您好,山东省E销宝总代理欢迎您的光临! 关于我们 在线留言

24小时服务热线

15508684333 

短视频运营操作的六大理论基础

2022/08/18 来源:http://www.jnexb.com
随着短视频的飞速发展,作为一种替代文字和图片的新型信息载体,短视频运营已经成为营销行业的新宠。今天尚腾网络为大家介绍短视频运营的六大理论基础,让大家对如何做短视频运营有一定的了解。
With the rapid development of short video, as a new information carrier replacing text and pictures, short video operation has become the new favorite of the marketing industry. Today, shangteng network introduces the six theoretical bases of short video operation to let you have a certain understanding of how to do short video operation.
1. 黄金 5 秒准则
1. Golden 5 seconds rule
前5秒是短视频的黄金时刻。如果前 5 秒没有抓住用户的注意力,他们就会流失。所以前5秒的要展现爆发点(颜值、身材、猎奇、卖萌等)。假设后面会呈现爆点,那么需要巧妙运用文字引导也是很有必要的。
The first 5 seconds are the golden time of short video. If the user's attention is not captured in the first 5 seconds, they will be lost. Therefore, the first 5 seconds should show the explosive point (appearance, figure, curiosity, cute, etc.). Assuming that there will be explosive points in the future, it is also necessary to skillfully use text guidance.
2. 紧跟热点话题
2. Keep up with hot topics
如果你是短视频运营的朋友,热点话题的重要性就不用说了。热点自带关注度和话题度,靠自己很难做出同样的爆点,而且热点天天有,不用担心创意灵感和素材枯竭。能将热点和自己的创作灵感有机结合,才有机会做出爆款短视频。
If you are a friend of short video operation, the importance of hot topics goes without saying. Hot spots have their own degree of attention and topic. It is difficult to make the same pop point by themselves. Moreover, hot spots exist every day, so there is no need to worry about the exhaustion of creative inspiration and materials. Only when you can organically combine hot spots with your own creative inspiration can you have the opportunity to make a pop short video.
3. 佳持续时间为 15 秒至 30 秒。
3. The preferred duration is 15 seconds to 30 seconds.
短视频的时长一定要控制好。一般超过30秒的短视频完播率会大幅度下降。所以视频的佳长度在 15 秒到 30 秒之间。这里需要注意的是,短视频时长不能少于7秒,因为短视频平台系统会认为少于7秒的视频不完整或者内容不好,不会给出推荐流量。图文视频建议使用六张图片组成一个视频,适合用户的观看体验。
The duration of short video must be well controlled. In general, the completion rate of short video over 30 seconds will drop significantly. So the good length of the video is between 15 seconds and 30 seconds. It should be noted here that the duration of short video should not be less than 7 seconds, because the short video platform system will think that the video less than 7 seconds is incomplete or the content is not good, and will not give recommended traffic. It is suggested to use six pictures to form a video, which is suitable for the user's viewing experience.
4.选择合适的发布时间
4. Select the appropriate release time
据统计,12:00-13:00左右和17:00-18:00左右点赞率高。但佳发布时间并没有统一的标准。想找一个适合自己的发布时间,试想一下,你发帖后,你的精准用户会不会在这个时间刷抖音,他们的状态如何?关于发布时间,结合定位人群刷抖音的时间和当时的状态,没有好,只有合适。
According to statistics, the likes rate is high around 12:00-13:00 and 17:00-18:00. However, there is no uniform standard for the release time of Jia. If you want to find a release time suitable for you, just think about it. After you post, will your precise users brush Tiktok at this time? What is their status? With regard to the release time, it is not good, only appropriate, in combination with the time when the positioning crowd brushed Tiktok and the status at that time.
5.统一封面图片风格
5. Unified cover picture style
视频封面图也是一个经常被大家忽略的重要元素。视频的封面一定要经过精心的排版和排版,要有统一的元素风格,让人看起来舒服,这样才能提升账号的品牌调性,增加粉丝的视频点击率。
The video cover image is also an important element that is often overlooked by everyone. The cover of the video must undergo careful typesetting and typesetting. It must have a uniform element style and make people look comfortable. Only in this way can the brand tone of the account be improved and the video click rate of fans be increased.
6.保持您的账号活跃度,
6. Keep your account active,
不一定要每天更新内容,但一定要每天保持登录,看视频,点赞,关注他人,去评论热门视频,跟拍热门bgm可以增加账户的活跃度。活跃度高,粉丝数高,权重自然就高。想要做好短视频运营,就必须熟悉短视频运营的六大理论基础。只有认清理论基础,通过不断的实践和创新,才能在短视频运营领域站稳脚跟。
It is not necessary to update the content every day, but you must keep logging in every day, watching videos, liking, paying attention to others, commenting on popular videos, and following popular BGM can increase the activity of your account. High activity, high number of fans, naturally high weight. If you want to do a good job in short video operation, you must be familiar with the six theoretical bases of short video operation. Only by recognizing the theoretical basis and through continuous practice and innovation can we stand firm in the field of short video operation.
以上就是为大家介绍的有关济南全网营销的详细的介绍,希望对您有所帮助.如果您有什么疑问的话,欢迎联系我们.我们将以的态度,为您提供服务,家庭医生签约系统http://www.jnexb.com/
The above is a detailed introduction about Jinan's whole network marketing, which I hope will be helpful to you. If you have any questions, please contact us. We will provide services for you with an attitude of http://www.jnexb.com/

截屏,微信识别二维码

微信号:15508684333

点击微信号复制,添加好友

 打开微信