As for the path optimization of website URL, I didn't intend to share it with you by writing an article, because it's a relatively basic knowledge, but most of my friends let me diagnose the website. They all have such problems. It's not hard to see that many SEO friends have problems on the basis, especially in the early stage of website launch. Jinan network optimization thinks: do a good job of website URL The path optimization of is the top priority, which is related to the ranking of later websites. Let's learn more about the importance of path optimization of website URL for SEO optimization.
First of all, let's talk about the consequences of not doing a good job in URL path optimization. Unreasonable ULR path setting will cause search engine spiders to grab difficulties. Even some friends modify the path in the later stage, which will cause a lot of dead links. Before that, the author made a decoration site, which was done well in the early stage. Only because the URL path is too long, the optimization and modification will lead to the site The whole right to be demoted, not even the shadow of a ranking, which also has most dead links;
So the URL path has not been optimized for several situations. Let's have a look first to see if you have a good idea.
1. Modify the URL path of the website after the website goes online: as mentioned above, once the website goes online, once the search engine grabs it, it is better not to modify the URL path at will when there is a certain ranking. Otherwise, a large number of dead links will be caused, and the ranking will disappear.
2. Dynamic URL path: the dynamic path is not inconsistent with optimization, but compared with the static path, the search engine can better grasp the dynamic URL path. Generally, the dynamic URL path needs to do pseudo-static processing to simplify the identification degree of the path. However, the URL path of some websites is just like Oracle, which is difficult to identify. There is no primary and secondary level. If the website can use the static path, then It's better to give priority. If not, it's better to do pseudo-static processing. As for pseudo-static processing, I won't explain it too much here.
3. The dynamic URL path level is too long: if it is a static path, but sometimes many websites do not do a good job in simplifying and optimizing the path, resulting in a long string of paths copied, for example: jnexb.com/seo/xxxxx/xxxx/xxx . HTML, such a path belongs to a multi-level URL path, which is not conducive to search engine spiders' crawling, thus affecting the situation of collection. You may want to have a look, general collection Whether the web addresses of are all relatively short. .