Short videos have completed a video content that can be transmitted in a very short time. Short videos on various platforms have also become popular. Behind the seemingly easy, there are many processes and details. So, what are the aspects of short video operation? Today, let's follow Xiaobian to understand!
1、 Select channel
The operation of short video channel is very important. The user tone and content positioning of each content channel are different. If you are working on the content in the vertical segmentation field, you need to study the content needs and user preferences of each channel platform in detail before you can operate well. For the key channels, it is necessary to refine the operation, and it is also very important for special personnel to visit and maintain them one-on-one. Internally, each channel will have information feedback from users, so different operation strategies and content product strategies need to be planned and formulated for different channels. Channel operation follows the channel and the users on the channel, and is not static.
2、 We believe that content is king
Short video is still a marketing method based on content. Considering the purpose of operation, the planning and production of content all need to serve the growth. Therefore, the production of content should be closely integrated with the channel operation and user operation, and combined with the collection and collation of big data to form a more comprehensive and refined process. The core of short video content products is content, but it must also be clear that this content is not produced by the hard thinking of one or two core creators, but is continuously planned and iterated over a period of time in combination with the operation strategy. It can not be achieved overnight, nor can personal preferences replace user preferences. We must be neutral and objective, and treat short video content as an Internet product.
3、 Keep interacting with users
Short video user interaction is very important. User operation can be simply understood as generating deep interaction with users. The ultimate goal is to improve user activity and user stickiness, so that users can pay attention and interest in content products for a long time. The user operation is based on the management of the comment area and the bullet screen area, answering the direct message questions of users, and providing more one-to-one and personalized services for users. From a thousand people to a thousand people, and then to a thousand people, this is not only the direction of future Internet product iteration, but also the effect to be achieved by truly moving offline communication to online.
The above is the detailed introduction of Jinan network company. I hope it will be helpful to you. If you have any questions, please contact us. We will provide services for you with the attitude of http://www.jnexb.com/