The design and optimization of landing page is very important. If you are not careful, users will mistakenly think that your landing page is a garbage page, which will bring obstacles to the promotion; or it will bring bad experience to users, and the product will be reduced after spending money. Therefore, landing page is the basis of marketing promotion and the key node of brand management. It is not only necessary to accurately convey the unique selling points of products or services, but also to enhance the friendly degree of interaction to attract users to complete the transformation.
Some of the key points summarized below can help enterprises improve the conversion rate of landing pages, which need to be read in detail and strictly implemented. I believe that it will certainly make the enterprise advertising more time-consuming.
If you are promoting a brand-new product, you need to analyze the online behavior of users and use the analysis results to design an effective page layout; at the same time, prepare a / B test experimental tool, and observe the different results of different designs through traffic segmentation after the landing page goes online, and keep experimenting, selecting the best, updating, re testing and selecting the best, so as to continuously improve the interaction and conversion efficiency of the page 。
2. Layout requirements of landing page
Pictures with the right copy, is a simple landing page. However, do not think that all the pictures piled up on the landing page is the so-called design layout. Be concise, concise, concise (say important things three times). Only when the page layout meets the following requirements can the conversion rate of landing pages be improved.
3. Simple landing page
Simple and clear landing page can let customers see the products they want to see at a glance, and then stay on the page. Too messy page content, no one is willing to stay, give visitors a stingy, powerless feeling, the first impression is not good, no trust website can not positively affect the transformation!
4. The content is simple and easy to understand
While emphasizing visualization, we must pay attention to whether all the contents of the landing page are described clearly and easily, and whether they can attract users. Don't use too professional description, so that customers can't understand, it will definitely not stay.
Content presentation should also be prioritized. The most important content is put in the place where customers can see when they enter the landing page. Don't let customers pull down for a long time to see what they are most concerned about.
5. The conversion setting button is obvious
Whether it is an e-commerce platform that can be converted directly or needs to be purchased offline, the conversion button should be set clearly as far as possible, such as order button, contact number, etc., so as to provide customers with the shortest conversion path.
6. The shorter the registration form, the better
In those customers who need landing page conversion, the most critical design element is the registration form. However, at present, Internet users are increasingly reluctant to fill in the form information and are reluctant to disclose their personal information. This needs to pay attention to the design of the form, only need to let the customer fill in the most important 1-3 items, such as telephone, email.