Four key points of keyword SEO optimization
1. Keywords do not have to match exactly
If there are too many matching keywords on the home page of the website, it is easy to cause the website to be punished by the search engine. Search engine spiders are also similar to the role of ordinary users entering the website. If there are too many keyword matches, it will think that the website is abnormal. Under normal circumstances, there should be word segmentation matching. Through word segmentation, let keywords appear naturally in the corresponding position of the page, which is more natural and the user experience will be better.
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2. Keywords appear in important positions
As we all know, in addition to the frequency of words and other factors, the position of keywords will also affect the ranking of keywords, which is also the time to pay special attention to the layout of keywords. The search engine will rank the website content from top to bottom, from left to right, and in important positions of the page, such as main content, navigation bar, etc., which is conducive to scoring these keywords. In addition, there is a page layout of F model, which is actually the same principle.
3. Website keyword article page layout
The keywords of website content page layout are generally long tail keywords. Although the long tail keyword is not as big as the main keyword, the use of long tail keyword layout can also bring considerable traffic. However, the layout of content page keywords needs to pay attention to the following problems.
Four key points of website keyword SEO optimization
It's like a memory clip. The keyword appears at the beginning, the intermediate user forgets it, and then a reminder appears again. Then, the keyword appears again to emphasize that it should not be more than three times. More than three times, the search engine feels that the keyword accumulation is excessive.
Image attributes plus the core keywords of the website, anchor the text chain key to insert keywords, so as to increase the weight of keywords.
4. Layout of column keywords
Column pages need layout keywords, which are secondary. The column page layout should not contain too many keywords. 3-5 keywords are reasonable. The column navigation page can add keywords appropriately, which not only increases the weight, but also helps the search engine to identify the main keywords of the website.
For website optimization keywords, it is a ranking factor generated by continuous research, which does not mean that the selection of keywords has been completed. Keyword optimization is also the basis of each page, and it is also a very important point. Study the keyword density and optimize the keywords on each page to help improve the ranking