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E销宝:网络营销对企业的影响主要表现在哪些方面?

2022/07/04 来源:http://www.jnexb.com
网络营销对企业的影响主要表现以下几个方面:
The impact of online marketing on enterprises is mainly shown in the following aspects:
1、网络营销网上企业拥有较明显的成本优势,网络营销几乎不需要推销人员,既减少管理费用,又可避免一些鲁莽的推销人员惹怒顾客的现象; 网络营销可设置预先备有答 案的自动应答器,对顾客的一些常规问题自动解答,不需要营销人员重复的回答这些问题,这既节省了营销人员的时间,也降低了营销的费用。
1. Online marketing online enterprises have obvious cost advantages. Online marketing hardly needs salesmen, which can not only reduce management costs, but also avoid the phenomenon that some reckless salesmen annoy customers; Online marketing can set an automatic transponder with answers in advance to automatically answer some regular questions of customers, without the need for marketers to answer these questions repeatedly, which not only saves marketers' time, but also reduces marketing costs.
2、网络上的销售可以是网上直接销售也可以通过网络营销将顾客引到各地的分销商店, 利用网络促进企业间的交易; 通过顾客反馈信息了解顾客对公司产品的满意程度、消费偏好、对新产品的反应等。
2. Online sales can be direct online sales, or customers can be introduced to local distribution stores through online marketing, and the network can be used to promote transactions between enterprises; Through customer feedback information, we can understand customers' satisfaction with the company's products, consumption preferences, reactions to new products, etc.
3、互联网络相继带动企业网内网络的蓬勃发展,形成内外部沟通与经管理,均需要依赖网络做为主要的渠道与信息源。带来的影响包括:业务人员与直销人员的减少、组织层级的减少与扁平化、经销代理与分店门市数量的减少、渠道的缩短、虚拟经销商、虚拟门市、虚拟部门等企业内外部虚拟组织的盛行。这些影响与变化,都将促使企业对于组织再造工程的迫切需要。
3. The Internet has successively driven the vigorous development of the network within the enterprise network, and the formation of internal and external communication and management need to rely on the network as the main channel and information source. The impacts include: the reduction of business personnel and direct sales personnel, the reduction and flattening of organizational levels, the reduction of the number of distribution agents and branch stores, the shortening of channels, and the prevalence of internal and external virtual organizations such as virtual dealers, virtual stores, virtual departments, etc. These influences and changes will promote the urgent need of enterprises for organizational reengineering.
网络营销势不可挡的来到现代生活中,由于网络的自由开放特性,互联网络时代的市场竞争是透明的,人人都能掌握同业与竞争对手的产品信息与营销行为。因此胜负的关键在于如何适时获取、分析、运用这些自网络上获得的信息,来制订具优势的竞争策略。形成联盟资源规模创造竞争优势,将是未来企业网络营销的重要手段。
Network marketing has come unstoppably to modern life. Due to the free and open nature of the network, the market competition in the Internet era is transparent, and everyone can master the product information and marketing behavior of peers and competitors. Therefore, the key to victory or defeat lies in how to timely obtain, analyze and use the information obtained from the network to formulate competitive strategies with advantages. Forming the scale of alliance resources and creating competitive advantages will be an important means of enterprise network marketing in the future.
那些资金少规模小的企业可以借此时机,给自己的企业找到一个更合适的发展平台,只要应用得当,一样可以形成品牌,比那些大企业会经营更好的,那时已不再是小企业别想那样容易发展起来,完全打破了那个不可能的神。
Those small-scale enterprises with less capital can take this opportunity to find a more suitable development platform for their enterprises. As long as they are applied properly, they can form a brand and operate better than those large enterprises. At that time, they are no longer small enterprises. They can't develop so easily and completely break the impossible God.
以上就是为大家介绍的有关济南网络公司的详细的介绍,希望对您有所帮助.如果您有什么疑问的话,欢迎联系我们.我们将以专业的态度,为您提供服务http://www.jnexb.com/
The above is a detailed introduction about Jinan network company. I hope it will help you If you have any questions, please contact us We will provide you with professional service http://www.jnexb.com/

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