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E销宝总结准确把握用户需求与竞争对手优化动向重要性

2020/09/28 来源:http://www.jnexb.com
做seo的朋友都知道,网站关键词优化在网站优化中,占有举足轻重的地位。一个网站能否被搜索引擎快速收录取决于关键词设置、关键词搜索索引、关键词密度和优化程度等。在网站优化的过程中,E销宝小编总结了很多关键字优化的实践经验。结果表明,关键词优化的秘诀在于:准确。
Do SEO friends all know, website keyword optimization in website optimization, occupies a pivotal position. Whether a website can be quickly included by search engine depends on keyword setting, keyword search index, keyword density and optimization degree. In the process of website optimization, e-marketing has summarized a lot of practical experience of keyword optimization. The results show that the secret of keyword optimization is accuracy.
一、如何了解用户需求?
1、 How to understand user needs?
用户需求分析是什么?如何在人群中脱颖而出?首先,SEOer可以通过百度百科、百度下拉框、百度相关推荐以及同行业竞争对手分析相应的关键词大数据。
What is user requirement analysis? How to stand out from the crowd? First of all, SEOer can analyze the corresponding keyword big data through Baidu Encyclopedia, baidu drop-down box, baidu related recommendations and competitors in the same industry.
1、网站名称,网站描述,网站框架,三合一。网站优化的关键词需要与网站标题、网站描述、网站框架相结合,才能立于不败之地。
1. Website name, website description, website framework, three in one. The keywords of website optimization need to be combined with website title, website description and website framework to be invincible.
2、网站关键词密度合理。网站的相关性非常重要。网站相关性的提高并不依赖于关键词的叠加。如果关键词密度太高,网站核心关键词就不会排名,搜索引擎的审核周期也会更长。
2. Website keyword density is reasonable. The relevance of the website is very important. The improvement of website relevance does not depend on the superposition of keywords. If the keyword density is too high, the site's core keywords will not rank, and the search engine's audit cycle will be longer.
二、如何获取自然流量?
2、 How to obtain natural flow?
对于一个企业网站来说,什么样的流量才是重要的?小编告诉你,准确的流量远远好于垃圾流量的倍数。然而,在网站优化过程中,一些网站的主流关键词并不是由网站核心竞争关键词延伸而来的长尾关键词。虽然貌似有一个搜索权重突出的成绩,首页上有几十个上百个关键词,但网站没有查询,更谈不上转化率。
For an enterprise website, what kind of traffic is important? Xiaobian tells you that the accurate flow is far better than the multiple of garbage flow. However, in the process of website optimization, the mainstream keywords of some websites are not the long tail keywords extended from the core competitive keywords of websites. Although it seems that there is a search weight prominent results, home page has dozens of hundreds of keywords, but the site did not query, let alone conversion rate.
另一方面,各种各样的流量推动着网站的发展,但准确流量的损失会导致网站的发展偏离轨道。此后,不准确的流量无法留住用户,准确的用户无法找到网站,这些都是网站优化的失败。
On the other hand, all kinds of traffic promote the development of the website, but the loss of accurate traffic will lead to the deviation of the development of the website. Since then, inaccurate traffic can not retain users, accurate users can not find the site, these are the failure of website optimization.
关键词优化秘诀:准确把握用户需求与竞争对手优化动向(图1)
Key words optimization secret: accurately grasp user demand and competitor optimization trend (Figure 1)
虽然长尾关键字有其影响,但长尾关键字越多越好。掌握核心关键词、扩大核心关键词、分别提高区域长尾关键词排名是攻防兼备的优化方法,至少总能把握大方向。目前,很多人过于重视长尾关键词的数量,却忽视了长尾关键词的准确性。
Although long tailed keywords have their impact, the more long tailed keywords the better. Mastering the core keywords, expanding the core keywords and improving the ranking of regional long tail keywords are the optimization methods of both attack and defense, and at least always grasp the general direction. At present, many people pay too much attention to the number of long tail keywords, but ignore the accuracy of long tail keywords.
除了这两个重要的秘密之外,小编还分享了他在SEO优化过程中的经验。
In addition to these two important secrets, Xiaobian also shared his experience in SEO optimization process.
1、高质量反向链接的价值超过100个垃圾邮件链接
1. High quality backlinks value more than 100 spam links
这是另一个宝贵的教训-从一个声誉良好,相关,高排名的网站,一个单一的质量反向链接远远优于100垃圾邮件链接。
This is another valuable lesson - from a reputable, relevant, high ranking website, a single quality backlink is far better than 100 spam links.
长尾关键字非常好,因为它们大大减少了竞争,而且较高的排名相对容易实现。也许你的长尾关键词不会得到那么多流量,但他们击败了热门关键词,很难获得良好的几率排名。
Long tailed keywords are great because they greatly reduce competition and higher rankings are relatively easy to implement. Maybe your long tail keywords won't get that much traffic, but they beat popular keywords and it's hard to get a good probability ranking.
2、SEO的目的是转换(ROI),而不是排名本身
2. The goal of SEO is to transform (ROI), not rank itself
一个好的排名也许会让你满意,但如果你没有得到一个好的转换和一个像样的转化,这不是目标。毕竟,比较重要的是从网站上赚钱。
A good ranking may satisfy you, but if you don't get a good conversion and a decent conversion, that's not the goal. After all, the more important thing is to make money from the website.
重定向301跳转和404错误页面经常被遗忘,但如果使用不当,它们会对你的网站造成很大的危害。所以花点时间检查重定向和404个错误。
Redirection 301 jump and 404 error pages are often forgotten, but if used improperly, they will cause great harm to your website. So take a moment to check for redirection and 404 errors.
标记有时会被忽略或留空,但它们也很重要。尤其是图像网站,如电子商务网站或图像库。如果你的竞争对手的标签是空白的,你将有一个巨大的优势,试图填补这些。
Tags are sometimes ignored or left blank, but they are also important. Especially image websites, such as e-commerce websites or image libraries. If your competitor's label is blank, you will have a huge advantage in trying to fill in these.
数据给了你方向,但不要让它们指引你一生。网络排名或其他排名只是数字,沉迷其中没有优势。当你不知道你的结果是什么,那么你所做的一切都是猜测。这就是为什么你总是需要监控你的结果,并试图摆脱那些表现不好的网站/项目/关键词。
Data gives you direction, but don't let it guide you through your life. Network rankings or other rankings are just numbers, and there is no advantage in indulging in them. When you don't know what your results are, all you do is guess. That's why you always need to monitor your results and try to get rid of bad websites / projects / keywords.

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