Optimized website title determines the effect of the whole site, how to write a good title? Next, we will share the writing skills of the title in detail.
1、 First, from the perspective of SEO
1. The length of the title
The length of the front page title of the website should not be too short or too long, generally controlled within 40 words. Too short website theme description is not clear, also can't match the long tail words, too long will appear cumbersome, affect the user experience. The length of the soft title is controlled within 10-20 words, accurate and concise, requiring original rather than pseudo original!
2. Matching degree of keywords
Every title has a core keyword, just like a sentence has a subject. Sometimes the subject can be omitted, and the meaning does not change, but to optimize, the core keyword cannot be omitted. For example, e-marketing treasure whole network marketing as the core keyword, is also a perfect match, put the core keyword in front of the title, from the perspective of SEO can get better weight distribution. We can also use word segmentation method to divide it into "e-marketing treasure" and "whole network marketing" in the title, to ensure that the title description is accurate and smooth. Good at using word segmentation method is conducive to improving the optimization effect and user experience.
3. Keyword frequency
Small make up a long time ago do SEO, a few friends like to pile keywords in the title, because sometimes pile keywords but short-term can achieve the desired optimization effect, in the long run, I suggest you still don't have this kind of practice. If you want to put more keywords, in the case of a certain number of description words, insert the keywords and their modifiers, long tail words appropriately, to ensure the natural appearance and smooth description, you will not be mistaken by the search engine as a deliberate accumulation of keywords. For example, the description of the general title is about 40 words, a main keyword appears 2-3 times, if less than 10 words, it is recommended to appear once.
4. Where are the keywords
It is generally recommended that keywords appear in front of the title as far as possible, because a title is divided by weight, and the higher the weight is, the higher the weight is. But can't because put in front of good, and all the title keywords appear in front. For example, the news update of the website, if the same keyword appears in front of the title continuously, it will not only cause spider misunderstanding, but also affect the user experience. In the case of ensuring that the title does not change the original meaning and fluency, try to put the keywords in the front, and the same keyword in the same position should not appear more than 2 times in a row!
5. Don't be a headline party
The title of the party's article is annoying, seriously affecting the user's trust in you. Users are interested in the title, come in and find that it is completely different from the content of the title, which leads to a high jump out rate, so it does not play the role of optimization, on the contrary, it will make the search engine spider cause misunderstanding!
2、 Think about users' search habits and needs
The user's search habits and needs are fundamental, we should first understand and implement according to their search habits and needs. For example, after research on a product, it is found that the traffic from searching product keywords is only 30%, while the traffic from Q & a type search is more than 60%. At this time, we can use the advantage of high Q & a traffic and cooperate with soft articles to do it together. Relatively speaking, we can get twice the result. There is no need to compete with others only in a competitive optimization way, but get twice the result with half the effort. Usually, we can analyze customers' search habits and needs through drop-down box, related search, Baidu Index, etc.
The above is e-marketing treasure whole network marketing for you to sort out some of the optimized website title writing skills and precautions, want to know more about the site optimization promotion skills, welcome to pay attention http://www.jnexb.com , we will push wonderful content regularly!