The main purpose of site optimization and promotion is to make your website get a good ranking, so as to improve the traffic and display volume of the website.
For commercial sites, obtaining users through natural search can save their acquisition cost to a great extent.
The higher the ranking of the enterprise website, the more natural traffic will be obtained, so that customers have a more intuitive feeling of your brand.
To get the front page ranking, you need to pay attention to the following points.
Website construction and planning.
First, do a good job in the construction of the website domain name. The opening and response speed of the website is better. The domain name will not be blocked by the wall and the server space is sufficient.
The layout of the site should make use of the reasonable collocation of various modules, especially the home page, with content, product introduction and clear layout.
In addition, you also need to highlight the keyword layout in the home page, because you need to let the search engine know what industry you are engaged in.
2. Explore keywords.
Key words are the key to our ranking. Your article title should contain corresponding keywords, which may be included in the ranking.
Take 5118 and planning keywords as keywords to find keywords, and filter out valuable keywords through daytime search, click, etc.
Keyword you need to know what page to make, article page, product page, aggregation page, and choose the right page.
3. High quality content.
Making website content is a very important factor. If the content you write is not good enough, it is likely that the pages in the website are not included.
Therefore, you need to work harder on the article. The proportion of junk content in your website should not be too large, and you need more high-quality content.
The original work is a way to obtain high-quality content. A sentence should be smooth, keywords should appear in the article, and the internal chain and picture alt attribute should be added appropriately.
4. Value added content.
Added value is what we often call related search, previous articles, popular tags, etc. in addition to the article topic, it also needs to bring more value to users.
Baidu will also give priority to the pages with good value-added content. Value-added content is very helpful to improve the overall quality of the website.
The reasonable layout operation of the page by the content module in the page requires a certain basis of CSS + div, and be familiar with the labels in the website building program.
The above four methods can effectively improve the ranking of enterprise websites, and can be modified according to the website itself to continuously improve the website construction.
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