With the rapid development of society, enterprises are also facing increasing pressure. Many traditional enterprises have begun to transform and face the Internet, doing network promotion and search engine marketing; However, with the uncontrollable ranking of online promotion and the improvement of bidding unit price, especially the implementation of the new advertising law, many online promotion has no effect. In this process, there has been whole network marketing. Whole network marketing is the abbreviation of whole network integrated marketing, which refers to a new marketing mode that integrates a series of e-commerce contents such as product planning, product development, website construction, online store operation, brand promotion, product distribution, etc, It integrates traditional network, mobile Internet and PC Internet for marketing. A more popular understanding is the promotion of all platforms. Next, Xu Guoxiang, an expert in whole network marketing, will explain to you what benefits whole network marketing can bring to enterprises:
1. Reduce the cost of promotion and marketing; Many enterprises are often more willing to do the so-called keyword ranking and bidding promotion, but they are not willing to do the whole network marketing. Why, one is that there is no traffic without ranking, the other is that it is difficult to directly spend money without ranking, and there will be a deal right away; In fact, the purpose of whole network marketing is to promote the popularity of enterprises to a large extent with the purpose of brand publicity, such as: brand search volume, relevant index, Baidu Index, drop-down box, long tail keyword ranking, website ranking improvement, news sources, blogs, forums, videos, wechat official account, negative information processing, enterprise certification publicity, etc. the cumulative effect of whole network marketing is terrible, but the cost is relatively small, Xiangben technology is a project we just operated. It's only 2 months old. You can go and learn about it. 2. Enhance awareness and brand publicity; I believe that everyone will not doubt that for the original ranking and bidding, it is difficult to have your information on the network. Ranking is more often your website. Bidding is to spend money, there is information, and there is nothing without spending money; The whole network marketing is that the information sent has been influencing on the network, which will form a cumulative effect. For brands and projects that continue to be done for more than one year, the brand popularity will be greatly improved, and at least in the niche field, it is particularly easy to form a screen display effect.
3. Increase customer trust and conversion rate; Many friends often ask Xu Guoxiang why our enterprises do bidding and websites have ranking performance, and the conversion is very poor; In fact, the fundamental reason is that users don't trust you. Now when users buy things, they will definitely search for relevant information on the Internet. How to search the company on the Internet does not appear information. What do you think customers will think? They will think whether this company is a bag company or whether this company is a liar, so the transaction rate must be poor. An old man who used to know *, He said that I would continue to do the whole network marketing without bringing orders. Why does this old * insist so much? He said that my conversion has been improved, and my popularity has been improved. Maybe only one transaction was made after 100 consultations, but now it can reach 2 or even 3. Moreover, many customer services do not need to explain how our company is, because users have a clear understanding on the network.
4. Conducive to the expansion of market share; The effect may not be obvious at first, because it takes a cumulative process to do whole network marketing, and the effect will appear in more than half a year. Once many keywords form a dominant screen, it is difficult for you not to expand the market share, because many times, no matter what keywords customers search, you can always see the information you publish. This is actually the same as our telemarketing effect. Many companies actually know that telemarketing has no effect, But why do you keep fighting? Because the cost is low, it can increase the exposure rate, and you will think of it later when you need it; In the eyes of users, you have a great impression of your brand, and it is easy to talk about cooperation, which is why many large companies continue to do brand promotion.
5. Expand sales channels; This is easy to understand, especially for traditional enterprises, you can order through wechat, blog, Q & A, etc. compared with the original offline customer sources, online customer sources will become a new growth point, and may become the company's main sales channel in the later stage.
Summary: if an enterprise wants to develop in the long run, brand marketing is essential. The sooner it is done, the more opportunities it takes. Why do you say so? Because many keyword rankings are time weighted, early development may be easy to publish successfully, but later direct publishing cannot be achieved, and an early published ranking is difficult to be replaced by a new page; Now when Xu Guoxiang did it himself, he felt it was particularly obvious that it was very easy to publish advertisements, but now many platforms do not allow them to be published, and it is also particularly easy to delete them. Even if they are published, it is difficult to have rankings.
The above is a detailed introduction about Jinan pay by keyword promotion, which I hope will be helpful to you If you have any questions, please contact us We will provide you with professional service http://www.jnexb.com/