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关键词SEO优化需要注意的四大要点

2022/01/10 来源:http://www.jnexb.com
关键词SEO优化需要注意的四大要点
Four key points of keyword SEO optimization
1、 关键词不必完全匹配
1. Keywords do not have to match exactly
如果网站首页有太多匹配的关键词,很容易导致网站受到搜索引擎的惩罚。搜索引擎蜘蛛也类似于普通用户进入网站的角色。有太多的关键词匹配,它会认为网站不正常。在正常情况下,应该有分词匹配。通过分词的方式,让关键词自然地出现在页面的相应位置,更加自然,用户体验会更好。
If there are too many matching keywords on the home page of the website, it is easy to cause the website to be punished by the search engine. Search engine spiders are also similar to the role of ordinary users entering the website. If there are too many keyword matches, it will think that the website is abnormal. Under normal circumstances, there should be word segmentation matching. Through word segmentation, let keywords appear naturally in the corresponding position of the page, which is more natural and the user experience will be better.
济南seo优化
Jinan SEO optimization
2、关键词出现在重要位置
2. Keywords appear in important positions
众所周知,除了词出现频等因素外,关键词的位置也会影响关键词的排名,这也是布局关键词要特别注意的时候。搜索引擎将网站内容从上到下、从左到右、在页面的重要位置,如主要内容、导航栏等位置,都有希望达到排名的关键词,这有利于对这些关键词进行打分。此外,还有一个F模型的页面布局,这实际上是相同的原则。
As we all know, in addition to the frequency of words and other factors, the position of keywords will also affect the ranking of keywords, which is also the time to pay special attention to the layout of keywords. The search engine will rank the website content from top to bottom, from left to right, and in important positions of the page, such as main content, navigation bar, etc., which is conducive to scoring these keywords. In addition, there is a page layout of F model, which is actually the same principle.
3、网站关键词文章页面布局
3. Website keyword article page layout
网站内容页面布局的关键词一般是长尾关键词。虽然长尾关键词没有主关键词大,但是长尾关键词布局的使用也能带来可观的流量。但是,内容页面关键词的布局需要注意以下问题。
The keywords of website content page layout are generally long tail keywords. Although the long tail keyword is not as big as the main keyword, the use of long tail keyword layout can also bring considerable traffic. However, the layout of content page keywords needs to pay attention to the following problems.
关键词优化
Keyword optimization
网站关键词SEO优化需要注意的四大要点
Four key points of website keyword SEO optimization
就像是记忆片段。关键词出现在开头,中间用户忘记了它,然后再次出现提醒。然后,关键词再次出现以强调,不要超过三次,三次以上,搜索引擎感觉关键词堆积过度。
It's like a memory clip. The keyword appears at the beginning, the intermediate user forgets it, and then a reminder appears again. Then, the keyword appears again to emphasize that it should not be more than three times. More than three times, the search engine feels that the keyword accumulation is excessive.
图像属性加上网站的核心关键词,锚定文本链键插入关键词,从而增加关键词的权重。
Image attributes plus the core keywords of the website, anchor the text chain key to insert keywords, so as to increase the weight of keywords.
4、列关键词的布局
4. Layout of column keywords
列页面需要布局关键词,这些关键词是次要的。列页面布局中不应包含太多关键词。3-5个关键词是比较合理的。栏目导航页面可以适当添加关键词,这不仅增加了权重,而且有助于搜索引擎识别网站的主要关键词。
Column pages need layout keywords, which are secondary. The column page layout should not contain too many keywords. 3-5 keywords are reasonable. The column navigation page can add keywords appropriately, which not only increases the weight, but also helps the search engine to identify the main keywords of the website.
对于网站优化关键词,它是一个不断研究产生的排名因子,并不是说关键词的选择已经完成。关键词优化也是每个页面的基础,也是非常重要的一点。研究关键词密度,优化每页关键词,有助于排名提升
For website optimization keywords, it is a ranking factor generated by continuous research, which does not mean that the selection of keywords has been completed. Keyword optimization is also the basis of each page, and it is also a very important point. Study the keyword density and optimize the keywords on each page to help improve the ranking

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