SEO optimization and keywords are inseparable, the website keywords to a certain extent determines the website traffic, reasonable keyword optimization will greatly improve the website traffic. The key words discussed in this paper include the main key words of the home page and the long tail keywords of each page.
First, select the main keywords for the home page
For the new station, the weight of the website is not high, it is not easy to get the ideal traffic in a short time, and the keyword ranking is not easy to have the ideal ranking, especially the keyword with high popularity and fierce competition is not easy to achieve. Then for the key words of the new station, the author thinks that 3 to 5 keywords are selected and divided into different levels according to different difficulties. Put the competitive keywords in the first place, and put the competitive keywords in the second place. First of all, do a good job in baidu home page keywords. Try to get into the top three. In fact, only the top three home page can easily get good traffic. In this way, the website can get good traffic in the short term. With the increase of traffic, the accumulation of time and the increase of website weight, we can still maintain a good ranking by placing low competitive keywords behind the title of the home page. In this way, we can adjust the ranking of keywords on the home page and make the competition advance slightly. When the power accumulation to a certain extent, we can put the key words with strong competitiveness in the first place. At this time, the flow of the website has been relatively ideal.
Second, column list page long tail keyword skills
The weight of the column page is much lower than that of the front page. Therefore, the selection of keywords on column pages should be low competitive. You can consider phrases and combinations of phrases. Compared with phrases, the competition between phrases may be more and more intense, but the traffic is good. If the long tail of each column can bring traffic, then the traffic of the website will be very considerable.
Website keywords will determine the amount of website traffic?
Third, the key words at the end of the content page
The long tail of the content page mainly refers to the title of the article, which requires the website editor to write the title of the article. In addition to accurately positioning the content of the article, the title should also contain keywords as far as possible, and it is a phrase type long tail keyword, users can directly search as long tail. For example, an article has several titles. A is a diary; B is an emotional diary; C is a primitive emotional diary. As the three titles become more and more accurate in turn, they are more likely to become long tails.
Fourth, each keyword of the website can be considered in the form of cross or radiation.
Each keyword crossover is part of a keyword, including another keyword. Because the search engine has the function of word segmentation, when the search engine gives the weight of the whole phrase, it will also give some independent weights to the words that can be separated from the phrase. For example, a keyword "optimization introduction", which is a whole, is also divided into two separate words: "optimization" and "Introduction". These two independent words also get independent weights.
Then, another key word "optimization introduction", namely a whole, is also divided into two independent words: "optimization" and "Introduction". The third keyword "optimization knowledge" is the same, and the fourth keyword is "optimizing market knowledge". In this way, no matter which word is optimized, the other word will be scored by the way.
The radiation form of keywords refers to the radiation of multiple keywords with one keyword as the core. Such as "optimization", "optimization introduction", "optimization knowledge", "optimization analysis", etc., with "optimization" as the core, radiates many phrases.