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E销宝济南总代理:网站优化之友情链接交换的重要性!

2021/01/14 来源:http://www.jnexb.com
企业网站上线之后一般会进行提升网站排名的优化工作,网站管理员有时候会感到疑惑,网站里的链接已经相当多,然而网站排名却没有明显提升,这是什么原因呢?
After the enterprise website goes online, it will generally carry out the optimization work of improving the website ranking. Website administrators sometimes feel confused. There are quite a lot of links in the website, but the website ranking has not been significantly improved. What's the reason?
答案是显而易见的,原因在于网站链接质量低。很多管理员根本没考虑过这个问题,说真的,能做出高质量链接的网站非常少。都说网站链接优化不可随便需要有质量,那需要怎么做呢?
The answer is obvious because of the low quality of links. Many administrators have not considered this problem at all. To be honest, there are very few websites that can make high-quality links. It's said that website link optimization can't be done without quality, so how to do it?
网站优化之友情链接交换一定要注重质量
Website optimization of the link exchange must pay attention to quality
一、提升网站外链质量
1、 Improve the quality of website external chain
给网站做有价值的外链,是提升外链质量的一种方式,也是提高网站价值的有效方法。这主要涵盖文章关键词链接、个性签名里的链接、友情链接、导航平台的链接等等。给网站优化做外链是为了能够吸引客户,增加网站点击率,并吸引网络爬虫来到这个网站抓取内容,所有的外链都是为了提升网站排名而做的。
To make a valuable external chain for the website is a way to improve the quality of the external chain, and also an effective way to improve the value of the website. This mainly covers the article keyword links, personal signature links, links, navigation platform links and so on. To optimize the website outside the chain is to be able to attract customers, increase website click through rate, and attract web crawlers to the site to grab content, all the outside chain is to improve the website ranking and do.
企业给网站做外链要选择知名度高、网站权重高的平台网站,但是外链并不是数量多就好,重点在于价值和质量。在质量与价值并重的基本上,不断地发布外链,让数量慢慢累积上去而且涉及范围变广,这对于提升网站优化排名非常有利。
Enterprises should choose the platform website with high popularity and high website weight to do the external chain for the website, but the external chain is not good for a large number of websites, and the focus is on value and quality. On the basis of paying equal attention to quality and value, constantly release the external chain, so that the number slowly accumulates and the scope becomes wider, which is very beneficial to improve the website optimization ranking.
二、提升网站内链质量
2、 Improve the quality of website chain
要提升网站内链的质量在于做好网站内容的质量,有质量的网站内容是网站优化提升排名的有效方法。有质量的内容主要是根据内容的原创度和价值度。如果一篇文章只是复制转载而且没有什么价值的,不但无法吸引客户点击,也无法吸引网络爬虫来抓取,没有访问量就难以提升排名。
To improve the quality of the website chain is to do a good job in the quality of website content, quality website content is an effective way to optimize the website ranking. Quality content is mainly based on the originality and value of the content. If an article is just copied and reprinted, and has no value, not only can it not attract customers to click, but also can't attract web crawlers to grab, it's difficult to improve the ranking without visits.
而当网站内容已经是原创,是网站管理员自己编写或者请写手编辑的话,在原创的基础上使内容具有价值度,这样的文章才能让网络爬虫自动来抓取,文章有排名自然吸引更多客户来点击浏览。而一篇好文章通常容易让客户拿去分享或者转载,这同时也是提升文章阅读量和网站访问量,所以做好内容就是做好网站内链。
And when the content of the website is original, it is written by the webmaster himself or edited by the writer, on the basis of the original, make the content valuable, so that the article can be automatically captured by the web crawler, and the article has a ranking, which naturally attracts more customers to click and browse. And a good article is usually easy for customers to share or reprint, which is also to improve the amount of article reading and website visits, so good content is to do a good job in the website chain.
三、提升关键词质量
3、 Improve the quality of keywords
选择关键词做网站优化,是企业网站提升排名的最常进行的操作。提升关键词质量首先要分析同行网站的关键词,看看同行选择了什么关键词,如何避开这些关键词再创造自己的关键词。那怎么分析同行网站是用了哪些关键词呢?
Choosing keywords to optimize the website is the most common operation to improve the ranking of enterprise websites. To improve the quality of keywords, we should first analyze the keywords of peer websites, see what keywords peers choose, and how to avoid these keywords to create their own keywords. How to analyze the keywords used in peer websites?
小编觉得可以先用行业关键词进行搜索,看看同行网站的关键词密度、反向链接的质量、外链数量、引擎快照等等来分析。企业给网站选择关键词尽量避免选用同行网站的核心关键词,需要挖掘新的对自己有利的关键词。那些热度比较高的关键词对企业而言反而是低质量关键词,因为热度高用的网站多,自己如果也选择的话网站排名很难上去的。
Xiaobian thinks that we can use industry keywords to search first, and look at the keyword density of peer websites, the quality of backlinks, the number of external chains, engine snapshots and so on. Enterprises choose keywords for websites, try to avoid using the core keywords of peer websites, and need to find new keywords that are beneficial to themselves. Those keywords with high popularity are low-quality keywords for enterprises. Because there are many websites with high popularity, it is difficult for them to rank up if they also choose them.

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