您好,山东省E销宝总代理欢迎您的光临! 关于我们 在线留言

24小时服务热线

18615220710 

E销宝山东总代分析为什么网站有流量却没有转化?

2020/09/25 来源:http://www.jnexb.com
大家有没有想过这样一个问题,有时候两个明明款式、外观、颜色甚至是使用的皮革材质都一模一样的包,但是价格却能相差一两倍,究竟是什么让它们之间拉开这么大的差距呢?
As like as two peas, the two styles, appearance, color and even the leather materials are the same, but the price can be one or two times. What is the difference between them?
刨除品牌优势,关键之处就在于缝纫技术、拉链材质、封边工艺等这些细节上的处理,注重细节的包往往精益求精,在使用时的舒适度和耐用耐磨性方面都会更胜一筹。细节虽然是隐形因素,不容易被人注意,但是在制作的成本中所占的比例很大,这也就是两个包看似一模一样价格却存在差距的原因。
Apart from brand advantages, the key lies in the processing of sewing technology, zipper material, edge sealing technology and other details. The bag that pays attention to details often excels in comfort, durability and wear resistance. Details are invisible factors as like as two peas, but they are not easy to be noticed. But the proportion of the cost of production is very large, which is why the two packages seem to be exactly the same price.
同样,同行业内有些网站贯彻的风格就是典型的简洁主义,瞧上去平平无奇没什么出彩之处,甚至让人感觉网站有点low,反观自己家的网站,无论从内容的丰富性、版面的美观度,还是从整体架构的设计上,都远远超过同行网站,但是自己家的网站在推广后,获客量和转化率却远远比不上同行网站,到底是为什么呢?
Similarly, the style of some websites in the same industry is typical of brevity. It seems that the website is a little low. In contrast, the website of our own family is far better than that of peers in terms of the richness of content, the beauty of the layout, or the design of the overall structure. However, after the promotion of our own website, it has won customers However, the quantity and conversion rate are far less than those of peer websites. Why?
这个时候你就要从网站内部结构的细节上找原因了。细节耗费成本,建站成本之所以高就高在了内部细节上,注重细节的网站与不注重细节的网站客户体验度不同,以至于呈现出来的转化效果的对比也是非常明显的。
At this time, you have to find the reason from the details of the internal structure of the website. Details cost, the high cost of building a website is high in the internal details. The degree of customer experience of the website that pays attention to the details is different from that of the website that does not pay attention to the details, so that the comparison of the transformation effect presented is also very obvious.
在网站建设中,内链是不容易被注意到的细节之一,瞧着不显眼却起着至关重要的作用,好的内链结构可以方便用户快速查找和阅读,提高用户体验度和访问效率,有利于搜索引擎蜘蛛对更多网页的抓取收录,提升关键词排名,实现效果转化,为企业带去大量的订单。
In the construction of the website, the inner chain is one of the details that are not easy to be noticed, but it plays an important role. A good inner chain structure can facilitate users to quickly search and read, improve user experience and access efficiency, which is conducive to search engine spiders to capture more web pages, improve keyword ranking, achieve effect transformation, and bring a large number of orders for enterprises Single.
试想一下,假如你的网站内链结构不好,客户浏览完一篇文章之后却找不到查看上一篇、查看下一篇这样的栏目设计,想要继续浏览文章只能返回顶部导航重新选择想看的文章点击进入,这样的操作过于繁琐不说,就算返回目录页可能也无法快速找到同类型的有阅读欲望的文章,从而得到不好的体验,索性直接关掉你家的网站转身去竞争对手那里。
Just imagine, if your website internal chain structure is not good, customers can not find the column design to view the previous article and the next article after browsing an article. If you want to continue browsing the article, you can only return to the top navigation and reselect the article you want to see and click to enter. This operation is too cumbersome to say, even if you return to the directory page, you may not be able to quickly find the same type of reading Read desire articles, so as to get a bad experience, simply shut down your website and turn to your competitors.
而假如你的网站内链结构好,客户浏览完一篇文章之后,下面紧跟着的栏目会有精准推荐,推荐客户可能会感兴趣的同类型的文章,比如客户看完SEO优化的文章,如果底部会有与SEO优化相关的文章或者是案例,客户就会忍不住点进去看一下,一直有与SEO相关的推荐客户就会一直忍不住点下去,在网站停留的时间会不自觉地加长,为网站贡献大量的有效点击。
And if your website chain structure is good, after customers browse an article, the following column will have accurate recommendation, recommend the same type of articles that customers may be interested in. For example, after reading the article of SEO optimization, if there will be articles or cases related to SEO optimization at the bottom, customers can't help but go in and have a look, and there are always recommendations related to SEO Customers can't help but go on, and the time they stay on the website will be lengthened unconsciously, contributing a lot of effective clicks to the website.
在内部细节方面除了要有好的内链结构之外,留言板、在线沟通这样的栏目设计也必不可少,别看它只是一个小小的按钮,作用可谓是非常强大,可以直接拉近企业同客户之间的距离,随时随地同客户进行交互,倾听客户意见及时解决客户问题,有效促进流量转化。
In terms of internal details, in addition to having a good internal chain structure, column design such as message board and online communication is also essential. Although it is just a small button, it can play a very powerful role. It can directly shorten the distance between enterprises and customers, interact with customers anytime and anywhere, listen to customers' opinions, solve customers' problems in time, and effectively promote traffic transformation 。
相关标签:E销宝山东总代

截屏,微信识别二维码

微信号:18615220710

点击微信号复制,添加好友

 打开微信