We should all know that the inner chain is actually the essence of SEO optimization, and the outer chain refers to the originality of website content and the layout of keywords inside. However, in our actual operation, the operation methods of each webmaster are different, especially those novice webmasters who are infatuated with some special optimization methods, which leads to excessive optimization The following is about how to optimize the website design.
First, you can't use external chain tools in the past
Don't be infatuated with the super comfortable feeling of those external chain tools that we feel in the past. The website is good when it is optimized, and each step is operated by itself. Of course, this needs the webmaster to spend a certain amount of time to do it, and the operation must be attentive, although there are a lot of external chain tools on the network market now, and these external chains Tools allow us to improve our external chain very quickly.
But this clock effect is short-term, not long-term stability, and sometimes it is very likely that because of the number of times of one-time use of the outer chain is too many, it will not be worth the loss. In particular, those new websites that have just been built should not be used. It is a stable and safe practice to increase some external links every day.
Second, exchange links
Now many websites will set up friendship connection, which is a very normal thing, but many websites will use PR when exchanging friendship connection. There are even a lot of novice website owners, they only look at PR, small editor think this is not appropriate, because PR he can not represent the weight of the whole website, he is a small part of it, so we need to look at the friendship website when we exchange links, their tender keyword ranking, as well as their website weight and included situation, these are not Can be ignored.