Why is the conversion rate of Baidu bidding not high? Is the website not enough to attract customers? There is no effect. Xiaobian wants to say that now is the era of whole network marketing, and many customers need to inquire about our information from multiple channels. Not a Baidu bidding can help us provide conversion, so today Xiaobian shares: why do enterprises need to do whole network marketing?
1、 What is whole network marketing
The whole network marketing is the abbreviation of the whole network integrated marketing, namely from the product planning, product development, product positioning, website construction, website operation, brand promotion, product marketing is equal to one of the marketing mode. Integrate Internet channels (including mobile Internet and PC Internet) for marketing. PS: most of the time, we do a good job on the PC side, and the mobile side is not too bad
2、 The benefits of enterprise's whole network marketing
1. Enhance brand influence and promote transaction
When many entrepreneurs consult us, they ask us what are the benefits and returns of doing whole network marketing. We really can't guarantee the returns. We are just doing services, expanding the popularity of the enterprise, increasing the exposure rate of the enterprise, and guiding the enterprise; Even if you bid for Baidu, Baidu will not guarantee you how many customers. It's the same for you to bid for TV ads, so many bosses are cheated, because those enterprises give guarantees and low prices that cannot be provided.
2. Reduce the cost of marketing promotion
When doing the whole network marketing plan, it's resource integration marketing to greatly reduce the cost. When enterprises do marketing promotion alone, they need art, planning, promotion and editing. It's hard to do without 15W in a year, but they can do 6-10w for you, and they are also professional. Now why there is still a market for the whole network marketing outsourcing? It's because there is a professional, a low cost, and a controllable and recruited employee. If they don't do well, you can only replace them. But if they don't do well, you can not pay for them.
3. Continuous strong network marketing
The whole network marketing can improve the brand awareness more quickly for enterprises, and it will also bring great benefits to obtain word-of-mouth. No matter what way, you can see the relevant information of enterprises, and greatly improve the trust. Moreover, this kind of continuous marketing can let customers find you through different channels, which not only enhances the viscosity between users and enterprises, but also improves the brand awareness of enterprises; No more than bidding, if you spend money, you will have information display. If you have no money, you will have nothing. The information covered by the whole network marketing is always displayed on the network.
4. Wide network marketing coverage
The whole network marketing is not a single SEO ranking for the website. Many business owners only know how to do the website keyword ranking. In fact, if you really do the keyword ranking, you don't have much traffic. Others haven't heard of you, and you can only cover one ranking at most. But through the whole network marketing, you can get a lot of rankings.