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E销宝:企业为什么需要做全网营销?

2021/01/15 来源:http://www.jnexb.com
为什么做一个网站,开通百度竞价转化率不高?是不是网站不够吸引客户了?没有一点效果了,小编想说现在是全网营销时代了,很多客户要从多渠道打听我们的消息了,不是一个百度竞价都能帮助我们提供转化,所以今日小编分享:企业为什么需要做全网营销?
Why is the conversion rate of Baidu bidding not high? Is the website not enough to attract customers? There is no effect. Xiaobian wants to say that now is the era of whole network marketing, and many customers need to inquire about our information from multiple channels. Not a Baidu bidding can help us provide conversion, so today Xiaobian shares: why do enterprises need to do whole network marketing?
一、什么是全网营销
1、 What is whole network marketing
全网营销是全网整合营销的简称,即从产品规划、产品开发、产品定位、网站建设、网站运营、品牌推广、产品营销等于一体的营销模式。整合互联网渠道(包括移动互联网、PC互联网)进行营销。(ps:很多时候我们把pc端做好了,移动端也不会太差)
The whole network marketing is the abbreviation of the whole network integrated marketing, namely from the product planning, product development, product positioning, website construction, website operation, brand promotion, product marketing is equal to one of the marketing mode. Integrate Internet channels (including mobile Internet and PC Internet) for marketing. PS: most of the time, we do a good job on the PC side, and the mobile side is not too bad
二、企业做全网营销的好处
2、 The benefits of enterprise's whole network marketing
1、提升品牌影响力,促进成交
1. Enhance brand influence and promote transaction
很多企业家咨询我们的时候,就问,做全网营销有什么好处,有什么回报,回报我们真的不敢保证,我们这个只是做服务,扩大企业的知名度,提升企业曝光率,给企业引流;退一万步讲,我能够保证消费,能够保证带来多少客户,难道我不会自己做吗,就算您去投百度竞价,百度也不会给您保证多少客户吧,您去投电视广告,也是一样吧,所以很多老板被骗,因为那些企业给予了不能提供的保证和低价。
When many entrepreneurs consult us, they ask us what are the benefits and returns of doing whole network marketing. We really can't guarantee the returns. We are just doing services, expanding the popularity of the enterprise, increasing the exposure rate of the enterprise, and guiding the enterprise; Even if you bid for Baidu, Baidu will not guarantee you how many customers. It's the same for you to bid for TV ads, so many bosses are cheated, because those enterprises give guarantees and low prices that cannot be provided.
2、降低营销推广成本
2. Reduce the cost of marketing promotion
做全网营销方案的时候,是资源整合营销,大化的降低成本,企业单独做营销推广的时候,需要美工,需要策划,需要推广,需要编辑,一年下来没有15w很难搞定,但是可以做到6到10w给您搞定,还专业。现在为什么全网营销外包还有市场,就是因为一个专业和一个成本低,还一个可控,招的员工,做的不好,你只能重新换,但是外包做的不好,您可以不给费用。
When doing the whole network marketing plan, it's resource integration marketing to greatly reduce the cost. When enterprises do marketing promotion alone, they need art, planning, promotion and editing. It's hard to do without 15W in a year, but they can do 6-10w for you, and they are also professional. Now why there is still a market for the whole network marketing outsourcing? It's because there is a professional, a low cost, and a controllable and recruited employee. If they don't do well, you can only replace them. But if they don't do well, you can not pay for them.
3、全网营销持续强
3. Continuous strong network marketing
全网营销对企业来说能够更快速的提升品牌知名度,对获取口碑也会带来很大的好处,不论什么方式都能看到企业的相关信息,大大的提高信赖度,而且这种持续性的营销,能够让客户通过不同渠道找到您,既增强了用户与企业间的粘度,也提高了企业品牌知名度;不比竞价,你花钱了就有信息展示,没有钱了,什么都没有,全网营销覆盖的信息一直都是在网络上展现。
The whole network marketing can improve the brand awareness more quickly for enterprises, and it will also bring great benefits to obtain word-of-mouth. No matter what way, you can see the relevant information of enterprises, and greatly improve the trust. Moreover, this kind of continuous marketing can let customers find you through different channels, which not only enhances the viscosity between users and enterprises, but also improves the brand awareness of enterprises; No more than bidding, if you spend money, you will have information display. If you have no money, you will have nothing. The information covered by the whole network marketing is always displayed on the network.
4、全网营销覆盖广
4. Wide network marketing coverage
全网营销不是单一的针对网站进行seo排名,很多企业老板只知道做网站关键词排名,其实真的关键词排名做上去,你也没有多少流量,别人一样的没有听说过你,你也最多只能覆盖一个排名,但是通过全网营销,你能够获取大量的排名。
The whole network marketing is not a single SEO ranking for the website. Many business owners only know how to do the website keyword ranking. In fact, if you really do the keyword ranking, you don't have much traffic. Others haven't heard of you, and you can only cover one ranking at most. But through the whole network marketing, you can get a lot of rankings.

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