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网站优化选择关键词的几条原则性

2021/04/26 来源:http://www.jnexb.com
站做好后如果需要做网络优化,那么必不可少的一步就是选择关键词。关键字选择本来即是对行业的剖析,了解客户真实的需求是什么,会怎么去查找关键字或问题,从而对用户集体查找做精准的定位和发掘。
If you need to do network optimization, then the essential step is to choose keywords. Keyword selection is originally the analysis of the industry, to understand what the real needs of customers are, how to find keywords or problems, so as to make accurate positioning and exploration for the collective search of users.
关键字优化有多个要素,根据这几个要素再进行战略的改善才能够真实的做到排行稳定。同行业的对手竞争,下面我们分为几步详细讲一下
Keyword optimization has many elements, according to these elements to carry out strategic improvement can truly achieve ranking stability. The competition of competitors in the same industry is divided into several steps
1、根据核心词进行联想拓展。方法是:根据直观印象、或个人经验,在核心词的前后加上品牌、地区、行业、特点等修饰词。如核心产品是网络优化,那么可以添加的修饰语.
1. According to the core words to expand the association. The method is: according to the intuitive impression, or personal experience, add modifiers such as brand, region, industry, characteristics before and after the core words. If the core product is network optimization, then the modifier can be added
2、竞争度:这个词的竞争度有多大,我们需要付出多大努力,才能把它做出好的排名?这个词如果竞争度太大做不到好的排名我们就可以选择长尾词做关键词。
2. Degree of competition: how competitive is this word? How hard do we need to work to rank it well? If this word is too competitive to rank well, we can choose long tail words as keywords.
大家都知道百度的每一页只能显示10个自然搜索结果。很多热门词的竞争非常激烈,所以选词的时候不能一味的只看搜索量,还要兼顾竞争度,量力而为,才能达到理想的目标。
We all know that each page of Baidu can only display 10 natural search results. The competition of many popular words is very fierce, so when choosing words, we can't just look at the search volume, but also take into account the degree of competition, do according to our ability, in order to achieve the ideal goal.
3.搜索量:有多少用户搜索了这个词,这个词能不能为我带来有效的客户。
3. Search volume: how many users have searched this word, and whether this word can bring me effective customers.
一个词的搜索者越多,意味着他能带给我们网站的潜在访问者就越多。
The more searchers a word has, the more potential visitors it can bring to our website.

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