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E销宝济南总代分析网站关键词会决定网站流量的多少?

2020/09/12 来源:http://www.jnexb.com
seo优化与关键词是分不开的,网站的关键词在一定程度上决定了网站的流量,合理的关键词优化将大大提高网站的流量。本文讨论的关键词包括首页的主关键词和每页的长尾关键词。
SEO optimization and keywords are inseparable, the website keywords to a certain extent determines the website traffic, reasonable keyword optimization will greatly improve the website traffic. The key words discussed in this paper include the main key words of the home page and the long tail keywords of each page.
首先,选择主页的主要关键字
First, select the main keywords for the home page
对于新站来说,网站的权重不高,短时间内不容易获得理想的流量,关键字的排名也不容易有理想的排名,尤其是人气高、竞争激烈的关键字,更是不容易做到。然后对于新站的关键词选择,笔者认为选择了3到5个关键词,并根据不同的难度分为不同的等级。把竞争激烈的关键词放在首位,把竞争激烈的关键词放在第二位。首先,做好百度首页关键词。尽量能进入前三名。事实上,只有首页前三名才能轻松获得良好的流量。这样,网站可以在短期内获得良好的流量。随着流量的增加、时间的积累和网站权重的增加,我们仍然可以通过在主页的标题后面放置低竞争性的关键词来保持良好的排名,这样我们就可以调整主页上关键词的排名,使竞争稍微向前推进。当权力积累到一定程度时,我们可以把较强竞争力的关键词放在首位。这时,网站的流量已经比较理想了。
For the new station, the weight of the website is not high, it is not easy to get the ideal traffic in a short time, and the keyword ranking is not easy to have the ideal ranking, especially the keyword with high popularity and fierce competition is not easy to achieve. Then for the key words of the new station, the author thinks that 3 to 5 keywords are selected and divided into different levels according to different difficulties. Put the competitive keywords in the first place, and put the competitive keywords in the second place. First of all, do a good job in baidu home page keywords. Try to get into the top three. In fact, only the top three home page can easily get good traffic. In this way, the website can get good traffic in the short term. With the increase of traffic, the accumulation of time and the increase of website weight, we can still maintain a good ranking by placing low competitive keywords behind the title of the home page. In this way, we can adjust the ranking of keywords on the home page and make the competition advance slightly. When the power accumulation to a certain extent, we can put the key words with strong competitiveness in the first place. At this time, the flow of the website has been relatively ideal.
第二,栏目列表页长尾关键词的技巧
Second, column list page long tail keyword skills
专栏页的权重比头版低得多。因此,栏目页面关键词的选择应以低竞争性为主。你可以考虑短语和短语的组合。与短语相比,短语之间的竞争可能会越来越激烈,但是流量是好的。如果每个栏目的长尾都能带来流量,那么网站的流量就会非常可观。
The weight of the column page is much lower than that of the front page. Therefore, the selection of keywords on column pages should be low competitive. You can consider phrases and combinations of phrases. Compared with phrases, the competition between phrases may be more and more intense, but the traffic is good. If the long tail of each column can bring traffic, then the traffic of the website will be very considerable.

网站关键词会决定网站流量的多少?
Website keywords will determine the amount of website traffic?
第三,内容页末尾的关键词
Third, the key words at the end of the content page
内容页的长尾主要是指文章的标题,这就要求网站编辑写出文章的标题。标题除了要准确定位文章内容外,还要尽量包含关键词,而且是短语型的长尾关键词,用户可以直接作为长尾搜索。例如,一篇文章有几个标题,a是日记;b是情感日记;c是原始情感日记。三个头衔依次越来越准确,成为长尾的可能性也越来越大。
The long tail of the content page mainly refers to the title of the article, which requires the website editor to write the title of the article. In addition to accurately positioning the content of the article, the title should also contain keywords as far as possible, and it is a phrase type long tail keyword, users can directly search as long tail. For example, an article has several titles. A is a diary; B is an emotional diary; C is a primitive emotional diary. As the three titles become more and more accurate in turn, they are more likely to become long tails.
第四,网站的每个关键词都可以考虑交叉或辐射的形式。
Fourth, each keyword of the website can be considered in the form of cross or radiation.
每个关键词交叉是一个关键词的一部分,包括另一个关键词。因为搜索引擎有分词功能,所以当搜索引擎给出整个短语的权重时,它也会给可以从短语中分离出来的单词赋予一些独立的权重。例如,一个关键词“优化介绍”,这是一个整体,也分为两个单独的词:“优化”和“介绍”。这两个独立的词也会得到独立的权重。
Each keyword crossover is part of a keyword, including another keyword. Because the search engine has the function of word segmentation, when the search engine gives the weight of the whole phrase, it will also give some independent weights to the words that can be separated from the phrase. For example, a keyword "optimization introduction", which is a whole, is also divided into two separate words: "optimization" and "Introduction". These two independent words also get independent weights.
然后,另一个关键词“优化介绍”,即一个整体,也分为两个独立的词:“优化”和“介绍”。第三个关键词“优化知识”相同,第四个关键词是“优化市场知识”。这样,无论哪一个词被优化,另一个词都会被顺便打分。
Then, another key word "optimization introduction", namely a whole, is also divided into two independent words: "optimization" and "Introduction". The third keyword "optimization knowledge" is the same, and the fourth keyword is "optimizing market knowledge". In this way, no matter which word is optimized, the other word will be scored by the way.
关键词辐射形式是指以一个关键词为核心的多个关键词辐射。如“优化”、“优化介绍”、“优化知识”、“优化分析”等,以“优化”为核心,辐射出许多短语。
The radiation form of keywords refers to the radiation of multiple keywords with one keyword as the core. Such as "optimization", "optimization introduction", "optimization knowledge", "optimization analysis", etc., with "optimization" as the core, radiates many phrases.

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