No watermark other than Tiktok

我们发布的所有视频作品一定不能带有其他APP或产品的水印，这样的视频可以发布，但不会被抖音平台推荐。

All video works we publish must not have the watermark of other APP or products. Such videos can be published, but will not be recommended by Tiktok platform.

4积极参与挑战活动

4. Actively participate in challenge activities

挑战是抖音官方推出的活动，参与挑战所获得的流量推荐是非常精准的，而且转化率也很高，基本2~3个赞就能转化一个粉丝。所以积极参与挑战赛不仅能获得好的流量转化，也能带来一定的曝光量。

The challenge is an official activity launched by Tiktok. The traffic recommendations obtained by participating in the challenge are very accurate, and the conversion rate is also very high. Two or three likes can transform a fan. So actively participating in challenge competitions can not only achieve good traffic conversion, but also bring a certain amount of exposure.

5高质量的内容

5 High quality content

内容永远是最重要的因素，因为只有吸引人的内容,才能让人有观看、点赞和评论的欲望。优质短视频内容必备要素：

Content is always the most important factor, because only attractive content can make people have the desire to watch, like, and comment. Essential elements of high-quality short video content:

画面清晰、没有杂音、美观整洁、字幕能看完看清

Clear picture, no noise, beautiful and tidy, and able to read subtitles clearly

人物、环境、台词、音乐相匹配，有吸引力

Matching characters, environment, dialogue, and music, attractive

视频内容让用户有收获、有共鸣、有痛点、有笑点

Video content provides users with rewards, resonance, pain points, and laughter points