In addition to the requirements of marketing planning ability, what else is needed by an online promotion team or online promotion company? I will analyze the success or failure factors of network promotion from various angles. Here, I will analyze the specific promoters:
1、 Familiarity with network marketing and understanding of what a good network promotion team or company needs to have is naturally the mastery and understanding of marketing knowledge and network marketing promotion. Network marketing can not be done well only by theory, but without theory and method, the expected effect of network marketing can not be considered. Therefore, empirical network marketing theory has important guiding significance. When you don't have it, in addition to outsourcing to network promotion companies, you have to study hard. For example, you often read juyu's views.
2、 High requirements for copywriting ability first, Internet information copywriting is no better than traditional copywriting forms. It includes an information bearing complex composed of text, image, sound, film and television information. Network marketing relies on these copywriters to form a group of high-value information to complete the communication. Then, high reliability and high value copywriting is necessary. Having the ability to copy with high credibility and high value is the beginning of the implementation of network marketing. Melatonin is unattractive, but brainwashed advertising has lost its value in Internet promotion channels. The copywriting required for network promotion needs to let customers take the initiative to read and like it, and feel good after reading the advertisement, which has higher requirements for copywriting ability than ever before.
3、 The network promotion of data analysis ability is not useful at first, but also needs constant trial and error. How can you see where you made a mistake and where you need to improve, it needs data analysis. As far as the Internet is concerned, it is an information product based on data. The importance of data is self-evident for network marketing. Now there is a well-known saying called "those who get information get the world", and information reflects the business opportunities reflected by the data itself, which fully explains the importance of data, and the multi-channel and accurate analysis and processing ability of data is the foundation for the future. The browsing volume is low, that is, the extrapolation is not done well. The jump out rate is high, that is, the page is not attractive enough. Do a good job in data statistics and analysis, you can find out where the problem is, and then make targeted improvement. This is the essence of data analysis.
4、 Long term implementation, although the network promotion channel, the cost is low. But it needs long-term maintenance. If the website doesn't update articles for a long time, it will certainly fall out of the home page. If wechat is not updated, it will lose the ability to maintain customers. Without promotion, no matter how good things are, they will not be known to more people; Continuous promotion for a long time can make more people know and know well, which requires strong planning and high goal. Strong planning is to ensure that the promotion is completed on time and in quantity; The high goal is to ensure that the promotion achieves better results and plays the purpose of quality monitoring. The points mentioned here are all requirements for people. Therefore, it is said that the Internet era is the era of knowledge, and it is also correct from the perspective of the network promotion industry.