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E销宝;网站降权如何快速恢复网站?

2020/09/04 来源:http://www.jnexb.com
今天我们来讲解一下,网站降权如何快速恢复排名(网站降权其实是很分很多种的,但是很多人却不知道自己因为什么被百度所降权,下面跟随小编以来看看网站降权恢复网站排名的七个方法
Today, let's talk about how to quickly restore the ranking of websites by reducing their rights (there are many kinds of websites descending rights, but many people don't know what they have been lowered by Baidu. Here are seven ways to restore the ranking of websites by following Xiaobian
01 保持原创 持续更新
01 keep original and keep updating
多新人,一看网站降权了,然后马上就放弃了,别说原创了,连更新也不更了。为什么第一条说保持原创,持续更新呢?因为有些网站降权,就是因为采集内容远远大于原创内容,中了百度飓风算法。那么,你开始原创,把以前采集没收录的可以删除掉,这样增加原创占比,持续一段时间更新,还是有机会被重新认可的。
Many new people, a look at the site to reduce the right, and then immediately give up, not to mention the original, even the update is not more. Why does the first one say keep original and keep updating? Because some websites drop the right, because the collected content is far greater than the original content, baidu hurricane algorithm. Well, if you start to be original, you can delete those that have not been collected before. In this way, you can increase the proportion of original works and continue to update for a period of time. You still have the opportunity to be recognized again.


至于非要每个字自己写才叫原创吗?不是的。如果你是一个专业的站,你去转载高质量文章,记住注明来源,其实也是可以的。
Do you have to write every word by yourself? no, it isn't. If you are a professional station, you reprint high-quality articles, remember to indicate the source, in fact, is also OK.
02 站内排查,优化内链结构
02 station investigation and optimization of internal chain structure
我们在看在关键词排名下降的时候,大多人会认为是外部因素,如:算法更新,大量外链的产生或者服务器的不稳定等原因。其实,有时内链结构的不合理往往也是导致关键词排名下降的主要原因,很多人会忽略。
When we look at the decline in keyword ranking, most people will think that it is external factors, such as: algorithm update, the emergence of a large number of external chain or server instability and other reasons. In fact, sometimes the unreasonable chain structure is often the main reason for the decline of keyword ranking, many people will ignore.
小编建议:首先进行站内排查,检查站内是否给予错误的锚文本以及不顺畅的,看起来很单一的内链结构。比如网站改版,把某个重点关键词锚文本漏掉或者写错了。
Editor's suggestion: first of all, check whether the station has given the wrong anchor text and the unsmooth, seemingly single internal chain structure. For example, website revision, the anchor text of a key keyword is missing or wrongly written.
03 更新相关页面内容
03 update related pages
我们知道,虽然搜索引擎对已经收录页面回访的频次不同,但搜索引擎确实更加喜欢新鲜的内容,所以你可以试试适当的修改排名下降页面的内容:
We know that although the frequency of return visits to the included pages is different, search engines do prefer fresh content, so you can try to modify the content of the page that has been ranked down appropriately
A、增加一小段观点;
A. Add a short point of view;
B、增加一张详细的更全面的信息图表;
B. Add a detailed and comprehensive information chart;
C、或者可以增加一部分评论,这些都可以改善页面的新鲜度,在配合一定外链资源,搜索引擎会对你这个页面进行重新排名哈~

C. Or you can add some comments, which can improve the freshness of the page. In combination with certain external chain resources, the search engine will rank your page again~
04 找到网站死链 进行删除和提交
04 find the website deadlock to delete and submit
随着我们网站运营工作的累积,网站上的数据也在逐步巨大起来,可能因为平常的一些不仔细的操作给网站形成一些死链。若是一个网站死链太多,百度就会判别这个网站无法满意客户的需要,乃至判别为一个废物网站,所以K站降权了。解决办法:定时的对网站进行死链排查,一定要注重做好404页面。
With the accumulation of our website operation work, the data on the website is also gradually huge, which may be due to some careless operation to form some dead chain for the website. If a website dead chain is too much, Baidu will judge that the site can not meet the needs of customers, and even identify as a waste website, so K station down right. Solution: regularly check the dead chain of the website, and pay attention to 404 pages.
05 合理的外链建设
05 reasonable external chain construction
面对网站降权,排名下降了,很多人在做外链建设的时候,那就是急于给排名下降的页面,建立大量的高质量外链以及锚文本。这是一个低级的策略,并不能有效的改善排名下降的问题。
In the face of reducing the right of the website, the ranking has dropped. When many people are doing the construction of the external chain, they are eager to give the page with the descending ranking and establish a large number of high-quality external chain and anchor text. This is a low-level strategy, and it can not effectively improve the problem of ranking decline.
而真正你需要做的是,给其关联的页面,或者是在某篇文章推荐过这篇文章的页面做外部链接。这样的操作手法很稳妥,但需要一定时间,慢慢你会发现排名会稳定的回升哦~
What you really need to do is to give the associated page, or make external links to the page where an article has recommended this article. This operation is very safe, but it takes a certain time, and you will find that the ranking will rise steadily~
当然,也不要盲目用工具一看,对方站打不开了就 是对 方站的原因,应该手动去看看是不是真的打不开了,如果真是再删除。
Of course, do not blindly use a tool to see, the other station can not open is the reason for the other station, should be manually to see whether it is really unable to open, if it is to delete.
06 提高网站打开速度
06 improve website opening speed
你的网站被降权了,除了站内作弊或者站外垃圾链接影响,经过改变了同时,你的网站打开速度要比之前更快。因此,改善你相关关键词页面的内容元素,压缩页面体积,从而提高访问速度。为什么呢?因为,如果你好不容易吸引蜘蛛来了,你速度慢,你觉得呢?
Your website has been downgraded. In addition to cheating on the site or spam links outside the site, after the change, your website opens faster than before. Therefore, improve the content elements of your related keyword pages, compress the page volume, and improve the access speed. Why? Because, if you are not easy to attract spiders, you are slow, what do you think?
07 提高相关页面点击率
07 improve the click through rate of relevant pages
我们知道,提高页面关键词排名除了提高网站流量以外,还可以通过点击率来提高相关页面的排名。点击率与你的标题与描述标签有紧密的关系,你可以参考自媒体标题的写法。比如:SEO新人入门必看3本书!
We know that to improve the keyword ranking of the page, in addition to improving the website traffic, we can also improve the ranking of relevant pages through the click through rate. Click through rate is closely related to your title and description tag. You can refer to the writing method of we media title. For example: SEO newcomers must read 3 books!
提升点击率最有效的方法:其实就是结构化数据的展示。结构化微数据可以让搜索引擎提供更丰富的搜索结果摘要展现,也就是为用户的具体查询提供帮助的详细信息,让用户直接在搜索结果中看见你商品的重要信息。如:商品的价格、名称、库存状况(商品是否有货)、评论者评分和评论等都可以在搜索结果摘要直接看到哈~
The most effective way to improve the click through rate is to display structured data. Structured micro data can enable search engines to provide richer summary of search results, that is, to provide detailed information for users' specific queries, so that users can directly see the important information of your products in the search results. For example: the price, name, inventory status (whether the product is in stock), reviewer's score and comments can be directly seen in the search results summary~

总之,网站被降权,关键词排名下降的原因有很多,做为一名SEO人员,重要的是先判断是搜索引擎算法所致,还是自身操作所致。这才是真正做到可以恢复降权的方法!
In a word, the website is down, keyword ranking is down for many reasons, as an SEO personnel, it is important to first judge whether it is caused by the search engine algorithm or by its own operation. This is the real way to restore the right to reduce!

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