Website outside the chain construction also belongs to the promotion way, the website has the good content also needs to promote. This will increase traffic to the site. So how do we do a high-quality outside the chain? E-marketing Bao made up for your analysis.
1. Correlation. In other words, the content subject of the link is relevant, at least the page where the link is located is relevant. Unrelated links are not useless, but the effect is small, large will also show the effect. However, there is another problem: if the proportion of unrelated links to the total number of external links is too large, and the number is too large, the search engine will be punished. The links are good.
2. Anchor this paper. The author of page a recommends the content of page B and describes the link text content of page a pointing to page B. This "linked text content" is how anchor text is written. In an ideal world wide web, relevance and anchor text are two basic characteristics of hyperlinks, which are recognized by search engines. The influence of anchor text on keyword ranking is obvious and also very important.
3. Effective and stable. If your site's external links are not indexed by search engines, then external links are of little value to SEO. Query inclusion method: directly copy the page URL to search. If your website is included in the chain and deleted by the administrator, the search engine will find that the original one is not included in the chain after updating. Therefore, the unstable chain is very poor, and the large number will decrease directly to the right. Therefore, an effective, long-term stable chain is crucial.
4. Get "recommended". This is the nature of external connections. External links should be recommendations. We are recommended by others, not ourselves. The implication is that links that are difficult, out of our control, and need to be manually reviewed are more valuable because they represent the willingness to recommend you. Just like those who build their own blog links, the links that belong to their own control are recommended by themselves. These information search engines will be able to access in some way.
5. Authority. Authority can refer to people or things with status in a certain field. Access to authoritative page links, that is, recommendations, the role of self-evident. Anchor text from relevant authoritative pages is of great value to your site.
6. More domain names, more links. More domain names are more important than more links. Links from 100 different websites produce a completely different effect than links from 100 different websites.
The above points are the common methods of establishing high-quality external chain introduced by e-marketing Bao. If you have any questions, please contact us for consultation.