Why is it difficult for traditional industries to transform the Internet?
The fundamental reason behind the difficulty of transforming traditional industries into the Internet is the neglect of top-level design, talent introduction and thinking transformation, which can not keep up with the pace of the development of the times.
1. Lack of design and innovation. Among the various traditional enterprises I have come into contact with, few have incorporated innovation and transformation into the enterprise strategy. Therefore, we should adapt ourselves to the new changes in the organizational form and business mode of Internet enterprises, and achieve the Internet plus coverage through innovation.
2. The number of innovative talents decreases and the mode transformation is slow. Traditional enterprises use traditional thinking, but they shout for Internet + every day. Neglecting the introduction and cultivation of new technology talents and failing to give talents with internet thinking the power of transformation and transformation.
3. The ideology of the decision-making level is solidified and the organizational effectiveness is missing. Even though the traditional industries are faced with the above difficulties, we still haven't seen many traditional enterprises make positive changes, which is closely related to the upgrading of the thinking of the decision-making level.
Every enterprise will encounter a bottleneck in its development. The way to break through the bottleneck is to find an incremental market. For traditional enterprises that do not do network promotion, network customers can recreate a twin enterprise, so as to achieve incremental effect. The current market is a market where online + offline information channels are jointly created. It is no longer an era when "wine is not afraid of deep alleys" can be operated for a long time. Network marketing is based on the network. Enterprises can easily realize direct dialogue with customers through the network platform. Therefore, contemporary enterprises have also established their own websites, using the network to publicize the image and culture of enterprises, promote their products and make their own development faster. Therefore, for traditional enterprises, internet promotion is a more intuitive and better way to get customers than traditional promotion mode.
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