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E销宝:网站优化的底层逻辑关系你都了解吗?

2021/01/18 来源:http://www.jnexb.com
很多企业老板已经接触了网络营销这一块,向网络公司提供了企业产品关键词,但是依旧很难上搜索引擎首页。很多企业家朋友提出这么一个问题:为什么做了这么长时间的关键词优化了,排名还是无动于衷呢?
Many business owners have contacted the network marketing, and provided the enterprise product keywords to the network companies, but it is still difficult to get on the search engine home page. Many entrepreneurs ask this question: Why did you optimize the keywords for such a long time, and the ranking is still indifferent?
非常苦恼。今天小编跟大家谈谈:是什么影响关键词排名,结合实际的问题总结了以下几个方面:
Very distressed. Today, I'd like to talk with you about: what affects keyword ranking? Combined with the actual problems, I summarize the following aspects:
企业网站关键词排名上不去的真正原因:
The real reason why enterprise website keyword ranking does not go up:
一、网站优化架构没有做好
1、 Website optimization architecture is not done well
企业做网络营销第一步就是要制作一个企业官网的优化基础工作,网站结构通过优化变得更加合理。
The first step for an enterprise to do network marketing is to make a basic optimization work for the official website of the enterprise. The website structure becomes more reasonable through optimization.
合理的网站栏目结构,能正确表达网站的基本内容及其内容之间的层次关系,站在用户的角度考虑,使得用户在网站中浏览时可以方便地获取信息,不至于迷失。
Reasonable column structure of the website can correctly express the basic content of the website and the hierarchical relationship between the contents. From the user's point of view, users can easily obtain information when browsing in the website, and will not be lost.
二、关键词筛选与布局存在问题
2、 Problems in keyword selection and layout
做优化的人都知道网络营销推广关键词分为核心关键词、泛关键词、品牌关键词、问题关键词、长尾关键词等等。
People who do optimization know that network marketing promotion Keywords are divided into core keywords, pan keywords, brand keywords, problem keywords, long tail keywords and so on.
在众多关键词中,很多新手站长在筛选关键词的时候,没分析关键词是否容易优化,也没有考虑关键词布局是否合理,认为只要把关键词填写到网站里面就可以,或者说网站里面有关键词就可以。
In many keywords, many novice webmasters in the screening of keywords, did not analyze whether the keyword is easy to optimize, also did not consider whether the keyword layout is reasonable, think that as long as the keyword to fill in the site inside can, or that the site inside the keyword can.
往往这种想法的网站优化做的不好,所以筛选关键词,一定要遵循相关的规则,切勿选择竞争力非常大的热门关键词,否则很难优化上去,还有不要选择泛关键词,这种词没有竞争力,并且通过此关键词进来的人,很多不是精准客户,这类的词更难优化。
Often this idea of website optimization do not do well, so the keyword screening, must follow the relevant rules, do not choose very competitive popular keywords, otherwise it is difficult to optimize up, and do not choose the pan keyword, this word is not competitive, and through this keyword in people, many are not accurate customers, this kind of word is more difficult to optimize.
三、网站空间不稳定
3、 Unstable website space
1、不能引起搜索引擎的关注。主机不稳定导致网站经常访问不了。导致搜索引擎索、引收录网站受到影响。不管网站内容怎么优质,也不能引起搜索引擎的兴趣
1. It can't attract the attention of search engines. The host is not stable, so the website cannot be accessed frequently. Lead to search engine search, cited included site affected. No matter how good the content of the website is, it can't arouse the interest of search engines
2、关键词排名不稳定。即使搜索引擎收录了网站的内容,相关关键词好不容易也有了一定的排名。然而,网站的虚拟主机如果经常不稳定,关键词也是一会儿有,一会儿无的,不稳定。
2. Keyword ranking is not stable. Even if the search engine included the content of the site, the relevant keywords have a certain ranking. However, if the website's virtual host is often unstable, the keywords are not stable for a while.
3、不利于网站内容的收录。主机不稳定,搜索引擎蜘蛛不容易抓取网站内容,会影响到对网站内页的收录,从而影响网站排名。
3. Not conducive to the collection of website content. Host instability, search engine spider is not easy to capture the content of the site, will affect the site included in the page, thus affecting the site ranking.
4、用户体验度差。搜索引擎对网站的抓取是第一步,最终目的还是为了让用户能够看到网站内容。如果网站经常访问慢或者打不开,用户直接忽略掉了。那么,网站设计的再漂亮,展示的产品再好,如果不是指定网站,也没有人会光顾,这是企业的致命伤。
4. Poor user experience. Search engine's crawling to the website is the first step, and the ultimate goal is to let users see the content of the website. If the website is often visited slowly or cannot be opened, users will ignore it directly. Well, no matter how beautiful the website is, no matter how good the products are displayed. If it is not a designated website, no one will patronize it. This is the fatal injury of the enterprise.
5、网站内部过度优化
5. Excessive optimization within the website
很多新手在优化的过程中,在网上看了一些技巧,不管适不适合先照着做,其实有些方法或者技巧刚好就是与现在的搜索引擎算法相违背。
Many novices in the process of optimization, on the Internet to see some skills, regardless of whether it is suitable to do first, in fact, some methods or skills are just contrary to the current search engine algorithm.
这种很容易招致搜索引擎惩罚,还有些站长,在做关键词锚文本,以及文章页面、产品页面恶意堆砌关键词,文章标题甚至是直接使用首页的标题,这种很明显就是恶意堆砌关键词,与搜索引擎优化规则背道而驰,肯定是不会给予好的排名
This is easy to lead to search engine punishment, but also some webmasters, do keyword anchor text, as well as the article page, product page malicious stacking keywords, article title or even directly use the title of the home page, this is obviously malicious stacking keywords, contrary to the search engine optimization rules, certainly will not give a good ranking
小编想跟大家说,关键词只是网络营销的第一步布局,如果网站的关键词排名不好,不要急于找方法,一定要先分析原因,找出问题所在,针对性处理。
Xiaobian would like to tell you that keywords are only the first step in the layout of network marketing. If the keyword ranking of the website is not good, don't rush to find a way. You must first analyze the reasons, find out the problem and deal with it pertinently.
在优化过程中一定要按照搜索引擎优化规则,切勿急于求成,使用违规的技巧,这样反而会严重影响网站优化正常发展。
In the process of optimization must be in accordance with the search engine optimization rules, do not rush for success, the use of illegal skills, it will seriously affect the normal development of website optimization.

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