Do SEO, no one does not want to let the keyword ranking stable, early years for the industry website research, how to let the supply and demand information released in the title of the keyword on Baidu first three pages, and in a certain position for a period of time, so a little research on many industry websites, really successful. So for the main station keyword ranking how stable?
1、 Consider ranking factors and content quality
There are thousands of web pages are the same product content, to exist and sort in the search engine will naturally have a very complex calculation, considering various factors and latitude, when the early search engine sorting algorithm is not perfect, many SEO webmasters feel that it is simple to do. As early as 09 years ago to do SEO, some websites just filled with basic information, usually just send out the chain, website news are not updated, ranking is actually very stable.
So no matter how the search engine algorithm changes, it is based on the value of the content provided. The essence has not changed. No matter which algorithm, it puts forward higher requirements for the content. I believe this is obvious to all.
Under the premise of excellent content, it is a good user experience to let customers stay on the page for a long time. For example, the speed of opening the page, the clarity of the picture, the layout of the page, the rationality of color matching and so on are all factors that affect the SEO ranking.
With the development of the Internet and the improvement of users' requirements for the network, search engines naturally need to follow the needs of users. From the perspective of user experience, it has been constantly improving. So SEO ranking is to provide customers with good product value experience.
The layout of all the pages of the website, especially the home page, must be reasonable. Secondly, the content should be displayed with pictures and texts. The number of paragraphs should be controlled reasonably and the theme should be highlighted to give users a clear display.
2、 Consider keyword layout
1. Keyword frequency
Generally, each keyword appears once in the position, 1-2 times in the title, 2-3 times in the description, and 2-3 times can contain the Related words of the keyword.
2. Keywords appear in navigation and menu bar
General navigation, menu bar keywords to help optimize, you can once again confirm the importance of the theme of the site.
3. Keywords appear at the bottom of the head
Keywords appear at the head and bottom of the website, which will highlight the optimization effect of keywords.
4. Keywords appear in internal and external chains
Keywords appear on all the content pages of the website, and some of them should be in the internal chain. When publishing information such as supply and demand externally, you should also bring the keyword anchor text.
5. ALT appears keywords
The alt attribute of website image appears keywords, and the description at the bottom of the image appears keywords.
All the above are factors that affect the stability of keyword ranking, so every important factor that affects the optimization effect should be considered in the process of website layout and content addition. Other things change, people and human nature will not change, to stabilize the website keyword ranking, we must always adhere to the good content-based, user experience as the center!