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为什么网站搜索引擎优化不稳定

2020/12/22 来源:http://www.jnexb.com
就网站优化而言,排名是重要的。无论你做什么,排名都是浮云。有时候排名不是我们一厢情愿的想法。例如,不稳定的排名是痛苦的事情之一。那为什么网站排名不稳定?它主要与以下因素有关:
In terms of website optimization, ranking is important. No matter what you do, ranking is a cloud. Sometimes rankings are not our wishful thinking. Unstable rankings, for example, are one of the painful things. Why is the ranking of websites unstable? It is mainly related to the following factors:
页面打开速度慢,或者大多数地区网站的响应速度慢。这是一个非常影响用户体验的问题,无数人已经讨论过这个问题。这个问题通常有两个原因:
Page open speed is slow, or the response speed of websites in most regions is slow. This is a problem that has a great impact on the user experience and has been discussed by countless people. There are usually two reasons for this problem
一是网站的服务器问题。服务器在很大程度上决定了网站的打开速度。至于应该选择哪台服务器,大家都说了,这里不再赘述。
One is the server problem of the website. To a great extent, the server determines the opening speed of the website. As for which server should be selected, we have all said that we will not repeat here.
二是网站的站内问题,如图片太大,会消耗大量的网络速度和占用太多的服务器空间,因此用户在访问时很可能会导致图片加载太慢等问题,这也是网站访问时间过长的主要原因。
The second is the site problems, such as the image is too large, will consume a lot of network speed and occupy too much server space, so the user is likely to lead to the image loading too slow and other problems, which is also the main reason for the website visit time is too long.
网站跳转率高或外链排水太少,导致网站不符合百度点击算法的排名机制。网站进入前三页后,基本上按照百度的点击算法开始排名。当测量一个网站的点击率时,除了知识产权,还有光伏。因此,用户访问网站后的跳转率也非常重要。如果跳转率太高,百度可能会过滤掉一些知识产权。
Site jump rate is high or the chain drainage is too little, leading to the site does not conform to the ranking mechanism of Baidu click algorithm. After the website enters the first three pages, basically according to Baidu's click algorithm to start ranking. When measuring the click through rate of a website, in addition to intellectual property rights, there is photovoltaic. Therefore, the jump rate after users visit the website is also very important. If the jump rate is too high, baidu may filter out some intellectual property rights.
因此,在网站中增加页面和面包屑导航之间的交互非常重要。外链也是重要的排水来源。如果外部链接此时不起作用,那么你的网站几乎没有点击第二或第三页。你怎么能不点击就进入主页?所以这一次外链一定要给力,尽量送一些高质量的外链。
Therefore, it is very important to increase the interaction between page and breadcrumb navigation in the website. The outer chain is also an important source of drainage. If external links don't work at this point, your site will hardly click on the second or third page. How can you enter the home page without clicking? So this time, the chain must be awesome, and try to send some high quality external chains.
长尾词排名较低,或者没有精确的长尾词排名。长尾词也是一个重要的排水渠道,当我们布置长尾词时,我们应该尽力捕捉一些用户常用的长尾词,或者更准确的长尾词。只有在排名之后,我们才能取得成绩并发挥作用。如果长尾词没有排名,或者排名不够准确,我们就不能吸引用户点击它们,也不能带来流量。这种长尾词是垃圾词,做或不做都没有效果。
The long tail word rank is low, or there is no accurate long tail word ranking. Long tail words are also an important drainage channel. When we arrange long tail words, we should try our best to catch some users' commonly used long tail words, or more accurate long tail words. Only after ranking can we achieve results and play a role. If there is no ranking of long tail words, or the ranking is not accurate enough, we can not attract users to click on them, nor can we bring traffic. This kind of long tail word is rubbish word, do or do not have effect.

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