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网站关键词怎么布局才更合理?

2021/01/26 来源:http://www.jnexb.com
网站关键词怎么布局是所有seo优化人员老生长谈的一个问题,如何更合理的布置网站关键词,来达到站内最佳的优化效果,是其重要目标。
How to layout website keywords is a problem that all SEO optimization personnel talk about. How to layout website keywords more reasonably to achieve the best optimization effect in the station is its important goal.
网站优化是一项非常注重细节的工作,只有把细节做好了网站的综合得分就会更高,网站关键词排名才会更靠前,而网站关键词是是其重要一环,不可忽视。
Website optimization is a very detail oriented work. Only when the details are well done, the comprehensive score of the website will be higher, and the website keyword ranking will be higher, and the website keyword is an important part, which can not be ignored.
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那么,网站关键词怎么布局才更合理,其实这是有方法的,首先最难的关键词需要布局到首页,次要的关键词布局到栏目页/列表页,长尾关键词布局到内容页/文章页。
In fact, there is a way. First, the most difficult keywords need to be laid out on the home page, the secondary keywords need to be laid out on the column page / list page, and the long tail keywords need to be laid out on the content page / article page.
基本的原则就是按照关键词的难易程度匹配到权重由高到低的页面上,除开原则之外,还有一些注意点。
The basic principle is to match the weight of the page from high to low according to the difficulty of keywords. In addition to the principle, there are also some points to pay attention to.
简单的来说就是根据网站关键词的难易程度匹配到权重由高到低的页面上,是不是我们掌握了这条铁律就可以把网站关键词排名排上了,答案是不可能,想要做好关键词排名还需做好以下几点才行。
In short, it is based on the difficulty of website keywords to match the weight of the page from high to low, whether we master the iron law can put the website keyword ranking, the answer is impossible, want to do a good job in keyword ranking also need to do the following points.
1、关键词不一定要精确匹配
1. Keywords don't have to match exactly
网站首页不能出现过多精确匹配的关键词,否则很容易造成关键词堆砌被搜索引擎惩罚。正确的方法应该做分词匹配,通过分词匹配的方式,让关键词自然的出现在页面的相应位置,其用户体验也会更好。
Website home page can not appear too many accurate matching keywords, otherwise it is easy to cause keyword stacking by search engine punishment. The correct method should do word segmentation matching, through the way of word segmentation matching, let keywords appear naturally in the corresponding position of the page, its user experience will be better.
2、重要位置要有关键词
2. Key words in important positions
想必大家都知道搜索引擎抓取网站内容的顺序是从上到下,从左到右,因此关键词出现的位置也会影响关键词的排名,想要达到好的排名效果,必须在一个栏目、主题内容等位置体现出来。
Presumably we all know that the order of search engines to grab website content is from top to bottom, from left to right, so the position of keywords will also affect the ranking of keywords. In order to achieve good ranking effect, it must be reflected in a column, theme content and other positions.
3、页面的相关性
3. Page relevance
想要最好网站关键词布局必须要利用相关性的原则来对站内的关键词布局。如文章页,在主体内容周边调用相同关键词的文章,当然还可以使用2 8法则,80%的周边文章为相关内容,20%的文章为最新发表、最新阅读等等。
Want the best website keyword layout must use the principle of relevance to the site keyword layout. For example, the article page, in the main content of the surrounding call the same keywords of the article, of course, you can also use the 28 rule, 80% of the surrounding articles for related content, 20% of the articles for the latest published, the latest reading and so on.
4、带评论功能的网站需注意留言内容
4. The website with comment function should pay attention to the message content
为什么要注意呢?因为你可以保障你的标题和内容中包含关键词,但用户评论基本不会有相关评论,比如你写了一篇关于seo优化的文章,很多留言无非是很棒,学习了等等,跟你当前页面的主题完全不相关,完全属于垃圾留言,需要重新编辑或删除。、
Why should we pay attention? Because you can ensure that your title and content contain keywords, but user comments basically will not have related comments. For example, you wrote an article about SEO optimization, many comments are nothing but great, learning and so on. They are completely irrelevant to the theme of your current page, they are spam comments, and need to be re edited or deleted. 、
想要提高网站seo优化效率,降低人力成本、时间成本和资金成本的投入,必须要把网站关键词布局好,这一点非常重要。
If you want to improve the efficiency of website SEO optimization and reduce the investment of human cost, time cost and capital cost, you must layout the keywords well, which is very important.

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