If you need to do network optimization, then the essential step is to choose keywords. Keyword selection is originally the analysis of the industry, to understand what the real needs of customers are, how to find keywords or problems, so as to make accurate positioning and exploration for the collective search of users.
Keyword optimization has many elements, according to these elements to carry out strategic improvement can truly achieve ranking stability. The competition of competitors in the same industry is divided into several steps
1. According to the core words to expand the association. The method is: according to the intuitive impression, or personal experience, add modifiers such as brand, region, industry, characteristics before and after the core words. If the core product is network optimization, then the modifier can be added
2. Degree of competition: how competitive is this word? How hard do we need to work to rank it well? If this word is too competitive to rank well, we can choose long tail words as keywords.
We all know that each page of Baidu can only display 10 natural search results. The competition of many popular words is very fierce, so when choosing words, we can't just look at the search volume, but also take into account the degree of competition, do according to our ability, in order to achieve the ideal goal.
3. Search volume: how many users have searched this word, and whether this word can bring me effective customers.
The more searchers a word has, the more potential visitors it can bring to our website.