People who just start to make websites usually make mistakes, that is, they immediately do what they think of in their heads. There is no competitive research, and there is no good plan for what their goals are. They blindly start to do station work, which is easy to be eliminated.
To carry out competitive research, we need to determine our own goals first. Is the website for offline sales or to establish its own brand? If you think through this step, you can start to determine the keywords of the website, and the research of keywords is particularly important.
Why research keywords?
The target keywords can not be set blindly. We should make sure that the target keywords are searched by someone, and the words that are not searched are of no value.
People who are not familiar with SEO often choose the company related brand words when choosing keywords, which is actually very good, but when your company has no popularity, who will search for brand words?
Most of the time, keyword selection industry buzzwords is a good choice, but it is not necessarily. The following is a typical example. The word "SEO" has a daily search volume of more than two or three thousand times on Baidu Index. The index of this word is relatively low. Many people search this word only to study the word "SEO", not to be interested in SEO services.
Reduce the difficulty of optimization
The keywords with too high search volume generally do not recommend new site optimization, unless the human and financial resources are sufficient, the greater the search volume, the higher the difficulty of optimization.
Looking for effective traffic
关键词的排名和流量都不是目的，而是有效果流量带来的转换才是目的，就算你有足够的能力 把搜索量很高的词做到首页，也不一定会有理想的ROI。选择关键词的范围不要太广泛，这样搜索用户 才有可能搜到你的词，从而为客户带来转换。要记住，流量本身并不一定是只产，很可能只是浪费 宽带、客服的无谓付出，只有能转换的有效流量才是资产。
Keyword ranking and traffic are not the purpose, but the effect of traffic conversion is the purpose, even if you have enough ability to search a high number of words to do the home page, there is not necessarily an ideal ROI. The scope of selecting keywords should not be too wide, so that the search users may find your words, so as to bring conversion for customers. Remember, traffic itself is not only production, it is likely to be a waste of broadband, customer service meaningless pay, only can be converted to effective traffic is an asset.