With the rapid development of short video, as a new information carrier replacing text and pictures, short video operation has become the new favorite of the marketing industry. Today, shangteng network introduces the six theoretical bases of short video operation to let you have a certain understanding of how to do short video operation.
1. 黄金 5 秒准则
1. Golden 5 seconds rule
前5秒是短视频的黄金时刻。如果前 5 秒没有抓住用户的注意力，他们就会流失。所以前5秒的要展现爆发点（颜值、身材、猎奇、卖萌等）。假设后面会呈现爆点，那么需要巧妙运用文字引导也是很有必要的。
The first 5 seconds are the golden time of short video. If the user's attention is not captured in the first 5 seconds, they will be lost. Therefore, the first 5 seconds should show the explosive point (appearance, figure, curiosity, cute, etc.). Assuming that there will be explosive points in the future, it is also necessary to skillfully use text guidance.
2. Keep up with hot topics
If you are a friend of short video operation, the importance of hot topics goes without saying. Hot spots have their own degree of attention and topic. It is difficult to make the same pop point by themselves. Moreover, hot spots exist every day, so there is no need to worry about the exhaustion of creative inspiration and materials. Only when you can organically combine hot spots with your own creative inspiration can you have the opportunity to make a pop short video.
3. 佳持续时间为 15 秒至 30 秒。
3. The preferred duration is 15 seconds to 30 seconds.
短视频的时长一定要控制好。一般超过30秒的短视频完播率会大幅度下降。所以视频的佳长度在 15 秒到 30 秒之间。这里需要注意的是，短视频时长不能少于7秒，因为短视频平台系统会认为少于7秒的视频不完整或者内容不好，不会给出推荐流量。图文视频建议使用六张图片组成一个视频，适合用户的观看体验。
The duration of short video must be well controlled. In general, the completion rate of short video over 30 seconds will drop significantly. So the good length of the video is between 15 seconds and 30 seconds. It should be noted here that the duration of short video should not be less than 7 seconds, because the short video platform system will think that the video less than 7 seconds is incomplete or the content is not good, and will not give recommended traffic. It is suggested to use six pictures to form a video, which is suitable for the user's viewing experience.
4. Select the appropriate release time
According to statistics, the likes rate is high around 12:00-13:00 and 17:00-18:00. However, there is no uniform standard for the release time of Jia. If you want to find a release time suitable for you, just think about it. After you post, will your precise users brush Tiktok at this time? What is their status? With regard to the release time, it is not good, only appropriate, in combination with the time when the positioning crowd brushed Tiktok and the status at that time.
5. Unified cover picture style
The video cover image is also an important element that is often overlooked by everyone. The cover of the video must undergo careful typesetting and typesetting. It must have a uniform element style and make people look comfortable. Only in this way can the brand tone of the account be improved and the video click rate of fans be increased.
6. Keep your account active,
It is not necessary to update the content every day, but you must keep logging in every day, watching videos, liking, paying attention to others, commenting on popular videos, and following popular BGM can increase the activity of your account. High activity, high number of fans, naturally high weight. If you want to do a good job in short video operation, you must be familiar with the six theoretical bases of short video operation. Only by recognizing the theoretical basis and through continuous practice and innovation can we stand firm in the field of short video operation.
The above is a detailed introduction about Jinan's whole network marketing, which I hope will be helpful to you. If you have any questions, please contact us. We will provide services for you with an attitude of http://www.jnexb.com/