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如何快速布局短视频推广?

2022/11/15 来源:http://www.jnexb.com
做短视频运营的时候,推广也是日常运营中的一部分,但很多朋友对于如何进行短视频的推广引流还处于一个陌生的阶段,下面给大家分享关于短视频推广引流方法如何快速布局短视频推广的相关内容。
When doing short video operation, promotion is also a part of daily operation, but many friends are still at a strange stage about how to promote and drain short videos. Here's how to quickly layout short video promotion.
做品牌营销要知道,短视频不仅是看的,更是玩在一起,从风靡的海底捞抖音套餐中,我们总结品牌推广方向。
In brand marketing, we should know that short videos are not only for watching, but also for playing together. From the popular Tiktok package, we summarize the direction of brand promotion.
人格化:品牌通过固定的人格化主角或者方式,给品牌&产品赋予温度,以便更容易地与消费者建立关系和联想(参考案例:联想、快看漫画)
Personalization: the brand gives temperature to the brand&product through the fixed personality protagonist or way, so that it is easier to establish relationships and associations with consumers (reference case: Lenovo, quick look comics)
场景化:以特定的场景出发营销,带领用户沉浸式体验产品
Scenarios: marketing based on specific scenarios, leading users to experience products in an immersive way
功能化:将产品亮点融入短视频,如苏菲入驻抖音短视频以弹力拉伸发布魔性短视频(参考各类品牌魔性广告)互动性:抢红包、抢优惠券、互动问答,视频设置彩蛋。
Functionalization: integrate product highlights into short videos, such as Sophie's Tiktok short videos that release magic short videos with elastic stretch (refer to magic ads of various brands) Interactivity: grab red packets, grab coupons, interactive Q&A, and set colored eggs for videos.
短视频推广引流方法
Short video promotion and drainage method
1.内容策划
1. Content planning
内容是服务于品牌的,所以一定要注意结合产品和诉求。内容的形式无论是搞笑的、吐槽的,还是干货有价值的、展示类型的,都要结合产品的特性、价值去策划,千万不能跑偏了。
The content serves the brand, so we must pay attention to the combination of products and appeals. Whether the form of content is funny, roast, or valuable dry goods, display type, it should be planned according to the characteristics and value of the product, and must not deviate.
2.产品植入
2. Product implantation
一般情况下带有产品信息,偏商业化的视频都很难得到大规模的转发,所以产品的植入一定要巧妙。在做产品类的视频时,要多多发挥创意,尽量将产品植入的有趣味性一点。
Generally, commercial videos with product information are difficult to be forwarded on a large scale, so the product placement must be ingenious. When making product videos, we should give full play to creativity and try to make products more interesting.
3.原创视频
3. Original video
打造个人IP,做垂直原创视频,靠内容获得高曝光、让用户喜欢并关注是非常好的抖音引流方式。也只有这样,后期变现才有非常大的空间。
Creating personal IP, making vertical original videos, obtaining high exposure by content, and making users like and pay attention to it are very good Tiktok drainage methods. Only in this way can there be much room for later realization.
4.标题和封面
4. Title and Cover
这是视频在展示时,先被人们看到的一个部分,信息时代,占据用户的眼球,抓住用户的心,只要短短几秒钟。所以标题要短,关键字要突出,封面要博眼球,勾起用户的好奇心。
This is the first part of the video that is seen by people when it is displayed. In the information age, it takes only a few seconds to capture the eyes and hearts of users. Therefore, the title should be short, the keywords should be prominent, and the cover should be eye-catching to arouse the curiosity of users.
5.用好短视频营销阵地
5. Make good use of short video marketing position
所有的短视频平台都可以用,将资源利用的好。借助热点,争取首页热门,频道推荐,排行榜等位置。因为省钱的方式是借助人家的流量,短视频网络品牌推广平台也是非常好的。
All short video platforms can be used to make good use of resources. With the help of hot spots, strive for popular home pages, channel recommendations, leaderboards and other positions. Because the way to save money is to use other people's traffic, the short video network brand promotion platform is also very good.
这边是软文推广平台,有自媒体,网媒体,代写,各大门户各类的网站都有,各类的产品都可以推,主流媒体定向投放,首页展现,位置明显效果有保证!精准定位人群,地区,获取高质量意向客户,流量新,清洗度低,转化周期短
This is the soft text promotion platform. We media, online media, and proxy writing are available on all major portals and websites. All kinds of products can be pushed. The mainstream media are targeted, and the home page is displayed. The location is obvious and the effect is guaranteed! Accurately locate people and regions, obtain high-quality interested customers, with new flow, low cleaning degree and short transformation period
微商、健康、金融、加盟、教育、汽车、公司、餐饮、房产、职场等等各行业都可推。可带联系方式,链接二维码,包收录
WeChat business, health, finance, franchise, education, automobile, company, catering, real estate, workplace and other industries can be promoted. Contact information can be provided, QR code can be linked, and the package can be included
还有短视频推广,给你写脚本、拍视频、做后期,还有发布
There is also short video promotion, writing scripts for you, taking videos, doing post production, and publishing

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