In terms of website optimization, ranking is important. No matter what you do, ranking is a cloud. Sometimes rankings are not our wishful thinking. Unstable rankings, for example, are one of the painful things. Why is the ranking of websites unstable? It is mainly related to the following factors:
Page open speed is slow, or the response speed of websites in most regions is slow. This is a problem that has a great impact on the user experience and has been discussed by countless people. There are usually two reasons for this problem
One is the server problem of the website. To a great extent, the server determines the opening speed of the website. As for which server should be selected, we have all said that we will not repeat here.
The second is the site problems, such as the image is too large, will consume a lot of network speed and occupy too much server space, so the user is likely to lead to the image loading too slow and other problems, which is also the main reason for the website visit time is too long.
Site jump rate is high or the chain drainage is too little, leading to the site does not conform to the ranking mechanism of Baidu click algorithm. After the website enters the first three pages, basically according to Baidu's click algorithm to start ranking. When measuring the click through rate of a website, in addition to intellectual property rights, there is photovoltaic. Therefore, the jump rate after users visit the website is also very important. If the jump rate is too high, baidu may filter out some intellectual property rights.
Therefore, it is very important to increase the interaction between page and breadcrumb navigation in the website. The outer chain is also an important source of drainage. If external links don't work at this point, your site will hardly click on the second or third page. How can you enter the home page without clicking? So this time, the chain must be awesome, and try to send some high quality external chains.
The long tail word rank is low, or there is no accurate long tail word ranking. Long tail words are also an important drainage channel. When we arrange long tail words, we should try our best to catch some users' commonly used long tail words, or more accurate long tail words. Only after ranking can we achieve results and play a role. If there is no ranking of long tail words, or the ranking is not accurate enough, we can not attract users to click on them, nor can we bring traffic. This kind of long tail word is rubbish word, do or do not have effect.