Keyword setting plays an important role in soft text marketing, which can affect the exposure rate and reprint rate of soft text to a great extent. How to skillfully set keywords has become something we have to say.
1、 Factors to be considered in keyword setting
1. Users' search habits should be considered. Users can be analyzed by counting the keyword forms used by users when looking for similar products.
2. Consider the keyword layout of competitors, so as to master the current competitive heat of keywords for optimal deployment. Network marketing - Softbank technology learned that there are many specific methods, such as going to some yellow page websites and directory websites to query the company information of product related industries, analyze the directory description of these companies and what keywords appear in the description.
2、 Make good use of tools to determine keywords; The first is the determination of core keywords. This one is relatively simple. You can use Google keyword tool and Baidu Index. Words with high search times represent high competition, but it is also more in line with users' search habits. Then is the determination of auxiliary keywords, which can be obtained by adding words before and after the core keywords, so there are countless. There is also the long tail keyword, which can be obtained by using traffic statistics tools, baidu drop-down box, webmaster tools, split combination, Q & a platform and community, or customer service software.
3、 Keywords density control; The ratio of the number of keywords appearing in the soft text to the total number of words is the keyword density, which is a very important factor in the search engine optimization strategy. Too much is not enough, which is easy to cause stacking; Less is not good. We need to control the proportion.
According to the current standards often contacted by the soft text marketing industry, we should mainly consider the keyword density of the three types of soft text. For those with less than 1.500 words and 800 words, the number of occurrences is suitable to be controlled at 4-5 times, and for those with 1000 words, it is suitable to be controlled at 5-8 times.
4、 Deployment of keywords; On the premise of controlling the density, we should also pay attention to the deployment of keywords to the position of the article. For example, it is inappropriate to appear three or four times in the same paragraph or four or five times in 200 words.
Generally speaking, the title of the article can be added or not added with keywords according to the requirements. The first paragraph of the article is suitable to appear twice, and the end appears once, and the rest is scattered in the middle of the article, adding once every 150 words or so.
5、 The insertion method of keywords; Network marketing - Softbank technology finds it difficult to insert keywords, especially for some brand words that are not easy to implant, such as "U communication soft text promotion platform". Therefore, some euphemistic methods can be adopted. The first is the experience insertion method, which is suitable for sharing or story soft text. Of course, these experiences do not have to be true, and inserting keywords is the purpose. Then is the comparative insertion method, which is applicable to analytical or data-based soft text. The key point is to introduce it in a tripartite tone when discussing something. There is also the example method, which is applicable to all types of soft text.