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网络推广时有关关键词设计的5个技巧

2022/03/25 来源:http://www.jnexb.com
关键词设置在软文营销当中起到重要的作用,能够在很大程度上影响到软文的曝光率和转载率。如何巧妙地设置关键词,就成为了不得不说的事。
Keyword setting plays an important role in soft text marketing, which can affect the exposure rate and reprint rate of soft text to a great extent. How to skillfully set keywords has become something we have to say.
一、关键词设置要考虑的因素
1、 Factors to be considered in keyword setting
1.要考虑用户的搜索习惯,可以通过统计用户在寻找同类产品时,所使用的关键词形式,进行分析用户。
1. Users' search habits should be considered. Users can be analyzed by counting the keyword forms used by users when looking for similar products.
2.要考虑竞争对手的关键词布局,这样能够掌握目前关键词的竞争热度,以便进行优化部署。网络营销--软银科技了解到具体的方法有很多,比如到一些黄页网站和目录网站查询与产品相关行业的公司信息,分析这些公司的目录描述以及在描述中都出现了哪些关键词。
2. Consider the keyword layout of competitors, so as to master the current competitive heat of keywords for optimal deployment. Network marketing - Softbank technology learned that there are many specific methods, such as going to some yellow page websites and directory websites to query the company information of product related industries, analyze the directory description of these companies and what keywords appear in the description.
二、善用工具确定关键词;首先是核心关键词的确定,这一个相对简单,可以利用谷歌关键词工具和百度指数,搜索次数数值高的词就代表竞争度高,但也更符合用户的搜索习惯。然后是辅助关键词的确定,可以通过在核心关键词的前后添加词语得到,因而有无数个。还有就是长尾关键词,可以利用流量统计工具、百度下拉框、站长工具、拆分组合、问答平台和社区,或者是客服软件获得。
2、 Make good use of tools to determine keywords; The first is the determination of core keywords. This one is relatively simple. You can use Google keyword tool and Baidu Index. Words with high search times represent high competition, but it is also more in line with users' search habits. Then is the determination of auxiliary keywords, which can be obtained by adding words before and after the core keywords, so there are countless. There is also the long tail keyword, which can be obtained by using traffic statistics tools, baidu drop-down box, webmaster tools, split combination, Q & a platform and community, or customer service software.
三、关键词的密度控制;关键词在软文当中出现的次数,与总字数的比例就是关键词密度,这是搜索引擎优化策略非常重要的一个因素。多了不行,容易造成堆砌;少了也不好,需要控制好比例。
3、 Keywords density control; The ratio of the number of keywords appearing in the soft text to the total number of words is the keyword density, which is a very important factor in the search engine optimization strategy. Too much is not enough, which is easy to cause stacking; Less is not good. We need to control the proportion.
按照目前软文营销行业经常接触到的标准,主要要考虑三中类型软文的关键词密度。1.500字和800字以内的,出现次数适合控制在4-5次,1000字的则适合在5-8次。
According to the current standards often contacted by the soft text marketing industry, we should mainly consider the keyword density of the three types of soft text. For those with less than 1.500 words and 800 words, the number of occurrences is suitable to be controlled at 4-5 times, and for those with 1000 words, it is suitable to be controlled at 5-8 times.
四、关键词的部署;在控制好密度的前提下,关键词部署到文章的那个位置也是要注意的。比如在同一段出现三四次,或者200字内出现了四五次,这样都是不适合的。
4、 Deployment of keywords; On the premise of controlling the density, we should also pay attention to the deployment of keywords to the position of the article. For example, it is inappropriate to appear three or four times in the same paragraph or four or five times in 200 words.
通常来说,文章标题可根据要求加或者不加关键词,文章首段适合出现2次,末尾出现1次,其余的则散落在文章中间,每150字左右就加入一次。
Generally speaking, the title of the article can be added or not added with keywords according to the requirements. The first paragraph of the article is suitable to appear twice, and the end appears once, and the rest is scattered in the middle of the article, adding once every 150 words or so.
五、关键词的插入方法;网络营销--软银科技发现插入关键词是一件很困难的事情,尤其是对于一些不好植入的品牌词,比如说“U传播软文推广平台”。因此,就可以采用一些委婉的方法。首先是心得体会插入法,适合用于分享型或者故事型的软文,当然这些体验不一定要真实,插入关键词才是目的。然后是比较插入法,适用于分析性或者数据型软文,要点在于以三方的口吻,在论述某件事时引出来。还有就是举例法,适用于所有类型的软文。
5、 The insertion method of keywords; Network marketing - Softbank technology finds it difficult to insert keywords, especially for some brand words that are not easy to implant, such as "U communication soft text promotion platform". Therefore, some euphemistic methods can be adopted. The first is the experience insertion method, which is suitable for sharing or story soft text. Of course, these experiences do not have to be true, and inserting keywords is the purpose. Then is the comparative insertion method, which is applicable to analytical or data-based soft text. The key point is to introduce it in a tripartite tone when discussing something. There is also the example method, which is applicable to all types of soft text.

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