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E销宝济南总代理对于关键词的研究一探讨

2020/09/18 来源:http://www.jnexb.com
刚开始做网站的人一般都会犯的错误就是,脑袋里想到什么,就马上去做,并没有竞争研究,也没有还好规划自己的目标是什么,就盲目的开始做站,这样很容易会被淘汰掉。
People who just start to make websites usually make mistakes, that is, they immediately do what they think of in their heads. There is no competitive research, and there is no good plan for what their goals are. They blindly start to do station work, which is easy to be eliminated.
进行竞争研究,需要先确定自己的目标,网站是为了线下销售还是建立自己的品牌,想通这一步,就可以开始确定网站的关键词,关键词的研究尤为重要。E销宝济南总代理哪家好
To carry out competitive research, we need to determine our own goals first. Is the website for offline sales or to establish its own brand? If you think through this step, you can start to determine the keywords of the website, and the research of keywords is particularly important.
为什么要研究关键词呢?
Why research keywords?
目标关键词不能盲目设置,我们要确定目标关键词是有人搜索的,没人搜索的词没有价值。
The target keywords can not be set blindly. We should make sure that the target keywords are searched by someone, and the words that are not searched are of no value.
不熟悉seo的人,常常会在选择关键词的时候选择公司相关的品牌词,这样其实挺好的,但当你的公司没有什么知名度的时候,又有谁会去搜品牌词呢?
People who are not familiar with SEO often choose the company related brand words when choosing keywords, which is actually very good, but when your company has no popularity, who will search for brand words?
 
大多时候,关键词选择行业流行词是个不错的选择,但这也不是一定的。下面举个典型的例子,“seo”这个词,百度指数上每天得搜索量也大概在两三千次以上,这个词指数相对来说比较低,很多人搜索这个词只是为了研究"seo"这个词,并不是对seo服务感兴趣。
Most of the time, keyword selection industry buzzwords is a good choice, but it is not necessarily. The following is a typical example. The word "SEO" has a daily search volume of more than two or three thousand times on Baidu Index. The index of this word is relatively low. Many people search this word only to study the word "SEO", not to be interested in SEO services.
降低优化难度
Reduce the difficulty of optimization
搜索量太高的关键词一般不推荐新站优化,除非人力财力充足,搜索量越大,优化难度越高。
The keywords with too high search volume generally do not recommend new site optimization, unless the human and financial resources are sufficient, the greater the search volume, the higher the difficulty of optimization.
寻找有效流量
Looking for effective traffic
关键词的排名和流量都不是目的,而是有效果流量带来的转换才是目的,就算你有足够的能力 把搜索量很高的词做到首页,也不一定会有理想的ROI。选择关键词的范围不要太广泛,这样搜索用户 才有可能搜到你的词,从而为客户带来转换。要记住,流量本身并不一定是只产,很可能只是浪费 宽带、客服的无谓付出,只有能转换的有效流量才是资产。
Keyword ranking and traffic are not the purpose, but the effect of traffic conversion is the purpose, even if you have enough ability to search a high number of words to do the home page, there is not necessarily an ideal ROI. The scope of selecting keywords should not be too wide, so that the search users may find your words, so as to bring conversion for customers. Remember, traffic itself is not only production, it is likely to be a waste of broadband, customer service meaningless pay, only can be converted to effective traffic is an asset.

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