The website is just an Internet marketing tool. In order for search engines and users to understand your website, you must optimize your website. One of the important tasks is to update the website content, keep the website active, optimize the long tail keywords, and attract users to click.
After a lot of enterprise website goes online, stationmaster does not go canal. As a result, searching for the company's brand words doesn't open the site. This is a problem caused by not maintaining the site. It's easy for search engines to think that this is a website that nobody maintains and doesn't need. Of course, it can reduce the keyword ranking and traffic, so it is very important to keep the website content updated.
1. Content update is the basis for search engines to judge whether a website exists or not
If the site is active or still serving, it is based on updates to the site's content. Generally speaking, if the website does not update the content within half a month, it will be marked as the observation object. If it does not update for a long time, it will be judged as a zombie website, or it does not provide services for users. Then the ranking of this website will decline, and the brand words will not have a significant impact on the business words.
2. Why does the updated content of the website decline
If we don't update the content, the ranking won't go down. How to update content, ranking will decline. In this case, be sure to check the quality of the articles on the website, whether the content of the article is related to the theme of the website, whether it is valuable to users, whether it is the original content, all of which will affect the ranking of the website. Therefore, we must pay attention to the content and quality of the articles when updating the website content according to the needs of users, write helpful articles for users, increase the stickiness with users, and the website ranking will continue to improve.
3. Why not update the content ranking
See some websites, not updated for a long time, but the ranking is very stable, why this situation? Are search engines sleeping? Of course not. In this case, the content data of the website is complete, which can meet the needs of users. The website has high quality, simple structure, and wants to win the search engine. Of course, there are also programs. It is suggested to develop or reverse adjust the method. The effect of this method is not obvious. The main reason is that the quality of the website is very high, which can meet the needs of users. Just ask how many original and high-quality articles you can produce.
4. If the website is updated, the ranking will change
Whether you update or not, the ranking of your website may change. The ranking of website keywords is related to user needs. The purpose of search engine is to provide accurate and high quality content to users. Websites that meet the needs of their users will naturally get better rankings. If you want to be ranked for a long time without updating it, unless users want to be ranked for a long time, the Internet is now very competitive. If you don't try to optimize your website, it will be surpassed by others at any time.
About the influence of keyword ranking is briefly introduced here, if you have the idea of website optimization promotion, welcome to visit our website for message consultation, we will serve you wholeheartedly!