Optimized website title determines the effect of the whole site, how to write a good title? Next, we will share the writing skills of the title in detail.
1. The length of the title
The length of the front page title of the website should not be too short or too long, generally controlled within 40 words. Too short website theme description is not clear, also can't match the long tail words, too long will appear cumbersome, affect the user experience. The length of the soft title is controlled within 10-20 words, accurate and concise, requiring original rather than pseudo original!
2. Matching degree of keywords
Every title has a core keyword, just like a sentence has a subject. Sometimes the subject can be omitted, and the meaning does not change, but to optimize, the core keyword cannot be omitted. For example, e-marketing as the core keyword, is also a perfect match, put the core keyword in front of the title, from the perspective of SEO can get better weight distribution. We can also use word segmentation method to divide it into "e-marketing treasure" and "whole network marketing" in the title, to ensure that the title description is accurate and smooth. Good at using word segmentation method is conducive to improving the optimization effect and user experience.
3. Keyword frequency
Small make up a long time ago do SEO, a few friends like to pile keywords in the title, because sometimes pile keywords but short-term can achieve the desired optimization effect, in the long run, I suggest you still don't have this kind of practice. If you want to put more keywords, in the case of a certain number of description words, insert the keywords and their modifiers, long tail words appropriately, to ensure the natural appearance and smooth description, you will not be mistaken by the search engine as a deliberate accumulation of keywords. For example, the description of the general title is about 40 words, a main keyword appears 2-3 times, if less than 10 words, it is recommended to appear once.
4. Where are the keywords
It is generally recommended that keywords appear in front of the title as far as possible, because a title is divided by weight, and the higher the weight is, the higher the weight is. But can't because put in front of good, and all the title keywords appear in front. For example, the news update of the website, if the same keyword appears in front of the title continuously, it will not only cause spider misunderstanding, but also affect the user experience. In the case of ensuring that the title does not change the original meaning and fluency, try to put the keywords in the front, and the same keyword in the same position should not appear more than 2 times in a row!
The above are some tips and precautions for the title writing of the optimized website organized by e-marketing for you http://www.jnexb.com