Today, let's talk about how to deal with the negative news of enterprise network. Both website SEO and website marketing should pay attention to this point. Today's rapid development of the Internet, a huge amount of communication, when a website appears negative news, the negative impact can not be underestimated.
With the development and popularization of the Internet, the Internet is covered everywhere in today's society. Various enterprise brands compete on the network for information flow, advertising space, display, click quantity, website building and Baidu snapshot ranking. It can be said that it is a war without gunpowder smoke. Large enterprises are in the first place, which brings great pressure to small and medium-sized enterprises. It is even more difficult for them to compete too large. In this case, some enterprises will use some informal means to influence their competitors in order to obtain more user resources.
There is a word called "three people make a tiger". In the noisy virtual Internet world, many people can not subjectively evaluate the quality of a thing. The reference is the evaluation on the network. But the evaluation on the Internet is true or false, and the fake is true or not. You can see the malicious bad comments and brush high praise of Taobao. A good comment may be mediocre, but a bad comment has a great influence, which can directly affect store sales. Just like a depth bomb, good things don't go out and bad things spread far and wide. For the negative information of enterprise website or enterprise brand, the ranking on search engine will not be low, and it is difficult to delete.
The root causes of negative information of websites are as follows: 1. Malicious defamation by competitors; 2. Spreading with household registration; 3. Excessive media exposure.
How do we deal with the negative information of the website?
1、 "Public relations method" delete negative information of website
2、 Use website SEO optimization. Generally speaking, we should not use "website SEO" if we can use "public relations method". In the case of enterprises with financial help, we can send soft articles on websites with high weight to suppress negative news, and at the same time, we can set up more positive news for our official website.