实用的短视频运营方法与您分享

1.定位

1. Positioning

短视频定位就是在你的领域内选择一个适合自己的方向，并将这个方向打造成一个 IP。在定位的过程中，我们需要考虑一下自己擅长什么，喜欢什么，擅长什么。只有定位好了自己才能将这个方向进行深挖，并将它打造成一个 IP。

Short video positioning is about choosing a direction that suits you in your field and turning it into an IP. In the process of positioning, we need to consider what we are good at, what we like, and what we are good at. Only by positioning oneself well can one delve deeper into this direction and turn it into an IP.

比如你是一名美食领域的博主，那么你就要根据自己的喜好选择一个适合自己的领域进行创作。如果你喜欢绘画，那么就可以去学习绘画相关的技能；如果你喜欢唱歌，那么你可以去学习唱歌技巧；如果你喜欢旅行，那么你就可以去学习摄影技巧等等。

For example, if you are a blogger in the food industry, then you need to choose a suitable field to create according to your preferences. If you enjoy painting, you can learn painting related skills; If you enjoy singing, then you can learn singing skills; If you enjoy traveling, then you can learn photography skills and so on.

只有这样我们才能将我们所做的事情进行深入挖掘和思考，从而找到适合自己的领域并让自己在这个领域内做出成绩来。所以说定位是非常重要的一步。

Only in this way can we delve deeper into and reflect on what we are doing, in order to find a suitable field for ourselves and make achievements in that field. So positioning is a very important step.

2.选好领域

2. Choose the right field

在做短视频之前，我们一定要确定好自己要做什么类型的短视频，这样才能更好的运营下去。想要做好短视频就要选择一个适合自己的领域，因为只有垂直领域才能吸引到精准用户。

Before making short videos, we must determine what type of short videos we want to make in order to operate better. To excel in short videos, one must choose a field that suits oneself, because only vertical fields can attract precise users.

比如我们是一个美妆博主，就可以选择化妆、护肤、穿搭这些方面的内容。如果是做美食博主，就可以选择美食制作方面的内容。这样才能让我们的短视频运营起来更轻松一些。

For example, as a beauty blogger, we can choose content related to makeup, skincare, and fashion. If you are a food blogger, you can choose content related to food preparation. This can make our short video operation easier.

每个领域都有自己的受众群体，在选择领域之前我们一定要了解这个领域的受众人群。比如喜欢游戏类的人就可以选择游戏相关领域；喜欢旅游类的人就可以选择旅游相关领域；喜欢美妆类的人就可以选择美妆类等等，这样才能更好地运营下去，也能吸引到更多的用户关注。

Each field has its own audience, and before choosing a field, we must understand the audience of that field. For example, people who enjoy gaming can choose gaming related fields; People who enjoy tourism can choose tourism related fields; People who like beauty products can choose beauty products and so on, in order to operate better and attract more user attention.

3.内容

3. Content

一个好的内容是成功的基础，现在大家都喜欢看一些搞笑、新奇的东西，这样可以让我们的观看体验变得更好。我们要想做好内容就需要掌握一些技巧，下面是一些实用的方法。

A good content is the foundation of success. Nowadays, everyone likes to watch funny and novel things, which can improve our viewing experience. To do a good job in content, we need to master some skills. Below are some practical methods.




1.视频要有吸引力，我们需要做好准备工作，要选择一些搞笑、有看点的视频，这样才能让用户喜欢我们。

1. Videos should be attractive, and we need to prepare well by selecting some funny and interesting videos to make users like us.

2.短视频内容要有一定的价值，如果你要发一个美食视频，你必须有一定的意义和价值，这样才能让用户喜欢你。

2. Short video content should have a certain value. If you want to post a food video, you must have a certain meaning and value in order to make users like you.

3.做短视频需要坚持，只有坚持才能看到效果。做短视频也是一样，我们需要每天坚持发视频，只有这样才能获得更多的曝光。

3. Making short videos requires persistence, only by persisting can we see the effect. Making short videos is the same. We need to consistently post videos every day in order to gain more exposure.

4.我们还可以制作一些特色的内容，这样可以让用户更加喜欢我们。如果你想制作一个有特点的内容，你需要根据自己的情况来进行设计。

4. We can also create some unique content to make users like us more. If you want to create unique content, you need to design it according to your own situation.

4.标题

4. Title

一个好的标题能够让人一眼就知道你的内容，所以我们在做视频之前一定要考虑好标题，让观众一眼就能看明白你要表达什么内容。

A good title can make people know your content at a glance, so before making a video, we must consider the title carefully so that the audience can understand what you want to express at a glance.

一般来说，视频标题中有关键词会更容易被系统推荐，而且用户也更容易记住我们的视频，所以一定要注意我们的标题。现在很多平台都有标题取关的功能，当我们的视频被系统检测到有违规行为时就会被禁言或者限流。

Generally speaking, having keywords in video titles makes it easier for the system to recommend them, and users are also more likely to remember our videos, so it is important to pay attention to our titles. Nowadays, many platforms have the function of selecting and closing titles, and when our videos are detected by the system for any violations, they will be banned or restricted from streaming.

以上就是关于短视频运营的一些技巧了，希望可以帮到大家。做好短视频运营需要我们有一定的耐心和毅力，虽然短视频行业前景很好，但是对于新手来说还是比较困难的。大家在做短视频之前一定要对自己所要从事的行业有一定的了解和认识，这样才能做好充分的准备。后，希望大家可以在这个行业中取得好成绩。如果大家有其他疑问可以在下面留言，我会尽快回复大家。感谢大家一直以来对我工作的支持和信任。

The above are some tips about short video operation, hoping to be helpful to everyone. Doing a good job in short video operation requires us to have a certain degree of patience and perseverance. Although the short video industry has a promising future, it is still quite difficult for beginners. Before making short videos, everyone must have a certain understanding and knowledge of the industry they want to work in, so as to be fully prepared. In the future, I hope everyone can achieve good results in this industry. If you have any other questions, please leave a message below and I will reply to you as soon as possible. Thank you all for your continuous support and trust in my work.

5.发布频率

5. Release frequency

想要做好短视频，就要注意发布的频率，如果短视频发布的频率过低，就会降低账号的权重，影响我们的账号内容。所以想要做好短视频就要注意发布的频率。如果短视频的数量比较多，那么就可以选择每天都发布，但是如果数量比较少，那么就可以选择每周发布一次。

If you want to make good short videos, you need to pay attention to the frequency of posting them. If the frequency of posting short videos is too low, it will reduce the weight of the account and affect the content of our account. So if you want to make good short videos, you need to pay attention to the frequency of posting. If there are a large number of short videos, you can choose to publish them every day, but if the number is small, you can choose to publish them once a week.

现在很多人都比较喜欢在网上购物，因为方便快捷，但是在网上购物有一个非常大的缺点，那就是物流慢。虽然物流慢是因为快递公司速度比较慢，但是大家也可以选择去实体店购买商品，这样就可以避免物流太慢。所以现在越来越多的人喜欢在网上购物了。但是有些人又比较喜欢到实体店购物，因为实体店里面的东西比较齐全，而且还有专业人员一对一服务。所以很多人都喜欢在实体店购物。

Nowadays, many people prefer to shop online because it is convenient and fast. However, online shopping has a major drawback, which is slow logistics. Although logistics are slow due to the slower speed of courier companies, people can also choose to purchase goods at physical stores, which can avoid logistics being too slow. So now more and more people like to shop online. But some people prefer to shop in physical stores because they have a complete range of items and professional one-on-one service. So many people like to shop in physical stores.

如果你想做好短视频运营这个行业就一定要注意这些方法，只有这样才能让你的账号运营起来。

If you want to do a good job in the short video operation industry, you must pay attention to these methods, only in this way can your account operate well.

6.账号数据

6. Account data

做好账号的数据是很重要的，数据越高，你的账号就会越火。短视频账号的数据包括粉丝数量、点赞数、评论数、转发数等。

It is important to have good account data. The higher the data, the more popular your account will be. The data of a short video account includes the number of followers, likes, comments, shares, etc.

1.粉丝数量：就是我们说的涨粉情况，粉丝数量越多，说明我们的账号流量越大。

1. Number of fans: It refers to the situation of increasing followers. The more fans there are, the greater the traffic to our account.

2.点赞数：就是我们发布短视频后，有多少人给我们点赞了，点赞量越高说明你的视频内容越受欢迎。

2. Like count: It refers to how many people have liked our short video after we posted it. The higher the number of likes, the more popular your video content is.

3.评论数：就是用户给我们评论的次数，评论数量越多，说明用户对我们视频内容很认可，这对后期我们账号变现会有很大帮助。

3. Comment count: It refers to the number of times users have commented on us. The more comments they have, the more they approve of our video content, which will greatly help us monetize our account in the future.

4.转发数：就是我们发布的短视频有多少人转发了，这个数据也是衡量账号质量的标准。

4. Forwarding count: It refers to how many people have forwarded our short videos, and this data is also a standard for measuring the quality of accounts.

5.评论数：就是用户给我们评论的数量，这个数据是衡量一个短视频账号内容是否优质的标准。

5. Comment count: It refers to the number of comments that users give us, which is a standard to measure whether the content of a short video account is of high quality.

6.粉丝：就是我们说的点赞数、评论数和转发数都是粉丝给我们点赞、评论和转发的数据，只要有这三种数据就说明我们的账号很受欢迎。

6. Fans: The number of likes, comments, and shares we refer to are the data that fans give us. As long as there are these three types of data, it indicates that our account is very popular.

7.坚持

7. Persist

坚持是做好短视频的重要因素，不管做什么事情都要坚持。如果你不坚持做，那肯定是做不成的。如果你不能坚持，那么你就很难成功。如果你能坚持，那么你就可以获得更多的粉丝，获得更多的流量。如果你能坚持下去，那么你就可以制作出更好的作品，而且在制作作品的时候会更加的用心。

Persistence is an important factor in doing short videos well, no matter what you do, you must persist. If you don't persist in doing it, it will definitely not be possible. If you cannot persist, then it will be difficult for you to succeed. If you can persist, then you can gain more fans and traffic. If you can persist, then you can create better works and put more effort into creating them.