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E销宝内容营销之如何稳定关键词排名

2021/04/17 来源:http://www.jnexb.com
做seo,无人不想让关键词排名稳定的,早些年针对行业网站有所研究,如何让发布的供求信息标题中的关键词上到百度前三页,以及在某个位置持续稳定一段时间,因此对很多行业网站有点研究,确实成功做到了。那么针对主站的关键词排名如何稳定呢?
Do SEO, no one does not want to let the keyword ranking stable, early years for the industry website research, how to let the supply and demand information released in the title of the keyword on Baidu first three pages, and in a certain position for a period of time, so a little research on many industry websites, really successful. So for the main station keyword ranking how stable?
一、考虑排名因素和内容质量
1、 Consider ranking factors and content quality
内容价值:
Content value:
有成千上万的网页是一样的产品内容,要在搜索引擎中存在和排序自然会有非常复杂的计算,考虑各种因素和纬度,当早期搜索引擎排序算法不完善的情况下,很多seo站长做起来都觉得简单。早在09年以前做seo,有的网站只是填充了基础资料,平时只管发发外链,网站新闻都不更新,排名居然很稳定。
There are thousands of web pages are the same product content, to exist and sort in the search engine will naturally have a very complex calculation, considering various factors and latitude, when the early search engine sorting algorithm is not perfect, many SEO webmasters feel that it is simple to do. As early as 09 years ago to do SEO, some websites just filled with basic information, usually just send out the chain, website news are not updated, ranking is actually very stable.
万变不离其宗,所以无论搜索引擎算法如何改变,其根本都是根据所提供内容的价值,本质并未改变,不管是那一次算法,都是对内容提出了更高的要求,相信这点大家是有目共睹的。
So no matter how the search engine algorithm changes, it is based on the value of the content provided. The essence has not changed. No matter which algorithm, it puts forward higher requirements for the content. I believe this is obvious to all.
用户体验:
User experience:
在内容优良的前提下,能让客户在停留较长时间的页面才算是有好的用户体验,像网页打开的速度、图片的清晰度,页面的布局、色彩搭配的合理度等都是影响seo排名的因素。
Under the premise of excellent content, it is a good user experience to let customers stay on the page for a long time. For example, the speed of opening the page, the clarity of the picture, the layout of the page, the rationality of color matching and so on are all factors that affect the SEO ranking.
随着互联网发展和用户对网络要求的提高,搜索引擎自然要跟着用户的需求进步。从用户体验角度来说,也一直围绕其在不断提高。所以seo排名就是要给客户提供好的产品价值体验。
With the development of the Internet and the improvement of users' requirements for the network, search engines naturally need to follow the needs of users. From the perspective of user experience, it has been constantly improving. So SEO ranking is to provide customers with good product value experience.
合理排版:
Reasonable typesetting:
网站所有页面尤其是首页板块布局一定要合理,其次内容要图文并茂的展示,段落字数控制合理,主题突出,给用户一个清晰的展示。
The layout of all the pages of the website, especially the home page, must be reasonable. Secondly, the content should be displayed with pictures and texts. The number of paragraphs should be controlled reasonably and the theme should be highlighted to give users a clear display.
二、考虑关键词布局
2、 Consider keyword layout
1、关键词出现频率
1. Keyword frequency
一般关键词位置出现每个关键词出现1次,标题中出现1-2次关键词,描述中出现2-3次关键词,其中2-3次可以包含关键词的相关词。
Generally, each keyword appears once in the position, 1-2 times in the title, 2-3 times in the description, and 2-3 times can contain the Related words of the keyword.
2、导航、菜单栏出现关键词
2. Keywords appear in navigation and menu bar
一般导航、菜单栏出现关键词对优化有帮助,可以再一次确认网站的主题重要性。
General navigation, menu bar keywords to help optimize, you can once again confirm the importance of the theme of the site.
3、头底部出现关键词
3. Keywords appear at the bottom of the head
网站头部和底部出现关键词,会更加突出网站的主题词优化效果。
Keywords appear at the head and bottom of the website, which will highlight the optimization effect of keywords.
4、内外链出现关键词
4. Keywords appear in internal and external chains
网站所有内容页面出现关键词,部分做好内链。外部发布供求等信息的时候也带上关键词锚文本。
Keywords appear on all the content pages of the website, and some of them should be in the internal chain. When publishing information such as supply and demand externally, you should also bring the keyword anchor text.
5、ALT出现关键词
5. ALT appears keywords
网站图片ALT属性出现关键词,并且在图片底部描述出现关键词。
The alt attribute of website image appears keywords, and the description at the bottom of the image appears keywords.
以上所讲都是影响关键词排名稳定的因素,所以在网站布局、内容添加整个网站制作优化过程中要考虑到影响优化效果的每一个重要因素。其他东西再变,人以及人性不会改变,要想稳定网站关键词排名,要始终坚持以优良内容为基础,以用户体验为中心!
All the above are factors that affect the stability of keyword ranking, so every important factor that affects the optimization effect should be considered in the process of website layout and content addition. Other things change, people and human nature will not change, to stabilize the website keyword ranking, we must always adhere to the good content-based, user experience as the center!

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