How to layout website keywords is a problem that all SEO optimization personnel talk about. How to layout website keywords more reasonably to achieve the best optimization effect in the station is its important goal.
Website optimization is a very detail oriented work. Only when the details are well done, the comprehensive score of the website will be higher, and the website keyword ranking will be higher, and the website keyword is an important part, which can not be ignored.
In fact, there is a way. First, the most difficult keywords need to be laid out on the home page, the secondary keywords need to be laid out on the column page / list page, and the long tail keywords need to be laid out on the content page / article page.
The basic principle is to match the weight of the page from high to low according to the difficulty of keywords. In addition to the principle, there are also some points to pay attention to.
In short, it is based on the difficulty of website keywords to match the weight of the page from high to low, whether we master the iron law can put the website keyword ranking, the answer is impossible, want to do a good job in keyword ranking also need to do the following points.
1. Keywords don't have to match exactly
Website home page can not appear too many accurate matching keywords, otherwise it is easy to cause keyword stacking by search engine punishment. The correct method should do word segmentation matching, through the way of word segmentation matching, let keywords appear naturally in the corresponding position of the page, its user experience will be better.
2. Key words in important positions
Presumably we all know that the order of search engines to grab website content is from top to bottom, from left to right, so the position of keywords will also affect the ranking of keywords. In order to achieve good ranking effect, it must be reflected in a column, theme content and other positions.
3. Page relevance
Want the best website keyword layout must use the principle of relevance to the site keyword layout. For example, the article page, in the main content of the surrounding call the same keywords of the article, of course, you can also use the 28 rule, 80% of the surrounding articles for related content, 20% of the articles for the latest published, the latest reading and so on.
4. The website with comment function should pay attention to the message content
Why should we pay attention? Because you can ensure that your title and content contain keywords, but user comments basically will not have related comments. For example, you wrote an article about SEO optimization, many comments are nothing but great, learning and so on. They are completely irrelevant to the theme of your current page, they are spam comments, and need to be re edited or deleted. 、
If you want to improve the efficiency of website SEO optimization and reduce the investment of human cost, time cost and capital cost, you must layout the keywords well, which is very important.