After the enterprise website goes online, it will generally carry out the optimization work of improving the website ranking. Website administrators sometimes feel confused. There are quite a lot of links in the website, but the website ranking has not been significantly improved. What's the reason?
The answer is obvious because of the low quality of links. Many administrators have not considered this problem at all. To be honest, there are very few websites that can make high-quality links. It's said that website link optimization can't be done without quality, so how to do it?
Website optimization of the link exchange must pay attention to quality
1、 Improve the quality of website external chain
To make a valuable external chain for the website is a way to improve the quality of the external chain, and also an effective way to improve the value of the website. This mainly covers the article keyword links, personal signature links, links, navigation platform links and so on. To optimize the website outside the chain is to be able to attract customers, increase website click through rate, and attract web crawlers to the site to grab content, all the outside chain is to improve the website ranking and do.
Enterprises should choose the platform website with high popularity and high website weight to do the external chain for the website, but the external chain is not good for a large number of websites, and the focus is on value and quality. On the basis of paying equal attention to quality and value, constantly release the external chain, so that the number slowly accumulates and the scope becomes wider, which is very beneficial to improve the website optimization ranking.
2、 Improve the quality of website chain
To improve the quality of the website chain is to do a good job in the quality of website content, quality website content is an effective way to optimize the website ranking. Quality content is mainly based on the originality and value of the content. If an article is just copied and reprinted, and has no value, not only can it not attract customers to click, but also can't attract web crawlers to grab, it's difficult to improve the ranking without visits.
And when the content of the website is original, it is written by the webmaster himself or edited by the writer, on the basis of the original, make the content valuable, so that the article can be automatically captured by the web crawler, and the article has a ranking, which naturally attracts more customers to click and browse. And a good article is usually easy for customers to share or reprint, which is also to improve the amount of article reading and website visits, so good content is to do a good job in the website chain.
3、 Improve the quality of keywords
Choosing keywords to optimize the website is the most common operation to improve the ranking of enterprise websites. To improve the quality of keywords, we should first analyze the keywords of peer websites, see what keywords peers choose, and how to avoid these keywords to create their own keywords. How to analyze the keywords used in peer websites?
Xiaobian thinks that we can use industry keywords to search first, and look at the keyword density of peer websites, the quality of backlinks, the number of external chains, engine snapshots and so on. Enterprises choose keywords for websites, try to avoid using the core keywords of peer websites, and need to find new keywords that are beneficial to themselves. Those keywords with high popularity are low-quality keywords for enterprises. Because there are many websites with high popularity, it is difficult for them to rank up if they also choose them.