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E销宝山东总代理:济南网络公司从哪几点为用户挑选关键词?

2020/11/30 来源:http://www.jnexb.com
很多人都关注关键词的选择原则。在E销宝山东总代理SEO看来,根据个人主观思维确定的关键词不够准确。在网站开发的后期,需要对关键词进行重新设计、修改和筛选,以满足广大用户的需求。接下来教你如何确定网站关键词的好关键词选择原则。
Many people pay attention to the principle of keyword selection. In the eyes of the general agent SEO of E-marketing treasure in Shandong, the keywords determined by personal subjective thinking are not accurate enough. In the late stage of website development, it is necessary to redesign, modify and filter keywords to meet the needs of users. Next, I'll teach you how to determine the good keyword selection principles of website keywords.
1. 与网站主题紧密相关
1. Closely related to website theme
关键词就是为网站而做的,所以关键词的选择要与网站的主题相关。这很容易理解,但很重要,绝不能忽视!
Key words are for the website, so the selection of keywords should be related to the theme of the website. It's easy to understand, but it's important and can't be ignored!
对于一个网站来说,所有的内容都应该围绕网站的主题,关键词也不例外。如果选择关键字和网站主题无关,甚至所谓的“热词”可以给网站带来大量的流量,不能选择这个词,因为这样的关键词在网站上品牌,网络营销没有意义,还将对游客造成坏的影响。
For a website, all content should be around the theme of the website, and keywords are no exception. If you choose a keyword that has nothing to do with the theme of the website, even the so-called "hot word" can bring a lot of traffic to the website. You can't choose this word, because such keyword brand on the website, online marketing has no meaning, and it will also have a bad impact on tourists.
E销宝山东总代理
General agent of E-marketing in Shandong

2. 关键词应该是精确的,而不是宽泛的
2. Keywords should be precise, not broad
宽泛的关键词往往是站长较容易犯的错误,很多济南网络公司SEO新手都会在不知不觉中犯这种错误。
Broad keywords are often easy to make mistakes for webmasters, many new SEO companies in Jinan will unconsciously make this mistake.
在许多已经意识到SEO重要性的组织中,首先想到的是行业名称。例如,锅炉公司会选择“锅炉”一词进行优化;厕所公司将关键词优化为“厕所”。然而,选择这样宽泛的关键词是不明智的,它有以下缺点:
In many organizations that have realized the importance of SEO, the first thing that comes to mind is the name of the industry. For example, the boiler company will choose the word "boiler" for optimization; the toilet company will optimize the keyword to "toilet". However, it is unwise to choose such a broad keyword, which has the following disadvantages:
要优化这些宽泛的关键词,往往需要非常大的资金成本、时间成本。如果将“房地产”一词优化到主页并长期维护,将需要数年时间和数百万美元才能看到效果。
To optimize these broad keywords, often need very large capital cost, time cost. If the word "real estate" is optimized to the home page and maintained for a long time, it will take years and millions of dollars to see the effect.
E销宝山东总代理
General agent of E-marketing in Shandong
正确的方法应该根据公司的业务、网站主题、内容方向提取出更加准确、有针对性的关键词。例如,主要的房地产公司是“海景别墅”,即可以将“海景别墅”或更准确的“海景别墅报价”作为网站的关键词。
The correct method should extract more accurate and targeted keywords according to the company's business, website theme and content direction. For example, the main real estate company is "sea view villa", that is, "sea view villa" or more accurate "sea view villa quotation" can be used as the key words of the website.
如果是旅游公司,关键词应该是公司的经营项目,如“济南旅游”“济南哪里好玩”作为关键词。
If it is a tourism company, the key words should be the company's business projects, such as "Jinan tourism", "Jinan where fun" as the key words.
一般来说,在关键字的选择上,E销宝山东总代理精准、有针对性是基本原则,太宽泛的关键字是不会有好的效果的。
Generally speaking, in the selection of keywords, the E-marketing general agent in Shandong Province is accurate and targeted. Too broad keywords will not have good effect.
E销宝山东总代理
General agent of E-marketing in Shandong
3.不要选择太另类的关键词
3. Don't choose other keywords
当涉及到选择准确的关键词时,有些人可能会产生误解:关键词的选择很有选择性,范围很窄。这不是正确的用词。
When it comes to choosing accurate keywords, some people may misunderstand that the choice of keywords is very selective and narrow. This is not the right word to use.
比如说一个销售儿童衣服的网站,如果将“济南1到3岁儿童衣服销售”作为整个网站的核心关键词,那无疑是很愚蠢的行为,因为完全没有考虑到受众群体的数量,正确的做法应该以“儿童衣服销售”才比较合适。至于一个关键词,可以作为辅助关键词或长尾关键词来操作。
For example, for a website selling children's clothes, if "Jinan 1-3-year-old children's clothing sales" is the core keyword of the whole website, it is undoubtedly very stupid behavior, because the number of audience groups is not considered at all, and the correct way should be "children's clothing sales". As for a keyword, it can be operated as auxiliary keyword or long tail keyword.
一些SEO公司倾向于保证一个关键词在很短的时间内做到一,并保持这个词的长期稳定性,但这个词是一个非常特殊、非常长的关键词,比如“济南某搜索引擎优化有限公司”。但是,请注意,很少有人会搜索这样罕见的关键字,也很少有用户有意向购买一家公司来搜索该公司产品的全名。
Some SEO companies tend to ensure that a keyword can be one in a very short period of time, and maintain the long-term stability of the word, but this word is a very special, very long keyword, such as "a search engine optimization Co., Ltd. in Jinan". However, please note that few people search for such rare keywords, and few users are interested in buying a company to search for the full name of its products.
E销宝山东总代理
General agent of E-marketing in Shandong
4. 像用户一样思考
4. Think like users
前面说过,很多站长在一些领域比较熟悉,在站点的建立过程中,往往会用自己主观的想法对涉及到的区域进行一些关键词的处理,这样的关键词设计可能比较偏远,不能满足主流用户的需求。
As mentioned above, many webmasters are familiar with some fields. In the process of building a site, they often use their own subjective ideas to deal with some keywords in the area involved. Such keyword design may be more remote and can not meet the needs of mainstream users.
网站建设者往往对某一领域比较熟悉,往往会设计出一堆他们认为在制作关键词时很重要的关键词,但这些关键词可能显得太、太少,有需求的普通用户可能不知道这些关键词,所以他们不会搜索这些关键词。
Website builders are often familiar with a certain field, and often design a bunch of keywords that they think are very important when making keywords. However, these keywords may appear too or too few, and ordinary users with demand may not know these keywords, so they will not search for these keywords.
举个例子,如果一个用户要买一本山东出版社出版的书,一般会用“书名+出版社”或“书名+作者名”的方式来进行搜索,而不会用“印刷厂的名字”来进行搜索。
For example, if a user wants to buy a book published by Shandong publishing house, he will search by "book name + Publishing House" or "book name + author name" instead of "printer's name".
为了避免上述情况的发生,E销宝山东总代理SEO应该在关键字选择之初就从用户的角度出发,借助一些调查、数据统计和关键字挖掘工具。
In order to avoid the above situation, SEO, the general agent of E-marketing treasure, should start from the perspective of users at the beginning of keyword selection, with the help of some survey, data statistics and keyword mining tools.
5. 选择竞争力较弱的词汇
5. Choose words with weak competitiveness
在互联网上有很多主题相同的网站,搜索一个意思相同的单词,选择不同的单词。在确定网站关键词时,应尽量选择搜索量大、竞争少的关键词。
There are many websites with the same theme on the Internet. Search for a word with the same meaning and choose different words. In determining the keywords of the website, we should try to choose the keywords with large search volume and less competition.
“竞争程度”在关键词的选择上是非常重要的,因为关键词竞争越低,越容易优化,越容易得到好的排名。
"The degree of competition" is very important in the selection of keywords, because the lower the keyword competition, the easier to optimize, the easier to get a good ranking.
以上是E销宝山东总代理为大家整理的从哪几点为用户挑选关键词相关内容,想要了解更多内容,欢迎访问网站:http://www.jnexb.com
The above is the general agent of E-marketing in Shandong for you to sort out, from which points to select keyword related content for users. If you want to know more, please visit the website: http://www.jnexb.com

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