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新手一定要知道的百家号运营技巧

2022/08/17 来源:http://www.jnexb.com
很多小伙伴刚开始运营百家号时会遇到一些问题:
Many small partners will encounter some problems when they start to operate Baijia:
我的文章是原创,怎么就违规了?没有发违规内容,信用等级为什么调低了?内容发布了为什么没有推荐量?等等一些问题
My article is original, why is it illegal? Why is the credit rating lowered because there are no violations? Why is there no recommendation after the content is released? And so on
今天,给大家分享几个百家号运营的重要技巧,只要掌握了正确方法,推荐量和阅读量都不再是问题。
Today, I'd like to share with you some important skills in the operation of hundreds of stores. As long as you master the correct methods, the amount of recommendations and reading will no longer be a problem.
01 选择领域,垂直输出
01 select field, vertical output
运营百家号,首先要找好自己的领域,建议选你擅长的,而不要盲目跟风。
To operate a hundred brands, you should first find your own field. It is recommended to choose what you are good at, rather than blindly following the trend.
领域确定后,就要围绕自己的领域和定位做垂直输出,千万不要今天发个这,明天发个那,或者觉得什么比较火就发什么。这样会直接影响你的百家号权重,导致发布的内容没有推荐量。
After the domain is determined, it is necessary to make vertical output around its own domain and positioning. Do not send this message today, send that message tomorrow, or send what you think is hot. This will directly affect the weight of your 100 brands, resulting in no recommended content.
所以,一定要垂直输出,这样也有利于自己吸引精准粉。
Therefore, it must be output vertically, which is also conducive to attracting accurate powder.
02 注重标题,封面清晰
02 pay attention to the title and clear cover
大家一定不要忽略标题和封面的重要性,它们的好坏直接关系到用户是否打开你的内容。百家号的标题字数不要太长,要做到简洁、清晰,同时还要注意避免一些敏感性词句。可以根据“关键词””核心内容”“适当设置悬念”来展开,建议以三段式的方式呈现。
We must not ignore the importance of the title and cover. Their quality is directly related to whether users open your content. The title of Baijia brand should not be too long. It should be concise and clear. At the same time, attention should be paid to avoid some sensitive words. It can be unfolded according to "Keywords", "core content" and "appropriately set suspense", and it is suggested to present it in three paragraphs.
百家号的封面也很重要,只有足够吸引人才能让用户有点开的冲动,要保证图片清晰,一定不要涉及违规的内容,带有水印或过于暴露的图片都不行。一般建议用三张高清大图作为我们的封面,对用户冲击感强,交互感更好。
The cover of Baijia is also very important. Only if it is attractive enough can users have an impulse to open it. To ensure that the picture is clear, it must not involve illegal content. Pictures with watermark or too exposed are not allowed. It is generally recommended to use three large high-definition pictures as our cover, which has a strong impact on users and a better sense of interaction.
03 发布内容,保持深度
03 release content and maintain depth
一定要原创,原创,原创。重要的事情说三遍。百家号对内容原创度要求还是相对比较高的,而且审核机制也很严格。文章的原创度要达到70%才能发文,千万不能涉及平台内容违规规范,一旦账号被封,前期的辛苦付出就都白费了。
Be original, original, original. Important things are to be repeated for 3 times. Baijiahao has relatively high requirements for content originality, and the audit mechanism is also very strict. The original degree of the article must reach 70% before it can be published. It must not involve any violation of the platform content. Once the account is closed, the hard work in the early stage will be wasted.
在发布内容的时候,尽量要输出自己的想法和观点,提高账号的质量,保持一定的深度。让大家觉得你写的东西有干货,值得去看,才能更好地吸引粉丝的关注。
When publishing content, try to output your own ideas and opinions, improve the quality of your account and maintain a certain depth. Let people think that what you write is dry and worth reading, so as to better attract the attention of fans.
04 长期坚持,持续更新
04 long term adherence and continuous updating
持续更新是运营百家号的重中之重,而且文章的更新要有规律,如果不规律性发文,有可能会影响账号的信用等级。如果今天有空就发多个,没空就断更好几天,很容易丢失流量。
Continuous updating is the top priority of the operation of Baijia, and the updating of articles should be regular. If the articles are not regularly issued, the credit rating of the account may be affected. If you are free today, you can send more than one. If you are not free, it is better to cut off for a few days. It is easy to lose traffic.
日更还是周更等,更新时间一定要有规律。我们在账号初期尽量做到每天一篇或者是每周三篇内容,这样有利于增加账号的活跃度,增强我们的用户粘性。
Whether it is a daily shift or a weekly shift, the update time must be regular. At the beginning of the account, we try to do one or three articles a day, which is conducive to increasing the activity of the account and enhancing our user stickiness.
运营百家号,在遵守平台规则的前提下,只要坚持输出优质内容,一定会有所收获!
Operating Baijia, on the premise of observing the platform rules, as long as we insist on outputting high-quality content, we will certainly gain!
以上就是为大家介绍的有关e销宝的详细的介绍,希望对您有所帮助.如果您有什么疑问的话,欢迎联系我们.我们将以专业的态度,为您提供服务http://www.jnexb.com/
The above is the detailed introduction of e-pin Bao for you. I hope it will help you. If you have any questions, please contact us. We will provide you with services in a professional manner http://www.jnexb.com/

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