With the rapid development of the Internet, the education industry should also follow the pace of the network, not limited to the adoption of push, flyers to promote their own institutions, to transfer the publicity to the network. So, how to promote the network marketing industry?
Jinan whole network marketing
1. Establish a correct understanding of Internet Marketing
At least understand some marketing concepts and theories, such as what is CPC, CPM, consulting volume, marketing funnel theory, which media flow is relatively large and so on.
After establishing the correct marketing cognition, we should be clear about one problem! What is your marketing goal? In other words, what kind of goal do you intend to achieve? What kind of cost can you bear to achieve this goal? If you don't want to know why to do network promotion? It's better not to do it.
2. Build a good website, customer service personnel, 400 telephone, data monitoring and other basic marketing facilities
Do promotion before you need a website, website installed with customer service, 400 phone. The website is a flow container, after the flow comes, it needs customer service reception, or when users have demand, they can call 400.
3. Advertise in the major media and introduce traffic to your website.
What we need to pay attention to here is that the traffic is very expensive, so what we need to buy is accurate real traffic. You may buy fake flow or machine flow.
How to choose media? Because the target audience of educational institutions is parents or students, which is very vertical, and the money used by educational institutions for advertising is very limited, so we need to choose a media that can accurately locate the parents of students.
4. Website SEO optimization
No doubt, if you want to put SEO on the Internet, it's a good choice if you want to get good advertising. What are the advantages of SEO optimization? The cost of SEO optimization is low. Although the optimization time is about 1-3 months, once the ranking is done through the formal optimization method, then your website will steadily occupy the home page position of search engine, ranking higher, which not only saves costs but also increases exposure, and obtains more customers.
How to do a good job in network marketing promotion in education industry? The above is part of the content of network promotion introduced by Jinan network marketing. You can choose the promotion method according to your own needs. Of course, there are many promotion methods on the Internet. If you have any places you don't understand, you can also consult us at any time: http://www.jnexb.com