Many business owners have contacted the network marketing, and provided the enterprise product keywords to the network companies, but it is still difficult to get on the search engine home page. Many entrepreneurs ask this question: Why did you optimize the keywords for such a long time, and the ranking is still indifferent?
Very distressed. Today, I'd like to talk with you about: what affects keyword ranking? Combined with the actual problems, I summarize the following aspects:
The real reason why enterprise website keyword ranking does not go up:
1、 Website optimization architecture is not done well
The first step for an enterprise to do network marketing is to make a basic optimization work for the official website of the enterprise. The website structure becomes more reasonable through optimization.
Reasonable column structure of the website can correctly express the basic content of the website and the hierarchical relationship between the contents. From the user's point of view, users can easily obtain information when browsing in the website, and will not be lost.
2、 Problems in keyword selection and layout
People who do optimization know that network marketing promotion Keywords are divided into core keywords, pan keywords, brand keywords, problem keywords, long tail keywords and so on.
In many keywords, many novice webmasters in the screening of keywords, did not analyze whether the keyword is easy to optimize, also did not consider whether the keyword layout is reasonable, think that as long as the keyword to fill in the site inside can, or that the site inside the keyword can.
Often this idea of website optimization do not do well, so the keyword screening, must follow the relevant rules, do not choose very competitive popular keywords, otherwise it is difficult to optimize up, and do not choose the pan keyword, this word is not competitive, and through this keyword in people, many are not accurate customers, this kind of word is more difficult to optimize.
3、 Unstable website space
1. It can't attract the attention of search engines. The host is not stable, so the website cannot be accessed frequently. Lead to search engine search, cited included site affected. No matter how good the content of the website is, it can't arouse the interest of search engines
2. Keyword ranking is not stable. Even if the search engine included the content of the site, the relevant keywords have a certain ranking. However, if the website's virtual host is often unstable, the keywords are not stable for a while.
3. Not conducive to the collection of website content. Host instability, search engine spider is not easy to capture the content of the site, will affect the site included in the page, thus affecting the site ranking.
4. Poor user experience. Search engine's crawling to the website is the first step, and the ultimate goal is to let users see the content of the website. If the website is often visited slowly or cannot be opened, users will ignore it directly. Well, no matter how beautiful the website is, no matter how good the products are displayed. If it is not a designated website, no one will patronize it. This is the fatal injury of the enterprise.
5. Excessive optimization within the website
Many novices in the process of optimization, on the Internet to see some skills, regardless of whether it is suitable to do first, in fact, some methods or skills are just contrary to the current search engine algorithm.
This is easy to lead to search engine punishment, but also some webmasters, do keyword anchor text, as well as the article page, product page malicious stacking keywords, article title or even directly use the title of the home page, this is obviously malicious stacking keywords, contrary to the search engine optimization rules, certainly will not give a good ranking
Xiaobian would like to tell you that keywords are only the first step in the layout of network marketing. If the keyword ranking of the website is not good, don't rush to find a way. You must first analyze the reasons, find out the problem and deal with it pertinently.
In the process of optimization must be in accordance with the search engine optimization rules, do not rush for success, the use of illegal skills, it will seriously affect the normal development of website optimization.