Do SEO friends all know, website keyword optimization in website optimization, occupies a pivotal position. Whether a website can be quickly included by search engine depends on keyword setting, keyword search index, keyword density and optimization degree. In the process of website optimization, e-marketing has summarized a lot of practical experience of keyword optimization. The results show that the secret of keyword optimization is accuracy.
1、 How to understand user needs?
What is user requirement analysis? How to stand out from the crowd? First of all, SEOer can analyze the corresponding keyword big data through Baidu Encyclopedia, baidu drop-down box, baidu related recommendations and competitors in the same industry.
1. Website name, website description, website framework, three in one. The keywords of website optimization need to be combined with website title, website description and website framework to be invincible.
2. Website keyword density is reasonable. The relevance of the website is very important. The improvement of website relevance does not depend on the superposition of keywords. If the keyword density is too high, the site's core keywords will not rank, and the search engine's audit cycle will be longer.
2、 How to obtain natural flow?
For an enterprise website, what kind of traffic is important? Xiaobian tells you that the accurate flow is far better than the multiple of garbage flow. However, in the process of website optimization, the mainstream keywords of some websites are not the long tail keywords extended from the core competitive keywords of websites. Although it seems that there is a search weight prominent results, home page has dozens of hundreds of keywords, but the site did not query, let alone conversion rate.
On the other hand, all kinds of traffic promote the development of the website, but the loss of accurate traffic will lead to the deviation of the development of the website. Since then, inaccurate traffic can not retain users, accurate users can not find the site, these are the failure of website optimization.
Key words optimization secret: accurately grasp user demand and competitor optimization trend (Figure 1)
Although long tailed keywords have their impact, the more long tailed keywords the better. Mastering the core keywords, expanding the core keywords and improving the ranking of regional long tail keywords are the optimization methods of both attack and defense, and at least always grasp the general direction. At present, many people pay too much attention to the number of long tail keywords, but ignore the accuracy of long tail keywords.
In addition to these two important secrets, Xiaobian also shared his experience in SEO optimization process.
1. High quality backlinks value more than 100 spam links
This is another valuable lesson - from a reputable, relevant, high ranking website, a single quality backlink is far better than 100 spam links.
Long tailed keywords are great because they greatly reduce competition and higher rankings are relatively easy to implement. Maybe your long tail keywords won't get that much traffic, but they beat popular keywords and it's hard to get a good probability ranking.
2. The goal of SEO is to transform (ROI), not rank itself
A good ranking may satisfy you, but if you don't get a good conversion and a decent conversion, that's not the goal. After all, the more important thing is to make money from the website.
Redirection 301 jump and 404 error pages are often forgotten, but if used improperly, they will cause great harm to your website. So take a moment to check for redirection and 404 errors.
Tags are sometimes ignored or left blank, but they are also important. Especially image websites, such as e-commerce websites or image libraries. If your competitor's label is blank, you will have a huge advantage in trying to fill in these.
Data gives you direction, but don't let it guide you through your life. Network rankings or other rankings are just numbers, and there is no advantage in indulging in them. When you don't know what your results are, all you do is guess. That's why you always need to monitor your results and try to get rid of bad websites / projects / keywords.