What is website weight? It represents the influence of a website in Baidu search results. The higher the baidu weight is, the greater the influence is, and the higher the relative ranking of relevant pages is. Only when the weight of the website comes up, it can show that the website has ranking and traffic. This is also the ultimate goal of website optimization.
How to improve the weight of Baidu website?
1. High speed and stable server space
High speed and stable server space environment is the basic guarantee of website weight. If the space often fails to open or the speed is slow, it will often lead to the loss of traffic, let alone improve the weight. Therefore, we should ensure the stability and speed of space.
2. Publish quality content
The website regularly updates high-quality and useful content, in order to quickly obtain the trust of search engine. High quality content has the ability to attract external chain naturally. From the perspective of link, it can also promote the progress of Baidu's weight.
3. Quality import link
Link construction is a daily course for SEO personnel. It is worth noting that in theory, the weight of a page is relatively evenly distributed to each link on the page. However, in the actual weight accounting process, the location of the link, the relevance, the possibility of being hit, and the number of page links will affect the weight transmission weight.
4. Brand influence
Influential website, with natural weight, if you are a well-known brand, government departments, scientific research institutions, influential people, then the site you created is bound to have certain rights. According to search engine SEO, a good way to improve brand influence is to increase the search quantity of brand words.
5. Configure bear's paw
The appearance of bear's paw number gives a certain weight to the website. If you successfully configure Baidu bear's paw number, you will find that it has a positive role in improving the weight of the website.
How to improve the weight of Baidu website? SEO work is a long-term and need to adhere to, in the case of reasonable website structure, we do a good job in all aspects of work, including space stability, article originality, external chain quality, friend chain rationality, brand influence, bear's paw number configuration, etc., these aspects do well, the weight will naturally go up.