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E销宝:企业该如何处理网络负面新闻?

2020/11/27 来源:http://www.jnexb.com
今天我们就来聊一聊如何处理企业网络的负面新闻,网站seo和网站全网营销都应该重视这一点。当今的互联网发展迅速,传播量庞大,当一个网站出现负面新闻的时候,带来的负面影响不可小觑。
Today, let's talk about how to deal with the negative news of enterprise network. Both website SEO and website marketing should pay attention to this point. Today's rapid development of the Internet, a huge amount of communication, when a website appears negative news, the negative impact can not be underestimated.
随着互联网的发展普及,当今社会随处都覆盖着互联网,各企业品牌在网络上竞争信息流、广告位、展现、点击量、建站还有百度快照排名等,可谓是一场没有硝烟的战争啊。大企业独占鳌头,这就给中小企业带来了巨大的压力,想要竞争过大企业难上加难,在这种情况下有一些企业就会用一些非正规手段去影响对手,为了获取更多的用户资源。
With the development and popularization of the Internet, the Internet is covered everywhere in today's society. Various enterprise brands compete on the network for information flow, advertising space, display, click quantity, website building and Baidu snapshot ranking. It can be said that it is a war without gunpowder smoke. Large enterprises are in the first place, which brings great pressure to small and medium-sized enterprises. It is even more difficult for them to compete too large. In this case, some enterprises will use some informal means to influence their competitors in order to obtain more user resources.
有个词叫做“三人成虎”,在喧嚣虚拟的互联网世界里,很多人都没办法主观评价一件事物的好坏程度,参考就是网络上的评价。但网上的评价真真假假,假假真真无从而知,看淘宝的恶意差评和刷好评就知道了。一条好评也许平平无奇,但一条差评的影响力就很大了,可以直接影响店铺销量,就像深水炸弹一样,好事不出门坏事传千里。对于?企业网站或者是企业品牌的负面信息,在搜索引擎上的排名都不会低,而且很难删除。
There is a word called "three people make a tiger". In the noisy virtual Internet world, many people can not subjectively evaluate the quality of a thing. The reference is the evaluation on the network. But the evaluation on the Internet is true or false, and the fake is true or not. You can see the malicious bad comments and brush high praise of Taobao. A good comment may be mediocre, but a bad comment has a great influence, which can directly affect store sales. Just like a depth bomb, good things don't go out and bad things spread far and wide. For the negative information of enterprise website or enterprise brand, the ranking on search engine will not be low, and it is difficult to delete.
网站负面信息的根源一般有这几种:1.竞争对手恶意抹黑2.用户口碑传播3.媒体过度曝光。
The root causes of negative information of websites are as follows: 1. Malicious defamation by competitors; 2. Spreading with household registration; 3. Excessive media exposure.
那我们怎么处理网站的负面信息呢?
How do we deal with the negative information of the website?
一、“公关方式”删除网站负面信息
1、 "Public relations method" delete negative information of website
二、利用网站SEO优化。大概来说能用“公关方式”就不要用“网站seo,在企业有资金帮助的情况下还可以在权重高的网站上发发软文来压制负面新闻,同时也给自己的官网树立更多的正面新闻。
2、 Use website SEO optimization. Generally speaking, we should not use "website SEO" if we can use "public relations method". In the case of enterprises with financial help, we can send soft articles on websites with high weight to suppress negative news, and at the same time, we can set up more positive news for our official website.

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